Kuwongolera njira zatsopano za SEO ndi SEM zamabizinesi apaintaneti

Pa bizinesi iliyonse yapaintaneti ndikofunikira kukhala ndi SEO yabwino ndi kuyika kwa SEM kuti mukhale ndi intaneti. Chifukwa chake, ngakhale zonsezi ndizofunikira pakubwera kuwonekera pa intaneti, pali kusiyana kwakukulu pakati pawo. Chifukwa chake, pomwe SEO (Search Engine Optimization) ndiye njira yoyang'anira konzani malo omwe tsamba lawebusayiti likhale mu injini zosakira, SEM (Kutsatsa Makina Osakira) ndi njira yomwe cholinga chake ndikupeza mayikidwe kudzera Kulipira malonda.

Pachifukwa ichi, pakuwona kufunikira kwake, mabungwe ena apadera pachaka amasanthula momwe SEO ndi SEM zilili. Izi ndizochitika, mwachitsanzo, eStudio34, yomwe yangofalitsa njira Maupangiri amakono a SEO ndi SEM a 2020.

Zochitika za SEO za 2020

La Chowongolera cha SEO cha 2020 ikhazikitsa, mwanjira iyi, ena mwa mphamvu za malangizowa kuyembekezera chaka chamawa. Chifukwa chake, choyambirira, kalozera akuwunikira kufunikira kogwiritsa ntchito deta yolinganizidwa kuti mugwiritse ntchito kusaka kosasunthika, kogwirizana mwachindunji ndi mafunso omwe ogwiritsa ntchito apanga ndi mawu.

Kuphatikiza apo, wowongolera amakhazikitsanso kufunikira kwa pangani zomwe zili mdera lanu kuti mupindule ndi magwiridwe antchito a algorithm yakomweko. Pazifukwa izi, wowongolera akukulimbikitsa kuti mugwiritse ntchito bwino maulalo a injini zakomweko. Momwemonso, bukuli likuwunikiranso kufunikira kotenga deta kuti tidziwe zosowa ndi zokonda za omwe angakhale makasitomala awo, kuyambira kukhazikitsa maphunziro a semantic.

Mofananamo, wowongolera amalangizanso kugwiritsa ntchito chida chogwiritsa ntchito kuchuluka kwazambiri. Chifukwa chake, bukuli limalimbikitsa kugwiritsa ntchito Jupyter: chida chomwe chimaloleza sintha njira zambiri yolumikizidwa ndi kasamalidwe ka data.

Mofananamo, Zochitika zina zomwe zili mu bukhuli ndizokhudzana ndi kukonza kulumikizana ndi makasitomala mukamagula ndi kugwiritsa ntchito chidziwitso chofunikira popanga zisankho.

Zochitika za SEM za 2020

Mu Chitsogozo cha SEM cha 2020 pali zokambirana, pakati pazinthu zina, za Kuphunzira Makina, zomwe zimathandiza kuti pakhale kukhazikitsidwa ndi kugwiritsira ntchito makampeni otsatsa 100%. Momwemonso, chiwongolero cha SEM chimaphatikizaponso zina mwazinthu zazikulu za Google Ads za 2020. Chifukwa chake, malinga ndi chitsogozo chokha, kusintha kumeneku kumangokhala pazachipangizo chachikulu komanso munjira zatsopano zopangira.

Momwemonso, wowongolera akuphatikizanso zatsopano m'munda wa SEM poyerekeza ndi momwe zinthu ziliri ndi ntchito zanzeru. Momwemonso, zikuwonetsanso kuwonekera kwamitundu yatsopano yamakampeni monga kutsatsa kwa gallery, makampeni a Discovery ndi zowonjezera ndi mafomu otsogola. Mitundu yonse yatsopano yomwe idzawonjezera kuthekera kofikira ndi kuyeserera kwamakampeni otsatsa malonda opangidwa ndi mabizinesi osiyanasiyana kudzera pa intaneti.


Zomwe zili m'nkhaniyi zikutsatira mfundo zathu za malamulo okonzekera. Kuti mufotokoze cholakwika dinani Apa.

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  1. Wotsogolera pazosankhazi: Miguel Ángel Gatón
  2. Cholinga cha deta: Control SPAM, kasamalidwe ka ndemanga.
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  4. Kulumikizana kwa zomwe zafotokozedwazo: Zomwezo siziziwululidwa kwa anthu ena kupatula pakukakamizidwa mwalamulo.
  5. Zosunga: Zosungidwa ndi Occentus Networks (EU)
  6. Ufulu: Nthawi iliyonse mutha kuchepetsa, kuchira ndikuchotsa zidziwitso zanu.