Osewera oyera

osewera oyera

Osewera oyera Pankhaniyi, bizinesi kapena kampani yomwe kuti igwire ntchito imangofunika intaneti kuti igulitse, ngakhale si malo ogulitsira, ndichifukwa chake chiganizo cha "choyera" kapena "choyera" popeza zofunika kuyamba kugulitsa ndizochepa, zomwe zimawapangitsa kukhala osinthika komanso osinthika pakusintha.

Privalia kapena Groupon ndi mabizinesi awiri omwe ali nawo kupambana Zomwe amachita ndi kugulitsa zinthu za anthu ena pa intaneti koma ndi zotsatsa zokongola komanso koposa zonse mitundu yazotengera zomwe sizingatheke pokhapokha mutayendera sitolo ndi sitolo. Amazon, Asos kapena Alibaba Sapanga koma amasamalira katundu wambiri yemwe amasunga ndikugawa padziko lonse lapansi, zomwe zimawapangitsa kukhala ogulitsa ma intaneti komanso ali ndi nsanja yabwino komanso dongosolo lazinthu zosangalatsa kugulitsa chilichonse, kwa aliyense komanso kulikonse.

Mabizinesi ena amakonda Instagram kapena Zinayi Zoyenda Amapereka chithandizo kotero kuti malo ogulitsira sikofunikira, komabe sizitanthauza kuti alibe zomangamanga ndi maofesi kapena "Likulu" kugwira ntchito kuchokera pamenepo.

Mtundu uwu wa e-commerce mwina amapezeka kwambiri pa intaneti ndipo ndiyo njira yabwino kwambiri yoyambira bizinesi yapaintaneti, komabe ngakhale ili yovuta kwambiri kuposa kupanga kampani, chidwi chonse chiyenera kulipidwa patsamba la webusayiti ndi momwe malonda kapena ntchitoyo iperekedwere kuwonjezera pa njira zamalonda kukopa omvera omwe ali ndi njira zina zambiri zogulira intaneti.

Makhalidwe a osewera oyera

Makhalidwe a osewera oyera

Ngakhale lingaliro la osewera oyera silidziwika bwino, palibe kukayika kuti bizinesi yamtunduwu yakhala ikuzungulira dziko lapansi kwanthawi yayitali. Ndikosavuta kukhazikitsa sitolo yapaintaneti, komanso pa intaneti, zomwe zikuphatikiza kale mkati mwa mawuwa. Koma ndi ziti zina zomwe ali nazo? Tikukuwuzani za iwo:

Kupezeka pa intaneti kokha

Osewera enieni, ndiye kuti, oyamba, ndi omwe amadziwika kuti ali ndi intaneti yokhayo yogulitsira. Ndiye kuti, palibe m'masitolo akuthupi, mutha kugula kokha kudzera pa intaneti.

Zowona kuti ndi zotsika mtengo, izo sizikusowa ndalama, etc. zimapangitsa kuti ikhale yotsika mtengo kwambiri, komanso kuti pakhoza kukhala mabizinesi omwe amagwira ntchito bwino kwambiri.

Kuchotsera mwankhanza komanso zotsatsa zolimba

Kuchotsera mwankhanza komanso zotsatsa zolimba

Khalidwe lina la osewera oyera limakhudzana ndi mitengo yawo. Ndipo, chifukwa safuna ndalama zochulukirapo, chomwe akuyang'ana ndikuyika mankhwala pamtengo wotsika mtengo kwambiri, nthawi zina ndi zotsatsa kapena kuchotsera zomwe sizimawalola kuti apange phindu (kugulitsa kwakukulu kwa phindu locheperako aliyense amakonda kugulitsa phindu lochepa).

Chifukwa chake, imafuna kupikisana ndi mpikisano pamtengo wamalonda. Chifukwa, ngati mumayang'ana china chake ndikupeza malo ogulitsira awiri omwe ali ndi malonda omwewo koma pamitengo yosiyana, kodi simukadagula yotsika mtengo kwambiri? Aliyense amachita, ndichifukwa chake bizinesi yamtunduwu imasewera nayo.

Mwachitsanzo, pankhani ya Groupon, Groupalia…, amakupatsirani ntchito ndi zinthu zotsitsa, ndipo zambiri ndizabwino, koma pamitengo yomwe imakupangitsani kuti musakane.

Kukhalapo kwapadera pa intaneti ... komanso mwakuthupi

Ngakhale osewera osewerera okha ali pa intaneti, chowonadi ndichakuti kusinthika kwawo kukusintha. Mwanjira ina, tinachoka ku bizinesi yomwe idapangidwa pokhapokha pa intaneti ndikuyamba kukhala ndi thupi. Zolinga? Ambiri amati ndichifukwa chofuna kulumikiza dziko ladijito ndi zakuthupi.

Akatswiri ena kulimbikitsa ubale wapafupi ndi wogwirizana ndi ogula, ndichifukwa chake mabungwe okhazikitsidwa amakhazikitsidwa omwe amapatsa kukhalapo kwake.

Pali zitsanzo zambiri, Amazon ndi imodzi mwazomwe zili ndi malo ogulitsa ku America; kapena nkhani ya Aliexpress, yomwe ili ndi malo ogulitsira ku Madrid ndipo imatha kuchezeredwa mosavuta kuti isapeze mndandanda wonse womwe ali nawo, koma zogulitsa zambiri.

Zitsanzo za Osewera Oyera m'mabizinesi apaintaneti komanso akuthupi

Zitsanzo za Osewera Oyera m'mabizinesi apaintaneti komanso akuthupi

Ngati lingaliro la osewera oyera silikudziwikabe kwa inu, ndizotheka kuti ndi zitsanzo zina mutha kumveketsa malingaliro omwe muli nawo. Bizinesi yamtunduwu siyokhazikika pa intaneti, ngakhale ndiyomwe ikupezeka kwambiri. Kodi tikutanthauza chiyani? Palinso zosankha, makamaka kusiyanasiyana kutengera izi, zomwe zili m'malo ogulitsa.

Tiyeni tiyambe:

Mafashoni a pa intaneti

Fashoni yapaintaneti ndiyomwe imakhala yodziwika kwambiri komanso yomwe imangoyang'ana pa osewera osadetsedwa. Zomwe zilipo ndikuti pali nsanja zomwe ogwiritsa ntchito amatha kuyenda, kuwona zovala ndikuzigula kamodzi.

Zachidziwikire, imafuna kupeza fayilo ya zovala pamtengo wabwino kwambiri, Koposa zonse chifukwa mitengo yachepa (popeza palibe malo ogulitsira, kapena ndalama zomwe zimachokera, zimathandizira mitengo kukhala yopikisana.

Kodi ndi masitolo ati omwe angakwanitse kuchita izi? Mwachitsanzo, Asos. Ndi amodzi mwamasitolo akuluakulu omwe alibe malo ogulitsira, ndipo izi sizinalepheretse kukhala amodzi omwe amapezeka kwambiri komanso komwe anthu ambiri amagula pa intaneti. Kutulutsa kwake kosavuta komwe sikukuthandizani, komanso mitengo yotsika mtengo yomwe ali nayo, kwachititsa kuti ikhale yotchuka kwambiri padziko lonse lapansi. Chitsanzo china ndi cha Shein.

Masitolo akuluakulu a pa intaneti

Ngakhale ku Spain komwe kudakali kutali, chowonadi ndichakuti mzaka zaposachedwa akhala akutuluka. Sitikunena za masamba a masitolo akuluakulu monga Carrefour, Lidl, Mercadona ... omwe ali ndi mwayi wogulitsa pa intaneti, chifukwa ali ndi malo ogulitsa. Ali masitolo akuluakulu omwe amapezeka pa intaneti.

Chitsanzo cha izi ndi Ulabox, chomwe ngakhale sichinakhazikitsidwe mdziko lathu, chikumveka mobwerezabwereza, makamaka chifukwa chili ndi kabukhu kakang'ono komanso kuthekera kogawa zomwe mupempha m'maola 24.

Masitolo apakompyuta kapena osiyanasiyana

Amazon, Aliexpress, Wish, Joomla ... kodi zimamveka bwino? Ndi masamba kapena mapulogalamu omwe amakulolani kugula zinthu zosiyanasiyana, zambiri mwazomwe sizili ku Spain, komanso zomwe mumachita ndikudina pang'ono.

Zakhazikitsidwa pa malonda apadziko lonse lapansi ndipo ndi ena mwa omwe agwiritsidwa ntchito kwambiri, pamodzi ndi ena ambiri omwe sitinawatchule.

M'malo mwake, gululi lingaphatikizepo masitolo onse paintaneti omwe amapangidwa ndipo samathandizidwa; kapena ngakhale omwe amagwiritsa ntchito kutsika.

Brick & Mortar

Mtundu wa osewera oyerawo ndikusintha. Ngakhale tisanakuuzeni kuti amadziwika ndi kukhalapo kokha komanso kokha pa intaneti, apa pali zomwe timachita ali ndi sitolo yathupi. M'malo mwake, ndi okhawo omwe ali nawo.

Mtunduwu umatha kutayika, chifukwa mabizinesi apaintaneti akufalikira, chifukwa chake kukhala ndi sitolo yogulitsira ntchito sikungakhale kopindulitsa kwa aliyense.

Osewera Oyera: Dinani & Mtondo

Pomaliza, muli ndi njirayi, yomwe pakadali pano ndi yomwe imawoneka mosavuta. Timakambirana makampani omwe ali ndi malo ogulitsa komanso malo ogulitsira pa intaneti. Ndipo ngakhale tanena kale kuti tsogolo lipita ku eCommerces yokha, mabizinesi ambiri ali ndi ziwerengero ziwirizi.

M'malo mwake, amadziwika kuti Amazon ikufuna kuyamba kukhazikitsa malo ogulitsira, ngakhale kuti mtundu wake unali umodzi mwazomwe zimayandikira kwambiri lingaliro la "osewera oyera."

Monga mukuwonera, osewera oyera alipo lero. Kusintha kwake kwa malo ogulitsa ndikowona, ngakhale sitikudziwa zomwe zidzachitike mtsogolo.

Chodziwikiratu ndichakuti ndizowona ndipo mabizinesi ochulukirachulukira akutuluka pamlingo wa digito poyerekeza ndi womwewo chifukwa cha zabwino zomwe amapereka.


Zomwe zili m'nkhaniyi zikutsatira mfundo zathu za malamulo okonzekera. Kuti mufotokoze cholakwika dinani Apa.

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  1. Wotsogolera pazosankhazi: Miguel Ángel Gatón
  2. Cholinga cha deta: Control SPAM, kasamalidwe ka ndemanga.
  3. Kukhazikitsa: Kuvomereza kwanu
  4. Kulumikizana kwa zomwe zafotokozedwazo: Zomwezo siziziwululidwa kwa anthu ena kupatula pakukakamizidwa mwalamulo.
  5. Zosunga: Zosungidwa ndi Occentus Networks (EU)
  6. Ufulu: Nthawi iliyonse mutha kuchepetsa, kuchira ndikuchotsa zidziwitso zanu.