Yokupedzisira Mobile Analytics mushumo Citrix, inoongorora hunhu uye kukanganisa kwevashandisi veshambadziro, mitambo uye masocial network, yaburitsa data rinonakidza. Pakati pavo, chidzidzo chinosimbisa kuti 40% yeiyo nharembozha vanopedzwa kushanya pasocial network.
Iyo Citrix Mobile Analytics Report inopa ruzivo nezve iyo nharembozha mushandisi maitiro uye izvo zvinoenderana zvinhu zvinoona mhando yechiitiko (QoE) yemasevhisi data data. Chirevo ichi chinoburitsa imwe data yekufarira, senge iyo iyo kusvika kweye mobile ads yakapetwa kaviri mugore rapfuura.
Mhan'ara mhedziso
Mhedziso dzinonakidza dzinogona kutorwa kubva kune yazvino Citrix Mobile Analytics mushumo kuti utarise mune yako online marketing strategies uye, pamusoro pezvose, kumatekisheni akatariswa MobileCommerce.
# 1 - Akawanda uye akawanda mavhidhiyo ari kugoverwa pasocial network
Mharidzo ye anouya gore rapfuura ne Twitter uye vhidhiyo kusangana mu Instagram (Facebook) zvakakonzera vashandisi share nguva dzese mamwe mavhidhiyo uye nekukurumidza. Nekuda kweizvozvo, zvemagariro enhau zvemukati zvemukati zvave kupatsanurwa 32% yevhidhiyo, ine mifananidzo inoverengera 63% uye zvinyorwa zve5%.
Masocial network anoshandisa avhareji 8% yevanyoreri 'mbozha data vhoriyamu pazuva, kunyange hazvo muzana iri richisiyana zvakanyanya zvichienderana neanoshanda uye nharaunda.
# 2 - Mashambadziro efoni anosvika kune vateereri vaviri kupfuura muna 2013
Citrix awana izvo nharembozha vanosvika iyo kaviri vateereri kunyangwe muna 2013. Kunyangwe paine kukura uku, nharembozha dzinogadzira isingasviki 2% yevanyori 'data data vhoriyamu zuva nezuva uye parizvino iri kupihwa kune mumwe chete pamakumi maviri evashandisi.
Citrix anotarisira a kukura kunoshamisa pane huwandu hwevashandisi vanozoona vhidhiyo kushambadza uye vhoriyamu yedata inoenderana navo. Tichifunga nezvevashandisi vanobatana nehukama pasocial network kuburikidza nharembozha, kukura uku kuchaendeswa, muchidimbu, nemasimba senge auto-play yemavhidhiyo kushambadza iyo Facebook yakaunza muna Zvita 2013.
# 3 - Yakakura nhamba ye "vakapindwa muropa" yemitambo
Pane zvinhu zvitatu zvinoita kuti netiweki mutoro uitwe ne mitambo yemafoni: mukurumbira, zvemukati zvevhidhiyo zvemukati uye "kupindwa muropa" (iyo yakazara nguva yakashandiswa kutamba mutambo). Muchokwadi, 68% yeavo vakaongororwa vanozvitsanangura se "vakapindwa muropa" nemutambo mumwe chete mukati mavo mobile device. 10% yevashandisi vanotamba pamhepo, saka kukura kunotarisirwa kuwedzera mune ino inozivikanwa chikamu chekushandisa.
# 4 - Kuwedzera kushandiswa kwesoftware health application
ari health applications vaona kukura kukuru mukati mezvikamu zveapp mobile. Muchokwadi, 52% yevashandisi vanoshandisa yavo mapurogiramu ehutano zvimwe zvakawanda, zvichienzaniswa nezvavanoshandisa nekukurumidza pavakangotorwa pasi.
Nekusimuka kwemidziyo inopfeka seFitbit, Nike + uye Pebble, Citrix inofanotaura a impacto kuwedzera huwandu hweaya maficha mune yepasirese data traffic yenetiweki sezvo izvi zvishandiso zvichiwedzera kusanganisa hutano uye kugwinya nharembozha maapplication mukushanda kwavo.
Nezve iyo Citrix Mobile Analytics mushumo
Maka DavisSenior Director weChigadzirwa Kushambadzira, Vendor Mapuratifomu Service kuCitrix, anoti:
Iyo Mobile Analytics mushumo unoshanda, muchidimbu, se alarm system yeiyo mobile opareta network, kushambadzira, uye masangano evashandi vevatengi, ichipa ruzivo nezve zvingangoitika nenjodzi dzemumbure nemikana yekuburitsa yakasarudzika yevatengi ruzivo.
Zvino, munyika zhinji, vatengi vanotarisira kuve vanobatana pavanenge vachishandisa nharembozha uye, kana vasingakwanise kuita uku, hasha dzavo dzinoenda kune anoshanda. Asi chiitiko chakakura chevatengi ingori mavambo. Vashandisi vanotsvaga kushandura zvavanoda zvebhizinesi nekunzwisisa kushandiswa kwedata sezvakatsanangurwa mumushumo, uye kutsvaga nzira dzekushandura iko kunzwisisika kuva mari yekuwedzera.
Kuziva zvakawanda
Kuti uwane rumwe ruzivo, tora iyo Citrix Mobile Analytics Chirevo
Mufananidzo - Jason A Howie