Nkhani yopambana ya PrestaShop ndi momwe zimakhudzira Ecommerce ku Spain

Susana Maria Urbano Mateos

1 Ndemanga

Nkhani yopambana ya PrestaShop

PrestaShop ndi njira yoyendetsera zinthu, idayang'ana pakupanga malo ogulitsira pa intaneti. Inakhazikitsidwa ku 2007 ndipo kuyambira pamenepo yawonjezera gulu logwira ntchito kuchokera kwa ogwira ntchito 5 mpaka 75, okhala ndi maofesi ku Paris ndi Miami. Kampaniyi yalengeza posachedwa kuti masitolo 60 pa intaneti ku Spain apangidwa ndi nsanja iyi, pomwe zaka 2 zokha, masamba opitilira 20.000 a Ecommerce atsegulidwa mdziko muno.

Chiyambi cha PrestaShop mu Ecommerce

Itatulutsidwa mu 2007, PrestaShop idatsitsa koposa 1000, kulola masitolo 200 pa intaneti kuti akhalebe achangu. PrestaShop pakadali pano ili ndi zinthu zopitilira 300, ma module opitilira 3.500 ndi ma templates, komanso gulu lomwe lili ndi mamembala 500.000, kuphatikiza pulogalamuyi yomwe ikupezeka m'malo osiyanasiyana 60.

Kwa 2013, PrestaShop inalembetsa kutsitsa kopitilira 3 miliyoni, pomwe pakadali pano ali ndi malo ogulitsa opitilira 150.000 pa intaneti, omwe amatiuza za kutchuka kwake komanso chifukwa chake ndi amodzi mwamalo abwino kwambiri azamalonda.

PrestaShop ku Spain

Ku Spain pakadali pano pali malo ogulitsira pa intaneti a 43.000, omwe 60% adapangidwa kuti agwiritse ntchito Mapulogalamu a PrestaShop ecommerce. Ku Spain kokha, kampaniyo ikuyembekezeka kulipira mayuro miliyoni miliyoni kubungwe lomwe likulipiritsa pamalonda a Premium.

Kuphatikiza pa izi, PrestaShop imapereka mgwirizano ndi Amazon ndi zina 300 zogwiritsa ntchito zapa nsanja. Zina mwazogulitsa ndi makampani ku Spain omwe amagwiritsa ntchito PrestaShop ndi Bimba y Lola, Custo Barcelona, ​​komanso Espanyol football club.

Malinga ndi Bertrand Amaraggi, Managing Director wa PrestaShop ku Spain, gawo la malo ogulitsira pa intaneti ndi msika womwe umakula kwambiri Chifukwa ma SME azindikira kuti ndalama zitha kugulitsidwa pa intaneti, pomwe makampani akulu ayamba kudalira pulogalamu yotseguka.


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  1.   Ruben Ming anati
    amapanga zaka 6

    Nkhani yabwino kwambiri, mosakaika konse kuno ku Spain ndi ku France, Prestashop ndiye wopambana pakati pa nsanja za E-commerce ndipo chinthu chofunikira kwambiri ndikukhala gulu lomwe limazungulira chimango ichi, chomwe chikupangitsa kuti zisinthe tsiku ndi tsiku. Kuphatikizidwa kwa Symfony mumapangidwe ake atsopano a mtundu wa 1.7 kwakhala kopambana.

    Yankhani kwa Rubén Ming