EBay yakapa mhedziso ye Iwo Omnichannel Mukana, chidzidzo chakatumirwa ku Deloitte pamhedzisiro ye eCommerce nezvake chinyakare kutengeserana. Zvinoenderana nemhedzisiro yemushumo uyu, kugamuchirwa kwe omnichannel zano nechikamu che retailers muEurope unogona kuita wedzera mutero ezvitoro nemabrands.
Chirevo ichi, maererano neBay, yekutangakutsvagisa econometric pamhedzisiro yeCommerce pane echinyakare zvekutengeserana uye pamabhenefiti anogona kuwanikwa nekushandisa omnichannel nzira yekutengesa.
Mumashoko a Alexander von Schirmeister, Mutevedzeri Wemutungamiriri we eBay EMEA:
Chidzidzo ichi chinoratidza kuti kuvepo kwevatengesi nevatengesi paBay kunogona kubatsira kukura kwekutengesa muchitoro sezvo zvitoro zvinowana mukurumbira mukurumbira. Inotsigirwa nehunyanzvi uye masevhisi kubva eBay Inc, iyo inobatana nemabrands nevatengesi kuti vakwanise kukwikwidza padanho rinotamba munda, saizi haisisiri chipingamupinyi kune chero mutengesi anotarisa kuti ashandise kugona kweanomichannel nzira.
Mienzaniso yakajeka ye omnichannel ne eBay ndiyo nhare yekutengesa inotsigirwa yakapihwa neApp yedu, iyo inogamuchirwa zvakanyanya muSpain, iyo 'Dzvanya & Unganidza' kuunganidzwa, yatowanikwa muUnited Kingdom kana mubhadharo muchitoro kuburikidza nePayPal, inoitwa munguva dzino mu Jerimani.
Nezve omnichannel nzira
ECommerce yakashandura kushandisa tsika, sezvo ivo vachipa ruzivo rwekutenga zvakanyanya kuchinja. Mupfungwa iyi, iyo omnichannel zano inokutendera iwe kutenga zvigadzirwa izvo vatengi vasingakwanise kuwana muzvitoro zvako zviri padyo.
El omnichannel commerce cramba uchigadzira nyowani mikana kuwedzera kutengesa nekukurumidza kuburikidza neaya makwara senge nhare, kuwedzera pakutipa mukana we kutora misika mitsva.
Mhan'ara mhedziso
Zve mushumo Iwo Omnichannel Mukana yakapihwa neBay, mhedziso ina dzinogona kutorwa:
# 1 - Kutengesa pamhepo kunowirirana izvo zvakagadzirwa muchitoro chemuviri
Vatengi vari kuwedzera kushandisa musanganiswa weakawanda nzira mukati mekutenga maitiro. Izvi ndizvo zvatinodaidza kuti omnichannel kana kuti omnichannel.
Una omnichannel zano Inosanganisira vatengesi vanoshandisa mukana wese wavanogona kuti vasvike vatengi vese kubva kune kwavo masisitimendi, pamwe nepamashopu epamhepo, mashandisirwo emafoni, mapurogiramu ekudzora mavhoti (couponing), yechitatu-bato e-commerce mapuratifomu (misika yemisika), pasocial network, nezvimwe.
# 2 - Omnichannel commerce inokurudzira kuyambuka-pamuganhu kutengesa
Imwe yei zvinobatsira ye omnichannel commerce ndeyekuti inokurudzira kutengesa kupfuura miganho yenyika yako.
Sekureva kweiyo Deloitte kudzidza, chetatu chevatengi veSpanish online vatengi vakaita kuyambuka-pamuganhu kutenga pane imwe nguva.
Iyi nhamba yave ichiwedzera neinosvika makumi maviri muzana gore rega kubva 20 uye inotarisirwa kuramba ichikura mumakore mana anotevera.
# 3 - Iyo omnichannel zano ndiyo kiyi yekusvikira iyo vatengi vepamusoro
ari vatengi vepamusoro zvakapetwa kanokwana kuita shandisa nharembozha sechikamu chekutenga kwavo maitiro, uye makumi matatu muzana vangangoita tsvagiridzo yavo paInternet vasati vashanyira chitoro chemuviri.
ari vatengi vepamusoro Ivo vanoongorora kuti vaone kuti ndeipi chiteshi inopa yakaringana kurudziro, vachifunga akasiyana akasiyana misiyano, senge inowanikwa kuwanikwa, mutengo, nezvimwe. Iyo omnichannel zano ndiyo kiyi yekukwezva iyi yevatengi chimiro.
# 4 - Kutengesa kuburikidza nemusika senge eBay kunowedzera traffic yechitoro chemuviri
Sekureva kweshumo yakapihwa neBay, vatengesi vanovhura chitoro paBay vanowedzera kutengesa muzvitoro zvavo zvepanyama ne1,2%.
Misiyano pakati pemisika
Zvinoenderana nekudzidza, huremu uye kuumbwa kwekutengesa pamhepo kunosiyana pakati penyika dzeEurope. Nekudaro, nepo Germany, United Kingdom neFrance vatora omnichannel chitoro nekukurumidza, muItari neSpain aya marongero anoitwa zvishoma nezvishoma. Nekudaro, kufarirwa kwekuyambuka-pamuganhu kutenga muSpain kwakatanhamara zvichienzaniswa nedzimwe nyika.
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