Maererano ne V Yegore Kudzidza Yemagariro Networks rakatsanangurwa ne IAB UKSangano rinomiririra kushambadzira nedigital yekutaurirana chikamu kuSpain, pamwe neElogia Group, 41% yevashandisi veSpain vanotevera mabrand avo avanofarira kubva pasocial network, kunyanya kubva Facebook. Kunyanya, 93% yevashandisi mafeni ezvavanofarira zvigadzirwa kuburikidza neFacebook.
Imwe yedata yakaratidzwa mumushumo uyu ndeyekuti 70% yeiyo vanoshandisa de pasocial network tatovawana kubva ku foni, iri makumi maviri neshanu muzana kupfuura muna 25- Pamusoro pezvo, 2012% yevashandisi vanga vachidaro kubvira mahwendefa, izvo zvinoita kuti kufanoona ichiri nzira yekukura, zvinoenderana neavo vane basa rekudzidza.
Zvinoenderana nezviverengero zvakawanikwa, vazhinji vevashandisi venetiweki vanoteedzera mabhureki kubva pasocial network vanoita saizvozvo kubva Facebook (93%). Izvi zvinoteverwa Twitter (20%), Youtube (9%) uye Google+ (7%). Mhando dzinoteverwa pasocial network nekuda kwezvikonzero zvakasiyana, kunyanya kuwana kupihwa mabasa (78%), kudzikisira uye kukwidziridzwa (77%) uye kushandira vatengi (70%).
Iyi ongororo yegore negore inopa data kubva kune chiuru mhinduro kubva kune vashandisi veInternet kubva munzvimbo dzese dzeSpain, yakaunganidzwa mukota yekupedzisira yegore ra2013, ichisimbisa basa rakakodzera renzvimbo dzekudyidzana sechikamu chekutaurirana nekutengesa nzira dzemakambani.
Mumutambo wekuratidzira wekudzidza mangwanani ano, Xavier Clarke, director we mobile uye midhiya kuIAB Spain, akasimbisa iyo kudzikiswa muSpain yezana rekushandisa kwemasocial network muna 2013. Chiyero chekushandisa chakafanana neka2012, ndiko kuti, 79%, kuitira kuti vasere pagumi vevashandisi veInternet vave nehunhu hunoshanda pamasocial network, uye 77% yekuwana zuva nezuva. Muna 2009, chikamu chevashandisi veaya mapuratifomu chaive 51%; muna 2010 yakawedzera kusvika pa70% uye mugore ra2011 yakasvika pa75%. Mumakore maviri apfuura iyo chikamu chakadzikama pa79%.
Chimwe chezvinhu chakasiyana muna 2013 mu mbiri yemushandisi yemasocial network ndeyekuti ave kunyanya kungoita zvega uye muoni kupfuura zvavanozivana navo, uye asinganyanye kutsikisa mukudhinda zvemukati. Mupfungwa iyi, zvinoratidzika kuti zvakabva pa43% muna 2012 kusvika pa36% muna 2013. Maitiro aya anowirirana nedata razvino rinowanikwa svondo rino pakushandiswa kweTwitter, iyo inoratidza kudonha kwemaakaundi anoshanda uye musimba rekukurukurirana. .
Nezve social network iyo vashandisi vanofunga seinonyanya kuzivikanwa, zvinomira pachena Facebook (99%), ichiteverwa Twitter (92%), Youtube (88%), Tuenti (76%), Google+ (75%) e Instagram (64%). Kune rimwe divi rechikero chatinowana Pinterest (29%), Vimeo (25%) uye mativi mana akaenzana (13%).
Humwe hunhu hwakasiyana pakati pevashandisi venhau ndezvekuti ivo vava yakabatana kune mamwe masocial network. Nekudaro, avhareji muna 2010 yaive 1,7%, nepo muna 2013 iri 3,6%. YouTube inoramba iri inonyanya kukoshesa pasocial network, iine huwandu hwepakati hwe8,1, ichiteverwa neFacebook (7,9), Spotify (7,7), Pinterest (7.4) uye Twitter (7,3).
Kwenguva yekutanga, kudzidza uku kwegore negore kunosanganisira mibvunzo nezve WhatsApp, chikuva chine 88% yeavo vakaongororwa vashandisi, vacho 59% vanoiona sewebsite yekudyidzana (nekuti inobvumidza kutaurirana nevanoshamwaridzana uye nekugadzira mapoka), zvichienzaniswa ne41% vanotenda kuti masevhisi ayo haana kukwana kuyera saizvozvo . Zvinonakidza kucherechedza kuti vashandisi veWhatsApp havana kusiya mamwe mapuratifomu mavakatora chikamu nekujoinha, asi vangangoita hafu vanobvuma kuti varega kushandisa nhaurirano yemamwe masocial network.
Para Xavier Clarke, Mutungamiriri weMobile & New Media kuIAB Spain:
Masocial Networks atove nebasa rakakosha uye rakakosha mukutaurirana nekutengesa nzira yemarudzi ese emakambani. Kunzwisisa iyo ecosystem, yemushandisi ruzivo, iyo yakawedzerwa kukosha uye nekuenderera kwayo shanduko, zvinoda zvakakwana uye zvinogara zvidzidzo. Kwegore rechishanu rakateedzana, isu takakwanisa kutora zvinonyanya kukosha pamusika mune iyi ongororo.
Ramiro Sueiro, Executive Creative Director weGestazión, anotsigira chidzidzo ichi, anozivisa kuti;
Kusvikira nhasi, Chidzidzo ichi ndicho choga chirevo chechokwadi kuSpain chekuita sarudzo dzakasarudzika muSocial Networks, izvo zvinotsigirwa sechinhu chisingarambike mudhijitari yedu yemidhiya. Ruzivo rwakadzika chete rwavo runovimbisa sarudzo dzakanaka mukutaurirana uye kushambadzira kwedhijitari.
Unogona kudhawunirodha chidzidzo ichi pa www.iabspain.net/redes-sociales/