Chii chinonzi Alibaba uye chinoshanda sei

Alibaba anoshanda sei? Alibaba Boka riri kukwezva midhiya yakawanda kutariswa uye kutaura pasocial media mushure mekubvisa iyo chikuru chekutanga kupa pachena munhoroondo. Yayo IPO muUS yakafambisa mari inokwana $ 25 billion, ichitengesa mamwe masheya kuzadzisa chinodiwa.

Nepo zvese izvi zvinotaridzika zviri paAlibaba pane zvakawanda zvirevo nezvekuti sei uye zvinoitwa naAlibaba izvo zvisati zvajeka kuvanhu vazhinji. Ini ndichaedza kujekesa dzimwe pfungwa dzakakosha dzekambani iyi senge chii chinonzi Alibaba uye chinoshanda sei.

Chii chinonzi alibaba?

Alibaba inoonekwa se China mutengesi mukuru. Iyo kambani yakavambwa mu1999 naJack Ma kuburikidza nekumisikidzwa kweayo Ecommerce saiti Alibaba.com. Ino saiti inobatanidza veChinese vatengesi ve chero chero chinhu nevatengi vepamhepo.

Kubva payakatangwa uye kusvika panguva ino, Alibaba yakawedzera kuburikidza nedzimwe e-commerce mapuratifomu akadai seTmail neTaobao. Vaongorori vezvehupfumi vanotsanangura kune iyo Chinese Ecommerce hofori semusanganiswa pakati peAmazon, eBay, PayPal uye kune imwe nhanho Google.

Chinhu chinonakidza ndechekuti Alibaba haana mumwe muAmerican mukutonga kwavo pamusika mudiki, iwo unosvika makumi masere muzana ezvese zvekutengesa zvepamhepo zvinobva munyika iyoyo chaizvo. Kuti uve chaiwo, Alibaba muunganidzwa wemakambani ayoIvo vanoshanda pasi pemhando dzakasiyana dzebhizinesi uye neakasiyana masosi emari.

Alibaba anoshanda sei?

Iwo matatu makuru mabhizinesi e Alibaba Boka rakarongeka semakambani akasiyana, nenzira yekuti isu tine:

Alibaba.com

Ndiro bhizimusi rekutanga rekambani, inofungidzirwa se e-commerce chikuva umo makambani eChina anosangana nemakambani epasi rese anoda hesera kana vagadziri. Icho chinhu chakafanana nezvinoitwa neAmazon nezvibvumirano pakati pevatengi nevatengesi.

Chinhu chinonakidza apa ndechekuti kusiyana neAmazon, Alibaba.com haina hesera kana kutora chikamu mune zvigadzirwa sekuchengetedza, kupa kana kutumira. Ndokunge, kambani inoita purofiti nekugamuchira komisheni yechiitiko chega chega, pamusoro pekuchaja mari yekunyorera kune vatengesi vanochengeta windows mumusika.

Iyo chikuva zvakare inoratidzira iyo 1688.com webhusaiti, iyo mune ino kesi inobatanidza mabhizinesi muChina neAliExpress, kune vashoma mabhizimusi vatengi pasi rese.

Taobao

Ndiro bhizimusi hombe reAlibaba Group, iyo iri musika wevatengi-kune-vatengi, zvakanyanya seBay. Musiyano mukuru zvakadaro, ndeyekuti Taobao haibhadharise mari dzekutenga. Asi, zvinoita mari nekutengesa kushambadzira, sezvinoita Google.

Nenzira iyi vatengesi vanogona kubhadhara kuisa zvigadzirwa zvavo nepamusoro pekutanga, kuwana zvakanyanya kuoneka kwezvigadzirwa zvavo kana kusvika kune vatengi vazhinji kuburikidza nekutsvaga kushambadzira.

tmall.com

Mune ino kesi, ikambani yakazviparadzanisa neTaobao kuzvisimbisa se Premium musika kubva kubhizinesi kune vatengi, kunyanya yakanangana neboka repakati riri kukura. Nekudaro, ine zvigadzirwa zvepamusoro soro, akanakisa emhando dzepasi rose, pamusoro pekuchaja vatengesi vayo mari dzegore.

Izvo zvakakosha kuti uzive kuti kunyangwe chiri chokwadi icho Alibaba Group inogadzira vhoriyamu yayo yemari kuburikidza nemabhizinesi matatu aya izvo zvatichangodonongodza, kambani inogamuchirawo mari kubva kune mamwe mabhizinesi.

• Juhuasuan, iri boka reGroupon-senge yekutengesa saiti
• Alipay, chikuva chekubhadhara icho zvakare chakafanana neyePayPal bhizinesi modhi
• Alibaba Cloud Komputa
• Laiwang, mbozhanhare yekutumira mameseji inokwikwidza yakanangana neTencent's WeChat
• Aliwangwang, inova yekufambisa mameseji
• Sina Weibo, inova chiChinese chakaenzana neTwitter
• YouKu, iyo Chinese vhezheni yeYouTube
• Iyo zvakare ine bhizimusi bhizinesi, pamwe nechikwata chenhabvu uye mutual fund.

Zvinonakidza zvakare kutaura izvozvo Alibaba hainyatso kutsamira pane chero kupi kwaunowana mari sezvo uchigona kuburitsa mari kubva kumitsara yakawanda yebhizinesi. Parizvino, Alibaba inopa ma microcredits uye anotora chikamu muchirongwa chehurumende yeChinese yekugadzira mashanu emabhangi akazvimiririra pachiyero mune mamwe maguta makuru muChina.

Inodzorwa neAlibaba yakabatana, iyo yekubhadhara system yakagonesa kambani kuwana hupfumi hweruzivo nezve mabhizimusi madiki kuChina, vatengi, uye nekutengesa kwavanoitisa online. Asi kunyangwe hazvo kambani ichiramba iri huru kwazvo e-commerce chikuva kuChina, yakatarisana nemakwikwi akaomarara sezvo vatengi veChinese vakawanda vachishandisa mafoni avo.

Isu tatoziva kuti Alibaba anoshanda sei asi mune anotevera mapoinzi tichaona zvimwe zvakavanzika zvekubudirira kwake pasirese.

Alibaba haisi iyo Chinese vhezheni yeAmazon uye haisi kambani yekutengesa

Chaizvoizvo kutaura, Alibaba haisi «online store»Nekuti haitenge zvigadzirwa, pachinzvimbo, inoshanda pamisika mikuru yepamhepo (Taobao y Tmall) kupi mamirioni vatengesi uye marangi Vanoisa mahwindo avo uye vanotengesa zvigadzirwa zvavo.

Mupfungwa iyoyo, modhi yaAlibaba yakafanana ne eBay uye Saiye, Alibaba anowana chikamu chemari yacho kuburikidza nemari yainoshandisa kuTmall transaction. Kusiyana neBay, Alibaba inogadzirawo mari kubva kushambadziro panzvimbo dzayo dzekutenga, Taobao neTmall. Kutenda neizvi kusanganiswa kwezviziviso nemakomisheni, Alibaba inobatsira kupfuura vakwikwidzi vayo. Iye zvino zvauri kuziva kuti Alibaba chii, ngatione bhizimusi modhi.

Alibaba's B2B ingori chikamu chidiki chebhizimusi ravo

Paunotsvaga «Alibaba»the Google, imwe yewebsite yekutanga kuunzwa ndeye Alibaba.com. Ndiwo portal iyo muvambi wayo, Jack Ma, yakavhurwa mukati 1999, pakatanga kambani. Iyo portal yakatsaurirwa kuB2B iyo rinobatanidza Chinese vagadziri pamwe mhiri kwemakungwa vatengi.

Zvisinei, iyi portal B2B iri zvishoma zvishoma yeAlibaba Group mashandiro ese, kunyanya achienzaniswa nemisika yayo B2C yeTaobao uye Tmall, iyo inounganidza mazana emamiriyoni evashandisi uye dzinomiririra huwandu hwemari yaunowana.

Kunyange zvakadaro Taobao uye Tmall ndiwo mazita emhuri muChina, vatengi vasiri veChina havana kumbonzwa nezvawo nekuti mazhinji masevhisi ari pamasaiti ayaIvo vanongowanikwa chete kuChinese vatauri.

Alibaba yakatanga Taobao muna 2003 y Yakareba muna 2008, uye ese ari maviri anotonga Chinese B2C e-commerce. Iyi misika yakagadzirwa muna 2013 248 madhora mabhiriyoni emadhora mukutengesa, mufananidzo yakakura kupfuura maAmazon neBay pamwe chete.

Alibaba neGoogle vanogovana zvimwe zvinhu

Taobao uye Tmall yakagadzirirwa avo yako yekutsvaga injini, Yakapihwa naAlibaba uye kubatsira vatengi kutsvaga zvigadzirwa. Kune rimwe divi, vatengesi vazhinji vanotengesa paTaobao neTmall vanotora chikamu keyword auctions, yakafanana chaizvo nemakambani anoshandisa mari paGoogle.

Somuenzaniso, kana mutengi apinda keyword se «calculator«, Mhedzisiro yekutsvaga inoratidza zvigadzirwa zvevatengesi vakaita mabhezari epamusoro (ezwi iri rakakosha) achinyatso kuoneka, achiteverwa nevamwe vese. Kuvhiya uku kwakafanana neya AdWords kubva kuGoogle.

Tsvaga uye chinongedzo chayo kushambadziro chinogadzira mari yakawanda yeAlibaba, nekuti Taobao chete ndiyo yakatenderedza Mamiriyoni manomwe emabhizinesi Vanokwikwidza zvinotyisa kukwezva kutarisa kwevatengi vezvinhu zvavo.

Zvino zvaunoziva mashandiro aAlibabaTinovimba kuti zvave pachena kuti chihombe chiChinese chisingaregi kukura chii uye chinoshanda sei.

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