Kodi mukuganiza zotsatsa pamasamba ochezera? Kodi muli ndi diso lanu pa Instagram? Ndipo kodi mukudziwa kuti ndi mitundu yanji yotsatsa pa Instagram yomwe ilipo?
Ngati mukufuna kukweza bizinesi yanu ndikuichita bwino, Muyenera kudziwa zonse zomwe kutsatsa pa Instagram kungakupatseni. Ndipo izi zikuphatikizapo kudziwa mitundu ya zotsatsa zomwe mungachite komanso zomwe zili zabwino kwambiri pazochitika zilizonse. Tithandizeni nazo?
Zotsatira
Lengezani pa Instagram, inde kapena ayi?
Zotsatsa za Instagram ndi njira yolimbikitsira zolemba zanu kuti zifikire ogwiritsa ntchito ambiri. Ndizofanana ndi zolemba wamba, koma ali ndi chilembo chomwe chimati "ndizotsatsa" kapena kuti amakwezedwa, kuwonjezera pakukhala ndi ulalo, batani loyitanira kuchitapo kanthu, ndi zina zambiri.
Chowonadi ndi, Mliri wa Covid usanachitike, zotsatsa zapa media media zidagwira ntchito bwino. Ndipo osati izo zokha, komanso zinali zotsika mtengo.
Tsopano zinthu zasintha ndipo ndizokwera mtengo kwambiri pakubweza ndalama zomwe zingatheke. Mwa kuyankhula kwina, ngati zinkakutengerani senti imodzi kuti mukope munthu (mophiphiritsira), tsopano kuti muchite zimenezo muyenera kuyika masenti khumi.
Kodi mukutanthauza kuti kutsatsa pa Instagram sikungatheke? Ayi. Koma muyenera kuyang'anira makampeni omwe amachitika kwambiri ndikudalira akatswiri omwe aphunzitsidwa kuti azigwira ntchito yabwino.
Mitundu ya zotsatsa pa Instagram
Tsopano inde, mukudziwa pang'ono za momwe malonda akutsatsa pamasamba ochezera. Ndipo kenako, Muyenera kudziwa mitundu ya zotsatsa pa Instagram mozama kuti mupindule nazo.
Pa Instagram, monga pamasamba ena ochezera, muli ndi mitundu ingapo yotsatsa. Izi ndi:
chithunzi malonda
Amadziwika chifukwa ndizo zofalitsidwa zokhala ndi chithunzi cha munthu payekha. Ndizofala kwambiri komanso zosavuta, koma zimagwirabe ntchito. Kuphatikiza apo, mutha kuwonjezera kuyitanira kuchitapo kanthu.
Ponena za kukula kwake, kukula kovomerezeka ndi 1080 x 1080 mu jpg kapena png format ndi kukula kwakukulu kwa 30 MB.
Komabe, mutha kupanganso 1080 x 608 px kapena 1080 x 1350 px. Amawoneka bwino ndipo amaloledwa, ngakhale kuti sizodziwika pamasamba ochezera (mutha kutenganso mwayi kuti muwonekere).
kanema malonda
Pankhaniyi, kusindikizidwa sikupangidwa ndi chithunzi chimodzi, koma ndi kanema. Izi ziyenera kukhala lalikulu kapena zopingasa ndipo zisapitirire masekondi 60. Komanso apa mutha kuwonjezera kuyitana kuchitapo kanthu.
Muvidiyoyi zimachitika mofanana ndi chithunzi, ndibwino kuti 1080 x 1080 px ndi chiwerengero cha 4: 5. Mtundu, mp4 wabwino kapena mov. Koma mutha kupanganso 1080 x 608 px kapena 1080 x 1350 px.
nkhani ad
Instagram ili ndi nkhani, ndiye kuti, zolemba zoyima zomwe sizitha maola opitilira 24 pa intaneti (Kenako amasowa ngati Sadasungidwe). Chabwino, zolemba zoyimirirazi zitha kukhalanso mtundu wotsatsa pa Instagram.
Atha kupangidwa ndi zithunzi ndi/kapena mavidiyo oyimirira (omwe sadutsa masekondi 15).
Ponena za kukula kwa nkhani, pitani pa 1080 x 1920 px yokhala ndi chiyerekezo cha 9:16.
Ngati ndi zithunzi, jpg kapena png ndi zosakwana 30 MB. Ngati ali mavidiyo, mp4 kapena mov.
carousel ad
Timabwerera ku zolemba pafupipafupi pa instagram ndipo, pamenepo, mu carousel amatanthauza kuti, m'malo mogwiritsa ntchito chithunzi chimodzi, zingapo zimagwiritsidwa ntchito, m’njira yoti munthu amene amaona malondawo azitha swipe kuti awone zithunzi zosiyanasiyana.
Inde, mpaka kufika pa 10. Ndipo iwo akhoza kukhala zithunzi ndi mavidiyo.
Ma carousel amakhala abwinoko nthawi zonse kuti akhale 1080 x 1080 px mumtundu wa jpg kapena png ndi 30 MB kuchuluka pachithunzi chilichonse.
Ngati muyika makanema, lingaliro liyenera kukhala pakati pa 600 x 600 ndi 1080 x 1080 px, ndi kulemera kwakukulu kwa 4 GB ndipo nthawi zonse mumtundu wa mp4.
Malonda Osonkhanitsa
Izi ndi a kusakaniza pakati pa carousel ndi malonda ogulitsa. Cholinga chake ndikuwonetsa zinthu zochokera m'kabukhu lanu kuti anthu azigula. Kuti ndikupatseni lingaliro, wogwiritsa ntchito akadina pazotsatsa, Instagram imawatsogolera ku sitolo ya Instagram kuti adziwe za malonda kapena kugula mwachindunji.
Pamenepa sitinapeze miyezo, chifukwa chake tikukulimbikitsani kuti muzisewera bwino: 1080 x 1080 px.
Malonda mu Explore
Kodi mumadziwa kuti zotsatsa zitha kuyikidwanso pa "Explore" tabu? Chabwino, komwe mungapeze zatsopano palinso zotsatsa. Zachidziwikire, zimangotsegulidwa pomwe wogwiritsa ntchito akhudza chofalitsa mu gulu la Explore.
Mu Explore mutha kuyika zithunzi ndi makanema onse. Zithunzi ziyenera kukhala 1080 x 1080 ndikukhala ndi chiyerekezo cha 9:16. Mu jpg kapena png ndipo osapitilira 30 MB.
Pankhani ya makanema, kusanja kudzakhala 1080 x 1080 px.
Instant Experience Ad
Pankhaniyi ndizofanana ndi zolengeza zosonkhanitsa, koma imawoneka chophimba chonse ndipo mutha kusintha pafupifupi chilichonse kuti chigwirizane ndi wosuta.
Sitinapezenso miyeso pano, koma popeza ili ndi zenera lathunthu, ndizabwinobwino kuti ndizofanana ndi nkhani za Instagram.
Zimawononga ndalama zingati kutsatsa pa Instagram
Mumadziwa kale mitundu ya zotsatsa pa Instagram ndipo mwina pali imodzi kapena ina yomwe mumakonda kwambiri kuti mutengere mwayi pabizinesi yanu. Koma, kodi mwalingalira za ndalama zomwe muyenera kulipira kuti mulengeze? Kodi pali mtengo wokhazikika, bajeti ...?
Kuyankha funso pamutu sikophweka chifukwa pali zinthu zambiri zomwe zimakhudza monga magawo omwe mumachita, mpikisano, mukayika malonda, malo, ndi zina.
Kawirikawiri, muli ndi bajeti yomwe mumatha kupindula nayo. Nthawi zina ndikwabwino kukulitsa kampeni ndikulipira pang'ono tsiku lililonse, ndipo nthawi zina ndikwabwino kuchitapo kanthu mwachangu komanso kwakanthawi kochepa.
Tsopano popeza mukudziwa mitundu ya zotsatsa pa Instagram, zomwe tingakuuzeni ndi zomwe muyenera kuyamikira aliyense waiwo. Unikaninso zomwe mpikisano wanu ukuchita, ngati ukukwezedwa, ndikuyang'ana mawonekedwe omwe ogwiritsa ntchito omwe mukuwafuna angakonde. Mwanjira imeneyi, mudzapeza zotsatira zabwino ndi ndalama zomwe mumapanga. Kodi mukukayikirabe? Tifunseni.
Khalani oyamba kuyankha