Maererano nekudzidza Global Retail eCommerce Index 2015, Inoitwa nekambani yekuAmerican yekupa mazano PA Kearney, Spain ndiyo imwe yenyika dzinokwezva kutenga online. Maererano neshumo iyi, Spain iri pachinzvimbo chegumi nemasere chenyika dzine mukurumbira muCommerce, ine mukurumbira weinosvika makumi mana mapoinzi paavhareji.
Aya mashoko akanaka anova akaisvonaka mushure mekusimbisa izvo mumushumo wegore rapfuura, Spain yaive padanho rekupinda muTop 30 yenyika dzine mukurumbira mukutengeserana kwemagetsi. Pasina mubvunzo, iro basa rakaitwa nevamabhizimusi veSpanish nemakambani kusimudzira eCommerce nekusimudzira mabhizinesi avo rakabhadhara, kuvandudza kuwanikwa kwavo online uye kuwedzera kuvimba kwevatengi.
Chirevo chambotaurwa chinopa España un pagore kugona kukura kwe20%, chikamu chakafanana chaizvo neicho cheUnited States (22%), nyika inotungamira runyorwa rwenyika dzine mukurumbira muCommerce.
Kune rimwe divi, kana fungidziro inofungidzirwa yeramangwana inotevera nzira yavo, Spain inotarisirwa kuwedzera huwandu hwayo hwegore hwekutengesa ne16% mumakore mashanu anotevera.
Mike Moriarty, mudiwa kuAT Kearney uye mumwe wevanyori vekudzidza, anodaro "Kukwira kwekutengeserana kwemagetsi kwaunza zvinetswa: kune vese vanogovana vane hunyanzvi hwepanyama uye neakasiyana edhijitari chete. Ivo vari kudzidza kuti ramangwana reindasitiri harisi redhijitari chete, asi kuti chipo chekugadzira chinodiwa chinobatanidza online uye zvekutenga zvemuviri ».
Kune rake divi, Hana Ben-Shabat, zvakare mudiwa wezano rekubvunza pamwe nemunyori webhuku, anopedzisa achiti "Zvikwiriso zviri zvepasi rose nekuda kwechikonzero: masystem avo, zviyero uye ruzivo rwematunhu zvinovamanikidza kusundira miganho yavo kumberi". Uye ndiko kusarudza kwekuisa zvinangwa zvako, sekureva kwaBen-Shabat, "Iyo chete nzira yekutora mukana wekutengesa zvazvino uye mikana yekukura purofiti".
USA, China neUK, vatungamiriri munyika eCommerce
China, mutungamiri muCommerce kusvika nguva pfupi yadarika, akatorwa neUnited States, achisiya hofori yekuAsia iri panzvimbo yechipiri. United Kingdom yakwira nzvimbo mbiri, ichienda kunzvimbo yechitatu pachinzvimbo.
Avo vakasara ndivo maJapan, akarasikirwa nenzvimbo mbiri, achidzokera kunzvimbo yechitatu pane zvakanyorwa. Nzvimbo yechishanu neyechitanhatu dzinogarwa neGerman neFrance zvichiteerana, imwe neimwe yadzo yakwira nzvimbo imwechete muchinzvimbo.
Nzvimbo yechinomwe inogarwa neSouth Korea, iyo yarasikirwa nenzvimbo mbiri. Zvimwe zvirimo zvinofanirwa kunge zviri maRussia vakawana nzvimbo shanu, vachitora nzvimbo yechisere pachinzvimbo. Kunyangwe kukwira kunoshamisa kwazvo kwakaitika kune veBelgium, vanoratidza nzvimbo yechipfumbamwe mushure mekukwira nzvimbo gumi neshanu.
Iwo ane simba kwazvo eCommerce sectors muSpain
Ruzivo rwetekinoroji uye zvemagetsi zviripo kwazvo paInternet uye ndizvo zvikamu zvine hunyanzvi muSpain muCommerce, maererano neshumo. Aya mativi ndiwo anowana anotengesa zvakanyanya.
Chidzidzo chacho chinoratidzawo izvozvo mabhizimusi makuru emagetsi muSpain ndiAmazon, El Corte Inglés uye Fnac.
Iwo mabhizinesi ane akanyanya kukwikwidza mwero paInternet anoenderana neye florist uye parapharmacy zvikamu.
Imwe data inozivikanwa ine hukama nezvitoro zvefashoni zvepamhepo izvo, kunyangwe kuonekera kwavanazvo uye huwandu hwevashambadziro vavanogadzira, kana Push ikauya kuzosundidzira, vanoshandura zvishoma kuita zvekutengesa kupfuura mamwe matunhu. Izvi zvinoitika nekuda kwehuremu hwakakwira hwengoro dzakasiiwa pasina kuita kutenga kunozivisa chikamu ichi.
Nekuremekedza huwandu hwevanhu, chikamu chiri pakati pemakore gumi nematanhatu nemakumi matatu nemashanu ekuberekwa chinoratidzika seicho chinotenga zvakanyanya muSpain. Vatengi vari pasi pemakore makumi mashanu nemashanu ekuberekwa vanomiririra 16% yehuwandu, zvichiratidza maitiro anoenderera mberi muzvizvarwa zvinotevera. Chikamu chayo chezviitiko chinosanganisira fashoni, zvemagetsi, mabhuku nemumhanzi. Izvo zvinoda kuziva kuti chikafu hachisi pakati pezvinhu zvavo zvekutenga paInternet, kunyangwe hazvo masupamaketi epamhepo akawedzera kuvepo kwavo.
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