EAT ndi chiyani ndipo mungayigwiritse bwanji ntchito mu bizinesi yanu?

Mu SEO EAT kumatanthauza Zochitika, Ulamuliro ndi Kudalirika (Ukatswiri, Kuvomerezeka ndi Kukhulupirika). Mawu oti EAT adayamba kutchuka mu Ogasiti 2018, pomwe zosintha mu Google algorithm yotchedwa zosintha zamankhwala zidachitika. Kufunika kwake kumachokera poti pamapeto pake mutha kugwiritsa ntchito mwayiwo kupanga ntchito zopindulitsa m'sitolo yanu kapena pa intaneti.

EAT imagwira ntchito yofunikira pakusintha kwa Google algorithm. Masamba a "Money Your, Your Life" (YMYL) adakhudzidwa kwambiri ndi mavuto a EAT. Ngati tsamba lanu silikugwirizana ndi gulu la YMYL, simuyenera kuchita mantha. Komabe, ndikofunikira kudziwa kuti chifukwa masamba a e-commerce amalandila zambiri zamakadi a kirediti, amawerengedwa kuti ndi masamba a YMYL. Izi zati, EAT siyiyeso, koma ma Google adasinthidwa kuti ayang'ane zikwangwani zomwe zikuwunikira ngati akuwunikanso zomwe zili ndi EAT yabwino kapena yoyipa. EAT yoyipa itha kubweretsa malo oyipa.

Mfundo ya EAT yamawebusayiti a YMYL ndikuti amafuna katswiri wodziwika kuti apereke zomwe zili kapena kugwira ntchito limodzi ndi anthu omwe ali ndi mbiri yoyenera. Komabe, kupatula pazofunikira za YMYL - zomwe nthawi zambiri zimakhudzana ndi zamankhwala, zachuma, kugula kapena zalamulo - zomwe akatswiri omwe amatsata miyezo ya EAT ndizomwe zimakwaniritsa zosowa za omvera awo ndikumvetsetsa cholinga choti pali kuseri kwa mafunso kapena mafunso omwe amadzutsa.

EAT: Palibe mphambu ndipo sizomwe zikuyimira

Osadandaula, palibe mphambu yayikulu ya EAT yomwe masamba anu akuyenera kukwaniritsa. Google algorithm siyimapereka magawo a EAT kumasamba. Osataya tulo poganiza za momwe mungakulitsire mphothoyo. EAT sichinthu chodziwika mwachindunji. Google ili ndi zinthu 200, osachepera, kuphatikiza kuthamanga kwa tsamba, kugwiritsa ntchito mawu osakira pamitu yamitu, ndi zina zambiri. Koma EAT imakhudza masanjidwe anu pamasamba anu, popeza zomwe zikuyenera kufanana ndi miyezo ya EAT. Mwanjira imeneyi, imakhala gawo.

EAT imayimira "Zochitika, Ulamuliro, Kudalirika."

"Katswiri" - Muyenera kukhala katswiri pantchito yanu. Zochitika zimatanthauza kuti muyenera kuwonetsa luso la wopanga Zinthu Zazikulu kapena (MC) ndikuzitchula muzomwe muli. Zochitika sizofunikira kwenikweni pamasamba oseketsa kapena amiseche, koma ndizofunikira pamawebusayiti azachipatala, azachuma, kapena azamalamulo. Nkhani yabwino ndiyakuti tsamba lililonse limatha kuwonetsa ukatswiri ngati zomwe zili zowona komanso zothandiza kwa ogwiritsa ntchito.

"Ulamuliro" - Muyenera kuwonetsa kuti ndinu oyang'anira kapena mphamvu ya omwe adapanga MC. Ndipo mutha kupeza izi kuchokera pazomwe adalemba olemba anu kapena nokha. Ngati tsamba lanu ndi gulu kapena zokambirana, mtundu wa zokambirana umayendetsa olamulira. Zitsimikiziro ndizofunikira, koma momwemonso zokumana nazo zaumwini monga ndemanga.

"Trust" - Muyenera kuwonetsa ogwiritsa ntchito kuti akhoza kudalira wopanga kapena kampani ya Main Content, MC mwiniyo ndi tsambalo. Kudalirika ndikofunikira makamaka pamawebusayiti ama e-commerce omwe amafunsa ogwiritsa ntchito chidziwitso cha kirediti kadi yawo. Chilichonse patsamba lanu chimapangitsa ogwiritsa ntchito kukhala otetezeka akamayendera. Poyambira, muyenera kugwiritsa ntchito setifiketi ya SSL patsamba lanu osachepera 70% yazotsatira zamasamba oyamba amagwiritsa SSL (ndi imodzi mwazizindikiro zambiri za Google)

Muyenera kudya kuti mukhale ndi moyo. Komanso zomwe zili patsamba lanu. Mtundu wina wa "kudya," koma lingaliro ndilofanana.

Ndizowona, ndipo tikukamba za EAT. Tidayamba kuwona chidulechi pomwe Google Search Quality Guidelines idatulutsidwa mu 2014. Koma ndi kukhazikitsidwa kwa Google, tikudziwa tsopano kuti EAT ndiyofunika. Chaka chino, EAT ikuyenera kukhala bizinesi yayikulu. Ntchito zathu za SEO zimasamalira kuti tsamba lanu lizitsatira zofunikira kwambiri pa Google EAT.

Google imanena kuti EAT ndi imodzi mwazinthu zitatu zofunika kwambiri pakutsatsa tsamba. Chifukwa chake ngati simunasamalire zomwe zidadya kale, muyenera kuyamba kuzichita.

Chifukwa chiyani EAT ndiyofunika kwambiri pamasamba anu?

Nanga ndichifukwa chiyani chidziwitso, ulamuliro, ndi chidaliro zili zofunika kwambiri? Kupatula apo, malangizo a Google samatsimikizira kuti tsambalo ndi lotani.

Kwenikweni, EAT imatsimikizira kufunikira kwa tsambalo. Oyendetsa bwino amaganizira EAT mukamawona momwe tsamba kapena tsamba limaperekera zomwe mukufuna. Amayang'ana kuti awone ngati akupeza bwino pa intaneti komanso ngati zomwe zikukwaniritsa zikugwirizana ndi miyezo yawo. Ngati ovotera akuwona kuti wogwiritsa ntchito akhoza kukhala omasuka kuwerenga, kugawana ndikuvomereza zomwe zili, zomwe zimapatsa tsambalo gawo labwino la EAT.

Ganizirani za EAT chifukwa chomwe ogwiritsa ntchito angasankhe tsamba lanu kuposa mpikisano wanu. EAT imatha kukhudza momwe Google imalandirira - ndipo pamapeto pake imakhala - tsamba lanu.

Ndiye EAT imakhudza bwanji omwe amabwera kutsamba lanu?

EAT imagwirizana kwambiri ndi zomwe Google imatcha masamba anu "Ndalama Zanu kapena Moyo Wanu" (YMYL). Masamba a YMYL ndi omwe ali ndi mitu yokhudza upangiri wa zamankhwala, zamalamulo, zachuma, zoterezi. Chilichonse chomwe chingakhudze kapena kusokoneza chisangalalo, thanzi, ndi chuma cha wogwiritsa ntchito. Zitsanzo ndi izi:

Sitolo yapaintaneti yomwe imafunsa zambiri za kirediti kadi yanu

Bulogu ya amayi yomwe imapereka upangiri pakulera

Blog kuchokera ku bungwe lazachuma lomwe limapereka upangiri wazamalamulo

Tsamba la zaumoyo lomwe lili ndi zisonyezo za matenda osowa

Masamba apamwamba a YMYL awonetsa mulingo wapamwamba wa EAT. Ndi chifukwa chakuti wogwiritsa ntchito chidaliro chake akamayendera tsamba, ndikuti zomwe zikugwirizana ndizofunsira, zimakwaniritsa zosowa za EAT. Masamba omwe amapereka malangizo othandiza kapena yankho lavuto amakwaniritsa zosowa izi mosavuta kuposa masamba omwe amayesa kutsutsana ndi dongosolo la Google.

Ndinu zomwe mumadya

Chifukwa chake tsamba lanu lingokhala lothandiza monga momwe mumayikiramo. Popeza EAT ili pamasamba onse komanso pamasamba, muyenera kuwonetsetsa kuti gawo lililonse la tsamba lanu likuyesa kukwaniritsa zofunikira za Google. Ndipo ngati masamba anu akuyenerera kukhala masamba a YMYL, izi ndizofunikira kwambiri.

Koma musamangotenga zomwe talonjeza. Google imati tsamba kapena tsamba lomwe likusowa EAT ndi "chifukwa chokwanira kuti lipatsidwe tsambalo." Chifukwa chake ngati simuli akatswiri, olamulira, kapena odalirika, tsamba lanu lingayesedwe ngati lotsika.

Muyenera kupanga zokongola, zothandiza komanso zolondola. Ndipo muyenera kugwiritsa ntchito EAT kuti mukwaniritse zosowa za ma raters abwino komanso ogwiritsa ntchito. Chitani izi, ndipo mudzakhala mukuchita zomwe Google ikufuna.

Onetsetsani kuti tsambali liziwunikidwa - simudziwa nthawi yomwe mungafune chikumbutso kuti mugwiritse bwino EAT.

M'miyezi ingapo yapitayi, mwina mwawonapo mawu (kapena chidule, kani) "EAT" ikuyandama mozungulira. Ngakhale mawuwa akhala mu lexicon ya ma SEO ambiri kwakanthawi, kuyambira pomwe Google idasinthiratu mu Ogasiti 2018 (yotchedwa "zosintha zamankhwala"), chidwi chachikulu chaikidwa pa "EAT» Kuchokera ku Google, ndi kuyambira kale amakhala pamilomo ndi m'manja mwa ma SEO ambiri.

Ndiye bwanji ndikulankhula za izo tsopano? Chifukwa masiku omwe mumatha kuwonekera pa Google usiku wonse adapita kale. Kuti mukhale okhazikika pa Google, muyenera kusamalira mtundu wanu pomanga ukadaulo wawo, ulamuliro wawo, komanso kudalirika - ndizomwe EAT imayimira!

M'nkhaniyi, ndikambirana zipilala zitatu za EAT ndikugawana maupangiri amomwe mungagwiritsire ntchito iliyonse yazomwe mungakwanitse kuti muzitha kusaka bwino pamsika wanu.

Poyamba, izi "zamankhwala" zimawoneka kuti zakhudza masamba ambiri opereka upangiri wathanzi komanso zamankhwala, kuposa zowonekera zilizonse. Chifukwa chake, mtolankhani wodziwika bwino wotsatsa pazosaka Barry Schwartz adalengeza izi "zosintha zamankhwala."

Komabe, ngakhale izi zidakwaniritsidwa pamawebusayiti ambiri azachipatala, zidagundanso mawebusayiti ena ambiri omwe atha kugawa zomwe Google amatcha "masamba a YMYL" - inde, mawu ena achinsinsi (ndipo ayi, si munthu wosokonezeka yemwe akuimba anthu ena a Mudzi ).

Otsatsa pama digito amadziwika kuti amagwiritsa ntchito mawu osavuta komanso ali ndi matchulidwe, koma nthawi ino, ndi Google yomwe yomwe idawonjezera YMYL ndi EAT pamulu womwe ukukula womwe ungasokoneze mkangano wamkati.

YMYL ndiye mulingo wazabwino pazomwe zikuyimira "Ndalama zanu kapena moyo wanu." Google sikuti imangokhala ndi chidwi chongopereka chidziwitso chofunikira kwambiri, imafunanso kuti ipereke chidziwitso choyenera. Ndi mitundu ina yakusaka, pali kuthekera kwakukulu kwakusokoneza "chisangalalo, thanzi, kapena chuma cha ogwiritsa"; Mwanjira ina, ngati masambawa ndi otsika, atha kukhala ndi mwayi wogwiritsa ntchito bwino wogwiritsa ntchito.

Chifukwa chake, pankhani yazaumoyo, nkhani zachuma ndi chitetezo, Google safuna kupereka ulalo wamasamba omwe amagawana upangiri, malingaliro kapena masamba omwe angakhale achinyengo. Google ikufuna kutsimikizira momwe ingathere kuti imalimbikitsa masamba omwe akuwonetsa ukadaulo wapamwamba, ulamuliro, komanso kudalirika, zomwe ndi zomwe EAT imayimira. Ndi njira ya Google yotetezera makina osakira kuchokera kuzinthu zotsika mtengo zomwe zitha kukhala zowononga pakusaka.

Ngati bizinesi yanu ili pansi pa dzina la chisangalalo, thanzi, kapena chuma, ndiye kuti EAT itha kukhala yofunikira kuti mumvetsetse, werengani!

EAT ndi YMYL amachokera pachikalata chofunikira kwambiri cha Google chotchedwa "Google Search Quality Rater Guidelines."

Mu 2015, Google idasindikiza mwatsatanetsatane Maupangiri a Kafufuzidwe Wamtundu Wosaka ndipo izi zidatipatsa lingaliro lazomwe zimawonedwa kuti ndi tsamba labwino kwambiri (kapena lotsika), malinga ndi malingaliro a Google.

Pepalalo lidalembedwera gulu lanu lowerengera anthu, lomwe limafufuza nthawi yayitali usana ndi usiku ndikuwunika mawebusayiti omwe ali ndi zotsatira zapamwamba pa Google pazosaka. Pali anthu 10.000 omwe agwiritsidwa ntchito ndi Google kuti achite izi, zomwe zidapangidwa kuti zitsimikizire momwe masanjidwe amakhalira ozindikira kuzindikira masamba.

Ziphunzitso zochokera pagulu lowunika zamakhalidwe zimadziwitsa akatswiri a Google momwe angachitire bwino kusanja. Monga momwe ogwira ntchito ku Google amatikumbutsira, magwiridwe antchito awo ndi njira yosinthira mosalekeza, ndikusintha kwanthawi zonse.

Zochitika

Mtanthauzira mawu wa Oxford amatanthauzira mawu oti "katswiri" ngati "wodziwa bwino kapena waluso mdera linalake." Komabe, kudziwa izi nokha sikungabweretse kuchuluka kwa anthu obwera kutsamba lanu kuchokera ku Google.

Muyenera kumvetsetsa momwe mungafotokozere izi mwanjira yokhudza anthu. Sikuti mumangokhala ndi chidziwitso, komanso kudziwa zomwe omvera anu akufuna komanso njira yabwino yoperekera uthengawo kwa iwo.

Nthawi zonse Googler akafunsa funso "Kodi tsamba langa lingachite bwino bwanji masanjidwe ake?" Kuyankha kachitidwe nthawi zambiri kumawoneka ngati, "Pangani zabwino zomwe omvera anu angakonde." Ngakhale izi zitha kuwoneka ngati yankho losavuta (ndipo ndilo), ndi yankho lomwe limafotokoza mwachidule zomwe ndikulemba patsamba lino, kunena zowona.

Kodi timapanga bwanji akatswiri? Nawa maupangiri oti muyankhe funsoli:

Pezani zomwe omvera anu akufuna, kenako mukwaniritse zosowa zawo. Izi zimayamba ndikufufuza kwamawu osakira.

Yesetsani kumvetsetsa cholinga cha injini zosakira kumbuyo kwamawu omwe mumapeza pakufufuza kwamawu osakira.

Muyenera kumvetsetsa kuti makina osakirawa ali paulendo wanu ngati wogula kapena ngati munthu amene akutenga nawo mbali pamakampani anu. Pali zochitika zambiri pano, kutengera vuto lanu lenileni, koma ngati cholinga chanu ndi, mwachitsanzo, mawu osakira omwe ali achidziwikire kwa munthu yemwe ndi watsopano pamutuwo, yesetsani kusagwiritsa ntchito mawu ambiri kapena / kapena zipolopolo .owonera kuti newbie mwina sangamvetse.

Pezani malire pakati pothandizira ndi kukhala osavuta. Izi zimafikira pakupanga zomwe zidafotokozedwazo kuti zidyeke, pogwiritsa ntchito zowonera kapena media zolemera monga kanema kapena mawu. Chitsanzo chabwino cha izi ndi mndandanda wa "Whiteboard Lachisanu" la Moz. Tikufuna ogula zinthu kuti amvetsetse mutuwo kumapeto, osawapangitsa kukhala ovuta kwambiri.

Ganizirani za mafunso otsatirawa omwe injini zosakira zitha kukhala nawo ndikukhala nazo zokonzeka kuyankha izi, nawonso. Zowonjezera zofunikira ziyenera kulumikizidwa mkati ndikupezeka mosavuta. Ndizokhudza kukhala gwero lazidziwitso m'munda mwanu.

Ulamuliro

Kukhala katswiri ndikwabwino, koma ndi chiyambi chabe. Akatswiri ena kapena otsogola akutchulani kuti ndinu gwero lazidziwitso kapena dzina lanu (kapena dzina lanu) likakhala lofananira ndi mitu yoyenera, ndiye kuti simangokhala akatswiri - ndinu olamulira.

Nayi ena a KPI pankhani yoweluza ulamuliro wanu:

Maulalo awebusayiti omwe ali ndiudindo ndiwofunikira kwambiri pankhani yakusanja mawebusayiti ndipo sitingathe kukambirana chilichonse chazomwe SEO ingachite popanda kutsindika izi.

Mulimonsemo, ziyenera kukumbukiridwa kuti tikamalankhula za maulalo, zimangokhala pakupanga ulamuliro wazomwe mungachite. Izi zikutanthauza kuti tikufuna mawebusayiti omwe adalandira kale malowa kuti atilangize ndipo palibe chilolezo chabwino chomwe tsamba lawebusayiti lingapeze kuchokera kwa mwini webusayiti wina kuposa ulalo.

Ngakhale maulalo ndiabwino, kungotchulidwa munkhani kapena mumawebusayiti ovomerezeka m'malo mwanu kudzawonjezera mphamvu zanu, pamaso pa Google. Chifukwa chake, kutchulidwanso ndichinthu choyenera kuyesetsa.