Atresmedia rave chikamu chekutanga kweSpanish Wallapop, iyo kambani inotenga nekutengesa zvigadzirwa zvemasekeni pakati pevanhu kuburikidza nenhare mbozha. Atremedia boka rekutaurirana rinotora chinzvimbo mukugovana Wallapop, pamwe naGrupo Godó uye Grupo Zeta, kuburikidza nemhando inozivikanwa se mhizha yehutano.
Saka, iyo tanga Iko zvino yave neinvestment ye1,3 mamirioni euros munzvimbo yekushambadzira munzvimbo dzakasiyana midhiya dzinoumba aya matatu makuru mapoka ekutaurirana. Kubatanidzwa kweAtremedia nekudaro kunowedzera kuvhurwa kwekutanga kwekushambadzira kweWallapop nyika yese.
Iyo nharembozha Wallapop chirongwa cheSpanish chinotendera vashandisi tenga uye tengesa zvigadzirwa pasina vamiriri uye yakarongeka na geolocation. Nekuda kweizvi, ivo vashandisi pachavo ndivo vari mukutarisira kwekutarisira kwavo kutengesa uye kutenga pakati pavo. Maitiro acho ari nyore uye akasimba zvekuti pane zvakawanda uye zvigadzirwa zvakawanda, zvimwe zvinoshamisa. Ichi chishandiso chine chakashamisa chinhu, uye icho ndicho icho chinhu icho iwe chawanga uchitsvaga uye icho chauchangobva kuwana chingave chiri mashoma metres kubva pauri kwauri.
Kutevera chibvumirano neAtresmedia, Godó naGrupo Zeta, mushambadziro wekushambadzira weWallapop uchaburitswa paAntena3 neLa Sexta Prime Time, uye zvichaziviswa mumapepanhau nemagazini avo makuru: La Vanguardia, Mundo Deportivo, Sport, Salud & Vida, Cuore ne Mukadzi.
Iyo "media for equity" modhi inotipa mukana wekuwana chinhu chakakosha kutanga senge yedu: kuoneka kune wekupedzisira mushandisi. Mushandirapamwe watakatanga vhiki rino uchatibvumidza kuwedzera mushandisi yedu nenzira yakakomba, uye ichaita kuti zvive nyore kuna Atresmedia nevamwe vese vatengesi kuti vawedzere purofiti yekuzvipira kwavo kumusika mutsva uyu wechipiri kuburikidza nenhare mbozha. .
Javier Nuche, CEO we AtresMedia Kusiyanisa, inotaura kuti kushanda uku kunosanganisira “Pinda muchirongwa chinoenderana zvakakwana nezano redu sezvo riri bhizimusi rine mukana mukuru wekukura uye rinokwanisa kuburitsa kukosha. Mupiro wedu unovavarira kushanda seanokurumidza bhizinesi iro, munguva pfupi, yaratidza kuunza kufarira kuzhinji pakati peveruzhinji ”.
Kubva payakatangwa hafu yegore rapfuura, Wallapop yakatopa zvinopfuura Mamirioni gumi pamwedzi mukutengesa pakati pevashandisi, nekuda kwekatalog yezvinhu zvinopfuura mamirioni maviri zvigadzirwa, zvinogadzirwa nevashandisi vayo vanopfuura miriyoni imwe. Uye zvakare, mumwedzi iyi starup yakawana 2 mamirioni euros ekudyara kubva kune vanotaura nezvevatengesi, seCaixa Capital Risc, iyo Bonsai venture capital fund, ESADE Ban uye netiweki yebhizimusi ngirozi Antai, yakavambwa naGerard Olive, Marta González naMiguel Vicente naEsade Ban, uye zvakare ine rutsigiro rweENISA uye ICF (Institut Català de Finances).
Gerard Olivemuvambi we Wallapop uye muvambi we BeRepublic, achitaura nezvekukosha kunopihwa nevashandisi, akazivisa
Iko mukana wekuwana chimwe chinhu chinoshamisa kana chinoshamisa isimba rine simba rekutyaira kwekushandisa uye chikonzero chikuru nei vashandisi vasarudza kushandisa nguva yavo kutsvaga zvigadzirwa. Chimwe chinhu chawave uchitsvaga kutsvaga kwenguva yakareba, chimwe chakasiyana, icho "chinobata" chinoenderana zvakakwana nehunhu hwako, chimwe chishuwo chaunogona kuwana ... Kupindwa muropa nekutsvaga iyo yakakwana "handizive chii "kune yega yega ndiyo yepakati axis yemushandirapamwe wekutanga weWallapop.
Zvekusimudzira mushandirapamwe vanhu veWallapop vakaverenga iyo inoshambadzira agency Kudonhedza & Vase, iyo yanga ichida kuwedzera kushamisika kwechimiro cheiyo yechipiri-ruoko musika, uko vashandisi vanogona kuwana mhando dzese dzezvigadzirwa pamitengo inodhura kwazvo.
Mashoko acho Walla! ndizvo zvinotaurwa mushandirapamwe. Walla! musiyano weyakajairwa hala! kuti vashandisi vanoshevedzera kana vawana chimwe chinhu chinoshamisa vasingatarisiri. Nekudaro, mushandirapamwe unotarisana nevatengi vatengi, vanoda mazambiringa uye chii kutonhora, kune avo vanoda kutanga zvitsva zvekuvaraidza vasingashandisi mari yakawandisa, kune avo vakapindwa muropa nemhando dzemitengo yakaderera, uye kune avo vese vanhu vanotengesa zvinhu zvavo zvinokosha kuti vatenge zvimwe zvitsva.
Mupfungwa iyi Agustin Gomez, CEO uye co-muvambi weWallapop. dzinovimbisa: “Haugone kufungidzira zvaunowana muWallapop. Ndosaka taida kuratidza kushamisika kugona kwesimba redu nezwi rekuti 'Walla', panguva imwechete tichisimbisa kurangarira kwechiratidzo. Asi pamusoro pekuve chikamu chezita redu, iko kutsva uye kutaurwa kwemadhorobha, izvo zvinonyatsoratidza hunhu hwedu sekambani, musimboti uye uzivi hweWallapop ”.