Wolandirayo akangopanga chisankho chotsegula imelo potengera lonjezo lomwe lili pamzerewu, zomwe zili patsamba lanu zimayenera kukwaniritsa lonjezolo.
Ngati kampeni yanu isakwaniritse lonjezo lomwe lakakamiza owerenga kuti adule kaye, adzakhala ndi zifukwa zomveka zosanyalanyaza imelo imodzimodziyo, komanso mtundu wanu. Chidwi chawo chitha kulunjikitsidwa ku china chake mubokosi lanu la makalata, ndikukulepheretsani mwayi wowatsogolera popita kukagula.
Tonse takhala tikupatsidwa zitsanzo zosawerengeka zamakalata opanda pake a imelo, zomwe zikutanthauza kuti aliyense ayenera kukhala ndi lingaliro labwino kwambiri momwe choyipa chikuwonekera. Zolembera maimelo ndizofala kwambiri, ndipo pafupifupi bizinesi iliyonse imagwiritsa ntchito mwanjira ina ... nanga bwanji ambiri a iwo akusowa?
Zotsatira
Kupanga kwamakalata a e-commerce
Zikuwoneka kuti ngakhale otsatsa omwe akumanga makampeni osowa awa ali ndi zitsanzo zoyipa, koma ambiri aiwo sangakwanitse kupeza njira yolimba yoperekera zinthu zomwe zingapangitse omvera awo kukhala ndi chidwi.
Chifukwa chake tiyeni tisunthire ndikupanga makalata oyeserera a eCommerce omwe apangitsa olandira anu kukhala osangalala kuti asankha kupitiliza ulendo wawo ndi dzina lanu.
Tsindikani zinthu ndi kufunika kotumizidwa.
Simitundu yonse yamalonda yotsatsa yomwe imapangidwa mofanana. Koma malingaliro omwe ali kumbuyo kwa kulumikizana kwabwino pakutsatsa ndi ofanana pamapulatifomu onse: perekani zinthu ndi phindu.
Pali zambiri zambiri zomwe zimangopanga maimelo apamwamba kwambiri, monga kapangidwe kake, kusanja kwanu, komanso magawidwe amakasitomala, koma ngati mulibe chidziwitso pamtengo wa uthenga wanu, mulephera ndipo sichingalumikizane ndi omvera.
Ngakhale pali nkhani zamakalata zosiyanasiyana za eCommerce, sikuti pali mitundu yokha yomwe imachita bwino, koma palinso mayankho amakasitomala omwe amalipira omwe ali othandiza. Tapeza kuti ngakhale tili ndi fyuluta yamasekondi 8 komanso osakhudzidwa ndi kutsatsa maimelo, a Gen Z ndi azaka zikwizikwi amakonda kupitilizabe kulumikizana ndi malonda kudzera pa imelo.
Chinsinsi? Perekani mtengo
Zikafika potumiza maimelo omwe mamembala am'badwo uliwonse amatha kuchita nawo, ndikofunikira kuposa kale kuti akwaniritse nsanja zam'manja, popeza zopitilira 50% zimatsegulidwa pafoni. Ndipo phindu ndilofunikirabe, kotero makalata ena osintha, monga tsamba lotsatsira la Gmail, atha kukhala abwino, popeza olembetsa amatha kuwona tsambalo makamaka akafuna kusaka malonda.
Zonsezi zikuwonetsa omvera ambiri, popeza ma brand sayeneranso kupikisana mwachindunji ndi zina, monga makalata awo, m'makalata olandila omwe alandila.
Vuto lalikulu ndiloti makalata amaimelo amakonda kuphatikizana chifukwa otsatsa amaganiza kuti pali chofunikira kuti akhale nawo.
Muyenera kufotokozera momveka bwino njira yanu kuti mufotokozere nkhani yolumikizana yomwe imawonjezera phindu kwa omvera ena ndikuwatsogolera magawo osiyanasiyana ogula. Ndipo iyenera kuthandizira ndikugwirizana ndi kapangidwe kanu kotsatsa ndi njira zanu zamalonda.
Mukayigwiritsa ntchito moyenera, kutsatsa maimelo kwa malonda a e-commerce kumatha kupanga kulumikizana kofunikira komanso kosatha pakati pa kasitomala ndi chizindikirocho, ndikubweretsa phindu kwa onse. Onani chitsanzo ichi kuchokera ku kampani yapaulendo yapa Booking.com, yomwe imapereka maupangiri amzinda pafupi ndi ma CTA okhala.
Kalata yanu yamakalata imayenera kukhala ndi cholinga
Akakhala paubwino wabwino, makalata amaimelo amagawana nkhani yochititsa chidwi ndi owerenga. Ndiophunzitsa, yophunzitsa, ndipo imapereka malangizo omveka bwino momwe owerenga akuyenera kupitira patsogolo ngati akufuna kukhala ndi phindu pamoyo wake kapena zolinga zake.
Zolemba zamakalata a E-commerce amalumikizana mwachindunji ndi makasitomala.
Choyamba, makalata amaimelo amatha kutumiza chidziwitso chochuluka mwachangu kwambiri. Ngakhale ma tweets amafunikira kutanthauzira kulumikizana ndi china chake chachikulu, kapena zikwangwani zimafunikira chidwi cha omvera ndi mauthenga otchuka, makalata amaimelo amatha kupereka zidziwitso zodabwitsa kwa owerenga momwe angapangire.
Ngakhale nkhani zamakalata pa ecommerce nthawi zambiri zimakhala ndi maulalo (nthawi zambiri amtundu wa CTA), amathanso kukhala chuma chodziwikiratu.
Zolemba zanu ziyenera kukhala zachinsinsi.
Maimelo ndi amunthu kwambiri ndipo amaperekedwa kwa owerenga enieni. Mukapanga kanema wailesi yakanema kapena wailesi, kapena kutsatsa kwa tsamba lawebusayiti kapena media media, mulibe mphamvu zowonera omwe amaziwona kupatula kusanthula kuchuluka kwa anthu.
Mukamatumiza imelo nkhani yamakalata, mumakhala kuti mumapereka zomwe zimaperekedwa kwa omvera, zomwe zimapangitsa kuti azisintha momwe angalembere ndi olembetsa. Makampani a Campaign Monitor Winkelstraat.nl amagawana zolemba zawo kutengera kuchuluka kwa anthu komanso chidwi chawo kuti awonetse kukwezedwa kwa makasitomala achidwi.
Ndikofunikanso kuzindikira kuti nkhani zamakalata zimatha kukuthandizani mogwirizana ndi makasitomala anu, ndipo kuthekera kwawo kumatha kutsatiridwa ndikuyeza. Kutsatsa kwatsopano komwe kumakupangitsani kuti mukwaniritse zinthu zosaneneka ndi makalata anu amaimelo, ndipo ndizotheka kulumikizana ndi anthu ambiri pamtengo wotsika mtengo.
Ikani choyenera choyenera
Ikani choyenera choyenera kutsatsa kwamaimelo.
Musanalowe mumitundu yosiyanasiyana ndi zigawo zikuluzikulu zamakalata akuluakulu amelo, ndi bwino kuti muone ngati nkhani yamakalata ya e-commerce ndiyabwino kubizinesi yanu.
Ngakhale makalata amaimelo ndi njira yothandiza mabizinesi ambiri, pali zochitika zina pomwe zingakhale zopindulitsa kutsatira mwayi wina, monga momwe mungaganizire chida china chilichonse chotsatsira. E-commerce nthawi zambiri ndimakampani omwe amapindula ndimakalata amaimelo, koma kuwunika zenizeni zamabungwe anu kumakuwuzani ngati njirayi ingakulipireni kapena ayi.
Gwirizanitsani kutsatsa kwamakalata amaimelo ndi zolinga zazikulu zakampani.
Gawo loyamba pakuwunika koteroko ndikusinkhasinkha bwino za bizinesi yanu. Muyenera kutanthauzira mwachindunji zomwe mukuyembekeza kuti mudzatuluke mu kampeni yotsatsa maimelo.
Ngati mukuyesetsa kukulitsa ubale wanu ndi omwe mumalembetsa, mutha kukhala opambana nthawi yomweyo ndi kampeni yokonzedwa bwino. Komanso, ngati mukufuna kuyendetsa kutembenuka kwa tsamba lanu, kupanga zolemba zamakalata zitha kukuthandizani kutsogoza chiyembekezo chanu kudzera paulendo wogula makasitomala, zomwe zimapangitsa kuchuluka kwa malonda pamlendo aliyense patsamba lanu.
Kapenanso, ngati zolinga zanu zazikulu zotsatsa sizikugwirizana mosavuta ndi zomwe makalata amaimelo adapangidwa kuti akwaniritse, zingakhale bwino kuwononga ndalama zanu kwina. Kuyesera kukhala ndi imelo yamakalata osagwirizana ndi zofunikira, kukonzekera, ndi chisamaliro zitha kukhala zowononga kwambiri kuposa kusatumiza makalata konse.
Mwachitsanzo, ngati chimodzi mwa zolinga zanu zazikulu ndikuyendetsa malonda ambiri kudzera mu mgwirizano, ndiye kuti muyenera kulingalira zogwiritsa ntchito ndalama zambiri popanga kazembe wazogulitsa pulogalamu. Koma mbali inayi, mutha kupanganso nkhani yamakalata yomwe imapereka chidziwitso ndi nkhani kuseri.
Gawani zida zoyenera
China choyenera kuganiziridwa ndi chisankhochi ndikuwunika mozama zakupezeka kwa mtundu wa malonda anu kuti mukwaniritse zolinga zanu zamakalata.
Sizingakhale zopanikizika mokwanira: Ngati kampeni yanu yamakalata ikukhazikitsidwa mwachisawawa, yopanda tanthauzo, komanso yopanda pake, ndiye kuti si nthawi yoyenera kuchita izi. Makina otsatsa angakuthandizireni kupeza zotsatira ndikukulitsa kampeni yanu ya imelo pomwe bizinesi yanu ikukula, komabe mukufunikira kuthekera ndi kufunitsitsa kudzipereka kokwanira kuchitapo kanthu kuti muwonetsetse kuti zikuyenda bwino.
Musanayambe, sankhani bajeti yodalirika, ndandanda yakupezeka kwa iwo omwe angathandize, ndi malingaliro oti mupeze thandizo lothandizira kuchokera kumadera ena a kampani (IT, anthu ogwira ntchito, kapangidwe). Mukamvetsetsa bwino zofunikira za kampeni yolankhulirana ya e-news, limodzi ndi zomwe zilipo, mudzatha kugwira ntchito ndi omwe akutenga nawo mbali kuti mupange chisankho chazomwe zingachitike pulogalamu yanu.
Pafupipafupi, ogulitsa amatumiza maimelo ama makalata awiri kapena asanu mwezi uliwonse. Izi zikutanthauza kuti otsatsa maimelo amapanga maimelo ambiri chaka chilichonse ndipo ogulitsa ambiri amakhala ndi magulu athunthu opatulira kuntchito yawo. Chifukwa chiyani? Chifukwa ziwerengero zotsatsa maimelo zimawonetsa kuti imelo imabweza ndalama zochulukirapo ndipo imagwira ntchito kwambiri pamisika yotsatsa.
Pali ROI yomwe ingakhalepo
Chabwino, ndiye kuti ntchito zamakalata a ecommerce ndizofunika ... koma kungowatumizira sikokwanira. Ayenera kukhala okongola, apo ayi akutumizirani ku bokosi la makalata a spam kapena makasitomala adzilembetsa kwathunthu. Nanga nchiyani chimayambitsa kutsatsa kwamaimelo?
- Zolemba zamakalata zokhala ndi makanema
Kanema ngati chida chogwiritsa ntchito zinthu chikungotchuka. Amalonda omwe amagwiritsa ntchito kanema pazotsatsa akuwona kuwonjezeka kwa 41% yamagalimoto kumalo awo. Koma pali nsomba: zofunika kwambiri ... kwambiri. 62% yaogula amatha kukhala ndi malingaliro olakwika amtundu womwe umasindikiza zomwe zili zosavomerezeka.
Kugwiritsa ntchito makanema mumaimelo kumathandizanso. Othandizirawo akuti makanema amachulukitsa mitengo yodutsa ndi 55% ndikusintha kwa 55% ndi 24%. Ndiye mumayika bwanji izi?
Pali njira zingapo:
Gwiritsani ntchito chithunzi chokhala ndi wowongolera "Play" ndikulumikiza ndi kanema weniweni patsamba lanu, blog, kapena njira ya YouTube.
Gwiritsani ntchito animated GIF yopangidwa kuchokera kanema wanu mu imelo yolumikizana ndi gwero lenileni la kanema.
Sakanizani kanema weniweni mu imelo kuti kasitomala azitha kuziwona popanda kupita kwina.
Chidziwitso: si nsanja zonse za imelo zomwe zimathandizira ukadaulo wa HTML5 ndipo ndi 58% yokha yaomwe angalandire kanema yomwe ili ndi imelo. Ena onse, kuphatikiza ogwiritsa ntchito Gmail, Yahoo, ndi Outlook adzawona chithunzi chosunga. Chithunzichi chokhala ndi wowongolera "Play" ndiye kubetcha kotetezeka kwambiri.
Kodi ndigawana nawo mavidiyo ati?
Mavidiyo ayenera kukwanira zomwe zili m'kalatayo: pangani phindu lina kapena onetsani china chake. Nazi zitsanzo.
- Chiwonetsero cha chopereka chatsopano
Mwachitsanzo, tinene kuti ndinu ogulitsa maimelo ku Giorgio Armani Fashion House. Kampeni yanu yatsopano yamaimelo idzatulutsa zinthu zatsopano kuchokera kusonkhanitsa zovala za akazi kumapeto kwa chilimwe / chilimwe 2016. Mutha kuwonjezera chithunzichi ndi lamulo la "Sewerani" kuchokera pavidiyo yazosonkhanitsa zatsopano pa YouTube kapena pangani chithunzi cha GIF chojambulidwa ndikuchilumikiza ku YouTube.
- Malingaliro pazomwe mungachite ndi zinthu zomwe mwagula
Tinene kuti mumagulitsa mipango. Mutha kuwonjezera kanema yomwe ikufotokoza njira zambiri zonyamulira zatsopano kapena zogulitsa kwambiri. Kapenanso, ngati mugulitsa zowonjezera za akazi, onjezani kanema wamomwe mungakulitsire mphatso zazing'ono bwino.
Ganizirani za umunthu wa kasitomala wanu. Ndi zinthu ziti zina pamoyo wawo zomwe mungathandize kuphunzitsa kapena kuwadziwitsa, makamaka pokhudzana ndi malonda anu?
- Umboni wa Makasitomala - Tsegulani Makanema, Ndemanga
Ngati muli ndi kanema wamakasitomala anu omwe amalankhula za mtundu wanu, onjezerani. Malingaliro abwino amatsimikizira makasitomala ndikuwalimbikitsa kuti agule. Onani kanema wotsegulira uyu. Imapereka malonda bwino ndipo ili ndi malingaliro masauzande ambiri. Mutha kugwiritsa ntchito makampeni a imelo odzipereka kuti mutsatire makasitomala mutagula ndikuwalimbikitsa kuti atumize kena kalikonse.
- Zolemba zamakalata zokhala ndi zithunzi za GIF
Mauthenga otsatsa makatuni amatha kunena nkhani ndikukopa chidwi cha makasitomala kuposa chithunzi chilichonse chokhazikika. Gwiritsani ntchito ntchito yanu yotsatsa imelo kuti mukulitse chidwi ndi kudina.
Mutha kupanga mapulogalamu ofanana ndi a GIF ndi mapulogalamu aukadaulo. Ngati mulibe maluso oyenera kapena anthu omwe ali mgulu lanu kuti achite izi, yesani ma GIF awa:
- Makalata olengeza mipikisano
Chilimwe ndi nthawi yabwino kulengeza mpikisano. Anthu amakhala omasuka, ofuna kuchita zambiri, komanso okonzeka zosangalatsa. Kuti mupindule kwambiri ndi misonkhano yanu, khalani opanga ndikupereka mwayi wapadera kwa ogwiritsa ntchito pa intaneti.
Khadi loyambali limatha kubwera mosavuta. Ogulitsa maimelo amawagwiritsa ntchito kuchititsa malotale kuti apambane kutumiza kwaulere kapena mphatso. Khadi loyambira limasangalatsidwa ndi makasitomala onse amelo, kuphatikiza mitundu yonse ya Outlook.
- Zolemba zamakalata zowerengera
Pazogulitsa masika ndi chilimwe: gwiritsani ntchito zotsatsa zochepa ndikuphatikizanso nthawi yowerengera mumaimelo anu. Zimathandiza mukakhazikitsa kampeni yocheperako komanso zimapangitsa kuti makasitomala azigula mwachangu.
Mutha kupanga timer yamtunduwu ndi zida ngati Motionmailapp.com, emailclockstar.com, ndi freshelements.com. Adzapanga nambala ya HTML kuti mutha kukopera ndikunama mu gawo la HTML la mkonzi wa imelo.
- Zolemba zamakalata zokhala ndi malingaliro amakonda
Kuphatikiza malingaliro mu maimelo kumatha kubweretsa kuwonjezeka kwa 25% kwa malonda ndi kuwonjezeka kwa 35% pamitengo yodutsa. Zida monga Nosto zipanga nambala ya HTML yomwe ingakuthandizeni kuti muphatikize zomwe mumapanga mu imelo potengera zomwe mudagula kale.
Maimelo amtunduwu amakhala othandiza potumiza makalata otsatsira, komanso maimelo omwe amagulidwa pambuyo pake, maimelo obwezeretsa ngolo, ndi maimelo ena omwe amayambitsa. Uwu ndi mwayi wogulitsa komanso mwayi wotsatsa.
Khalani oyamba kuyankha