Zamalonda a e-commerce kapena zamagetsi si lingaliro lokhala monolithic, koma m'malo mwake limapereka matanthauzo ambiri oti muzidalira. M'malingaliro a Wikipedia ndi kugula ndi kugulitsa zinthu ndi ntchito zomwe zimagwiritsa ntchito intaneti ngati njira zazikulu zosinthira. Mwanjira ina, kuchuluka kwa gulu lazamalonda kumalimbikitsidwa momwe zopereka zonse ndi zolipiridwa zimayendetsedwa kudzera munjira zamagetsi. Kukhala mawonekedwe ake akulu komanso omwe amathandizira kumvetsetsa lingaliro ili mgulu lazamalonda.
Komabe, monga momwe zilili zomveka kumvetsetsa, bizinesi iliyonse imakhala ndi kasitomala komwe imayang'aniridwa, ndipo potengera izi titha kupanga magawo angapo omwe angakhale othandiza kumvetsetsa cholinga cha nkhaniyi . Ndiye kuti, malonda azamagetsi malinga ndi mbiri yamalonda, ndi zomwe zimapereka ntchito zosiyanasiyana monga ziwonetsedwa pansipa.
Kufotokozera tanthauzo ili, kuyenera kungoganizira osati mtundu wa ntchitoyi. Ngati sichoncho, kwa omwe malonda a katundu wanu, mautumiki kapena zinthu. Chifukwa chake, mwanjira imeneyi, tili ndi mwayi wofika kumapeto kwa nkhaniyi, yomwe pamapeto pake ndi yomwe ili pachiwopsezo pankhaniyi.
Zotsatira
Makalasi Amabizinesi
Zachidziwikire, ena mwa iwo adzakhala odziwika bwino kwa inu, koma ena mwina simunadziwe mpaka pano. Mulimonsemo, ndi nthawi yoti musiye kukayikira pankhaniyi yomwe imakhudza kwambiri zomwe zimatchedwa malonda kapena malo ogulitsira pa intaneti.
B2B (Bizinesi-ku-Bizinesi): makampani omwe makasitomala awo kumapeto ndi makampani kapena mabungwe ena. Chitsanzo chingakhale malo ogulitsira zomangamanga omwe amayang'ana omanga mkati kapena mapulani.
ZamgululiBizinesi-kwa-Ogula): makampani omwe amagulitsa mwachindunji kwa ogwiritsa ntchito kumapeto kwa malonda kapena ntchito. Ndizofala kwambiri ndipo pali zitsanzo zikwizikwi za malo ogulitsa mafashoni, nsapato, zamagetsi, ndi zina zambiri.
ZamgululiWogulitsa-Ku-Bizinesi): zipata zomwe makasitomala amafalitsa malonda kapena ntchito ndipo makampani amawafunira. Awa ndi malo ogwira ntchito zodziyimira pawokha monga Freelancer, Twago, Nubelo kapena Adtriboo.
ZamgululiWogula-Wogula): kampani yomwe imathandizira kugulitsa kwa zinthu kuchokera kwa ogula ena kupita kwa ena. Chitsanzo chodziwikiratu chingakhale eBay, Wallapop kapena china chilichonse chazogulitsa zachiwiri.
Magawo ena omwe atha kukhala othandiza kwambiri
Mwanjira iliyonse, pali malingaliro ena omwe amalumikizidwa ndi zomwe malonda azamagetsi ndi omwe muyenera kudziwa kuyambira pano. Ngakhale sakudziwika kwenikweni m'gululi ndipo makamaka ndi omwe tikukuwuzani pansipa:
- G2C (Boma kwa Ogula).
- Zamgululi (Wogula-Kwa-Boma).
- B2E (Bizinesi-kwa-Wolemba ntchito).
China chake chomwe chikuwonetsa kuti malonda amagetsi amapitilira patali kuchokera pamalingaliro achikhalidwe. Ndipo izi zingakhudze mukadzipereka nokha ku bizinesi yapaderayi. Chifukwa zikuyenera kukumbukiridwa kuti ndalama zomwe e-commerce imachita zimalumikizidwa kwambiri ndikukula kwa matekinoloje atsopano.
Ubwino wopanga bizinesi kapena sitolo yadijito
Choyambirira, muyenera kuwunika kuti kudzera pamtundu wa bizinesiyi mutha kukhala ndi makasitomala ambiri kuyambira pano. Izi ndichifukwa choti muli ndi mwayi wogula ndi kugulitsa kuchokera kulikonse padziko lapansi.
China chomwe chimatanthauzira lingaliro ili chimalumikizidwa ndi kuchepa kwa maola m'sitolo yanu chifukwa chikhala chotsegulidwa tsiku lonse. Kuti mwanjira imeneyi, kasitomala athe kugula akafuna komanso nthawi yomwe akufuna.
Chimodzi mwazinthu zomwe amathandizira kwambiri ndi mbiri yotsika yamalonda iyi chifukwa muyenera kulingalira kuti bizinesi yamakhalidwe amenewa siyofunika zosowa zakuthupi, zomwe ndizomwe pamapeto pake zimachepetsa mtengo poyerekeza ndi bizinesi yachikhalidwe.
Malire opindulitsa kwambiri ndi phindu lina lowonjezera mu bizinesi yamtunduwu chifukwa mutha kukhala ndi phindu lalikulu kuposa kukhala ndi chikhalidwe. Ndizosadabwitsa kuti zonse zomwe zimachitika kuti mumagulitsa zochulukirapo kuposa momwe amagulitsira.
Zoyipa pakugwiritsa ntchito kwake
Monga ndizomveka mumitundu yonse yamabizinesi pali zingapo zomwe sizingakomere chidwi chanu monga wochita bizinesi m'derali. Mwachitsanzo, omwe tanena pansipa:
Zogulitsazo sizingawonedwe kapena kukhudzidwa ndi makasitomala kapena ogwiritsa ntchito ndipo ndizowononga zomwe zingachepetse ntchito zamabizinesi apaintaneti kuyambira pachiyambi. Pokhapokha mutafotokozera mwatsatanetsatane za malonda ndi pomwe mungathetse vutoli lomwe muli nalo m'sitolo yanu yapaintaneti.
Inde ndizachidziwikire koma kuti mugule ndikugulitsa muyenera chida chopangira. Pakadali pano ambiri amatha kuchita izi koma m'magawo ena, pomwe omvera ndi achikulire kapena ochepera "ukadaulo", ili limatha kukhala vuto. Muyenera kuganiziranso kuyambira pano ngati mukufuna kugwiritsa ntchito njirayi ndi zitsimikiziro zambiri zakuchita bwino.
Bizinesi yakuthupi ikatsegula zitseko zake kwa nthawi yoyamba, imakhala ikudziwonetsera yokha kwa makasitomala omwe amadutsa. Pabizinesi yapaintaneti, kuwonekera kumakhala kovuta kuposa momwe zimaganiziridwa. Mutha kukhala ndi malonda abwino komanso nsanja yabwino, koma ngati simugwira ntchito kuti muwonekere, palibe amene adzaziwone.
Osakayikira kuti kuyambira pano mpikisano pazinthu zapaintaneti zikuwonjezeredwa ndipo ndikofunikira kuti muziyamikira kuyika njira ina yantchito.
Mavuto aluso atha kukupangitsani kusewera pompano. Poterepa, sizingaiwalike kuti e-commerce imafunikira chidziwitso chochepa chomwe si aliyense ali nacho. Ndikofunikira kwambiri kuti musonkhanitse zopereka zomwe zatengera kuphunzira kwambiri zachilengedwe.
Onjezani ku eCommerce chaka chatha
Kuchuluka kwa malonda amagetsi kapena eCommerce ku Spain kudafika pamtengo wokwana ma 2019 miliyoni muma kotala achiwiri a 11.999, ndi 28,6% ochulukirapo kuti mayuro mamiliyoni 9.333 omwe adalowa munthawi yomweyo chaka chatha, malinga ndi zomwe zaposachedwa ndi National Commission of Markets and Competition (CNMC). Poyerekeza ndi kotala yam'mbuyomu, kugulitsa ma e-commerce kudakwera 9,4%, popeza chiwongola dzanja chake pakati pa Januware ndi Marichi chaka chatha chidafika 10.969 miliyoni.
Mwa magawo, mafakitale omwe amapeza ndalama zambiri anali oyendetsa maulendo ndi oyendetsa maulendo, ndi 16% ya zolipiritsa zonse; zoyendetsa ndege, ndi 8,8%; mahotela ndi malo ofanana, okhala ndi 5,8%, ndi zovala, ndi 5,6%. Kumbali yake, kuchuluka kwa zochitika zomwe zidalembedwera kotala yachiwiri ya 2019 kudafika pazogulitsa miliyoni 211,3, zomwe zikuyimira kukwera kwa 32,7% poyerekeza ndi 159,2 miliyoni munthawi yomweyo chaka chatha.
Poterepa, mayendedwe apansi pantchito ndi kutchova juga ndi kubetcha amatsogolera kuwerengetsa ndi malonda, ndi 7,5% ndi 5,9% yathunthu, motsatana. Izi zikutsatiridwa ndi kugulitsa ma rekodi, mabuku, nyuzipepala ndi zolembera ndi 5,8% ndi zochitika zokhudzana ndi mayendedwe ndi 5,1%. Ponena za magawo, masamba a e-commerce ku Spain adapeza 53,4% ya ndalama mu kotala lachiwiri la 2019, pomwe 21,8% idachokera kunja, pomwe 46,6% Zotsalirazo zimagwirizana ndi zomwe zidagulidwa ku Spain kuchokera kumawebusayiti akunja. Malinga ndi kuchuluka kwa zinthu, 42,1% yazogulitsa idalembetsedwa pamawebusayiti aku Spain, pomwe 9,3% adachokera kunja kwa dzikolo, pomwe ena 57,9% adachitika pamawebusayiti akunja.
Wonjezerani pa eCommerce: kupita ku EU ndi United States
Momwemonso, zambiri za CNMC zimaphatikizapo chiyani 95,2% yogula kuchokera ku Spain akunja akupita ku European Union, ndikutsatiridwa ndi United States (2,1%), kukhala zoyendetsa ndege (11,6%), mahotela ndi malo ogona ofanana ndi zovala (7,4% m'malo onsewa) magawo omwe amafunidwa kwambiri. Pankhani yogula ku Spain kuchokera kunja, 64,0% imachokera ku EU. Madera omwe akukhudzana ndi gawo la zokopa alendo (omwe amagulitsa mabungwe oyenda, zoyendetsa ndege, zoyendetsa pamtunda, kubwereka magalimoto ndi mahotela) amawerengera 66,8% yazogula.
Kumbali inayi, ndalama za e-commerce ku Spain zidakwera ndi 22,3% pachaka pachaka pakati pa Epulo ndi Juni, mpaka ma 3.791 miliyoni. Ntchito zokopa alendo ndi 27,8% yazopeza ku Spain, zotsatiridwa ndi Public Administration, misonkho ndi Social Security (6,5%).
Khalani oyamba kuyankha