Ratidzira kukomba uye mhando ye online stores hazvisi nyore nguva dzose kune vashandisi. Ndosaka vashambadzi vazhinji vachiisa zvitupa zvakavimbika senge mhando zvisimbiso kana ongororo yevatengi pamapeji avo kutungamira vashanyi vatsva kana vasina chokwadi. Ichi chave chikamu chakakosha cheEuropean eCommerce.
Muenzanisi wemutengo Zvishongedze vaida kuona kuti ndezvipi zviratidzo zvekuvimba zvinoshambadzwa zvakanyanya pamapeji epamba emamwe makuru eEuropean nyika. Kuti uite izvi, yakaongorora zvitoro zvepamhepo muSpain, Germany, France, United Kingdom, Italy nePoland. Mhedzisiro yacho inoratidza kusiyana kukuru pakati penyika uye inogona kuratidza kunetsekana chaiko kwevatengi kweiyo online kuchengetedzeka.
Kuvimbika kweEuropean eCommerce: Kudzidza mhedziso
Zviratidzo zvemhando yepamusoro
# 1 - Maonero: Tichifunga nezve avhareji yeEuropean, mutengi maonero ndiwo anonyanya kushandiswa kuvimba chinhu. Sekureva kweiyo Idealo kudzidza, 55% yezvitoro zvakaongororwa zvinosanganisira maonero evamwe vashandisi pane yavo peji remba.
# 2 - Dhata kunyorera: Chechipiri ndiwo akanyorwa mareti ekuchinjisa dhata. Vanopfuura hafu yevatengesi vanotaura zvakajeka izvi papeji ravo rekumba.
# 3 - Zvisimbiso zvemhando yepamusoro: Nezve zvisimbiso zvemhando yepamusoro, izvi zvinoratidzwa mu48% yezviitiko kune vashanyi vechitoro.
# 4 - Mipiro uye kuziva: Uye zvakare, chimwe muzvishanu muzvitoro zvepamhepo zvinoshandisa mibairo uye mvumo inogamuchirwa kuratidza kuvimbika kwavo.
# 5 - Zvitupa: Mumutsetse wezviratidzo zvekuvimba mune zvitupa zvekuyedza, izvo zvinongowanikwa mu13% yezvitoro zveEurope.
Vatengi Ratings
Vanenge 61% yevashandisi vanovimba iyo mazano kubva kune vamwe vatengi kana uchishandisa online zvitoro. Mukuenzanisa kweEuropean, zvitoro zveChirungu zvinomira kupfuura vamwe vese kana zvasvika pakushambadzira nemaonero evashandisi. 90% yezvitoro zvakaongororwa zvinoshandisa zviratidzo zvekuvimba zverudzi urwu papeji rekumba kwavo. Ivo vanoteverwa nezvitoro zvePoland, izvo zvinosanganisira kuongorora kwevashandisi pane peji reimba mu80% yematambudziko.
Nekudaro, mumutsetse uri Spain, uko chete chikamu chimwe muzvitatu chevatengesi vanoburitsa kukosha kunoitwa.
MuEurope, vatengesi vazhinji vanoshandisa ekunze masevhisi eizvi, senge yekuongorora masisitimu nemapepa avo anoenderana kuti vazviise pawebhu.
MuSpain, zvakadaro, sarudzo yekusanganisira yayo yega masystem system pane yega webhusaiti inoiswa (14% yezvitoro zvakaongororwa), kunyangwe maneja wezvemafungiro eKomi zvinotevera zvakanyanya (12%) uye zvimwe zvakaita seTrust Pilot, Trusted Shops kana Trustivity zvinoshandiswa zvakare. Vanopa izvi vanosiyana nyika nenyika.
Chinhu chakajairwa mumasisitimendi evatengi ndeyekupa kubva kune imwe kusvika kune nyeredzi shanu Ivo vanofanirwa kuratidza iyo Kugutsikana kwemushandisi uye unzwisisike nekungotarisa. Iyo nyeredzi dzakawanda muchitoro dzinogona kuratidza, inowedzera kugutsikana kwevatengi uye, nekudaro, iyo yakaratidza kuvimbika. Nekudaro, zvimwe zvidzidzo zvinoratidza kuti, mukuita, huwandu hwakawanda hauratidze kuvimba kwakazara. Kugamuchira nyeredzi ina nehafu kunopa kakawanda kuvimba zvakanyanya nekuti kunoonekwa sechimwe chinhu chiri chechokwadi uye chakavimbika.
Kuvimba zvisimbiso
ari kuvimba zvisimbiso Iwo ndiwo echinyakare kana zvasvika pakuratidza kukomba kwezvitoro zvepamhepo. Ivo vanovashandisa zvakanyanya zvitoro zvePoland (86%), izvo zvinoshambadza neimwe kana kupfuura matampu ekuvimba. Poland inodarika Germany, uko 78% yezvitoro inosanganisira chitambi pane peji reimba.
Kumashure, kuSpain hafu yeCommerce iri zvitupa, inoteverwa neiya yeFrance neUnited Kingdom. Mune ino kesi, iyo yakaderera nzvimbo inogarwa neItari, uko chete 14% yezvitoro zvine imwe yeaya mavara.
Zvivimbiso zveTrust zvakasiyanawo munyika dzese, sezvo yega yega iine ayo anotonga masangano. Nekudaro, vamwe vane chiyero cheEuropean, senge chakavimbwa Shops chisimbiso kana iyo EHI Euro-Label. Aya matampu ane tsika refu muCommerce. Zvakanakira zvaro zvinokwezva vatengi zvakajeka. Munyika dzakaita seGerman kusiana kwetampu kwakakura kwazvo uye hakuregi kuwedzera, chimwe chinhu chinogona kukonzera nyonganiso pakati pevashandisi panzvimbo pekuchengetedza.
Dziviriro yedata uye kuzivisa kwedhijitari
Zvitoro izvo, nekupinza ruzivo rwakakomba panguva yekutenga, zvinopa yakavharidzirwa kudhinda data ivo vanowedzera kuvimba. Kunyangwe vashandisi vachigona kuona kuti encryption iri muURL, zvitoro zvakawanda zvepamhepo zvinoenda nhanho imwe kumberi uye kushambadza kunyorera pane peji reimba. Ruzivo rwakadai se "Kubhadhara kwakachengeteka neSSL encryption" chiratidzo chekuti data revatengi vari kuchengetedzwa zvakachengeteka.
Kune zvitoro zveFrance ichi chinhu chakajeka chekuvimba, sezvo 70% inoshambadzira dziviriro yedata pane yavo peji remba. Germany iri kune imwe nzvimbo yekumusoro uye chete 30% yemapeji epamba anoratidza kuti data rinochengetedzwa zvakachengeteka. Panyaya yeSpain, 54%, inopfuura hafu yezvitoro, sarudza kusimudzira manejimendi akachengetedzeka, kunyangwe isiri yakawanda kwazvo muzana.
Chitupa chekuyedza
Kuyedza Institutes seStiftung Warentest kana TÜV yakatsaurirwa kuongorora zvitoro zvepamhepo zvakadzama. Nekudaro, mune chidzidzo chakaitwa zvakacherechedzwa kuti zvitupa izvi zvinongowanikwa muzvitoro zveGerman nePoland. Mune dzimwe nyika dzisiri dzakapararira kana kuti hapana masisitimu akakumikidzwa kwairi, saka haashandiswe kuyera kuvimba muzvitoro zvepamhepo. MuPoland, 42% yezvitoro zvepamhepo zvinovimba nerudzi urwu rwechitupa, nepo kuGerman iyo nhamba inodonha kusvika pa26%.
Mhedziso: Kuvimba kwakanaka, asi kuvimbika kuri nani
ari zvishandiso zvakavimbika senge zvisimbiso zvemhando yepamusoro, maonero evashandisi uye mibairo zvinoita basa rakakosha mukuvimbika kunopihwa nezvitoro zvepamhepo. Iwo anoshandiswa muzvitoro zvepamhepo muEurope kuratidza kuvimbika uye mhando yemasevhisi avo, kunyange zvichinakidza kuongorora kuti kukosha kwezvinhu zvakasiyana zvekuvimba zvinosiyana zvakanyanya kubva kune imwe nyika kuenda kune imwe.
ari mazano nezve chaiyo mhedzisiro yekusanganisira online trust zvisimbiso muzvitoro zvepamhepo zvakasiyana zvakanyanya. Chii chiri chechokwadi ndechekuti kusanganisira online mhando zvisimbiso, mibairo uye ongororo hazvigone kukuvadza, kunyanya kana zvapihwa nemasangano anozivikanwa nemasangano. Nekudaro, zviri nani kurega kusanganisira anosanganisira akawanda marondedzero emubairo, zvirinani pane peji rekumba, sezvo kuzivikanwa kwakanyanya kunogona kupedzisira kwaunza fungidziro mune vangangove vatengi, chimwe chinhu chinogona zvakare kuitika kana kuongororwa kwevatengi kuchisanganiswa uye zvese zvakanyanyisa kunaka.
Kusarasikirwa nekuvimbika kwakatowanikwa kubva kune vatengi kwakanyanya kukosha pane kuisa zvinhu izvi muchitoro chepamhepo, uye ndiko kuwana yakakwira mwero kuvimbika mukupihwa kwemasevhisi ndicho chivimbo chakasimba kwazvo. Izvi zvinoitwa nekusanganisa tsananguro dzinovimbika yezvigadzirwa, kufambisa iyo kukurukurirana nemutengi uye nebasa rakanaka Kutumira.