Momwe makanema azama TV ndi e-commerce zikuchulukirachulukira m'miyoyo yathu, mwayi woti azitha kulumikizana ndikulimbikitsana ndiwosawerengeka, poganizira kuti munthu wamba amakhala pafupifupi ola limodzi ndi mphindi 40 akusakatula malo onse ochezera. Masiku, ndi chiwerengero cha ogulitsa pa intaneti ku US chidzafika 217 miliyoni chaka chino.
M'masiku akale, kupezeka kwa bizinesi kumatanthauzidwa ndi zotsatsa nyuzipepala komanso malo ogulitsira. Tsopano, mu m'badwo wa digito, kutchuka kwamabizinesi kumakhala ndikufera udindo wawo pazanema. Pakadali pano, malo ochezera a pa Intaneti amagwiritsidwa ntchito ndi malonda ngati njira yotsatsira, kuwonjezera kupezeka kwawo pa intaneti, komanso kupereka makasitomala apamwamba kwambiri.
Chaka chino, palibe kukayika kuti pamapeto pake titha kuyembekeza kuti izi zipitilira, zatsopano zikayamba. Tiyeni tiwone gawo lomwe likukula pazama media pa e-commerce.
Zotsatira
Ndimasinthidwe osakwanira omwe angalembedwe pa Facebook (zaka, madera, zokonda ndi zina zambiri) komanso tsatanetsatane womwe Facebook imatha kufotokozera zotsatira zake, sichinthu chophweka kuti malonda apitilize kugwiritsa ntchito Facebook ndi zina zachitukuko zotsatsa. Ndiwopambana pa Facebook, yomwe idakweza zoposa $ 7 biliyoni kutsatsa mu 2016.
Makampani opambana kwambiri mu 2017 adzakhala omwe angathe kukulitsa kufikira kwawo ndikugwira bwino ntchito zotsatsa zolipira pazanema. A William Harris, mlangizi wa zamalonda pa intaneti a elumynt.com, akuti: "Ndikuwona kuti malonda a e-commerce akuwononga ndalama zambiri kutsatsa kolipira anthu, ndipo ndikuganiza kuti izi zipitilira mu 2017 ... sikokwanira kungolipira Zotsatsa pa Google Shopping. Muyenera kupeza omvera abwino pa Zotsatsa za Facebook, Kutsatsa kwa Instagram ndi zochulukirapo, pa Pinterest ndi maakaunti ena olipira. Zikukhala zosavuta kukhazikitsa izi ndikutsata zotsatsa, zomwe zikutanthauza kuti mitundu yambiri iyamba kutero. "
Mauthenga achinsinsi
M'zaka zaposachedwa, akatswiri awona zochitika zosangalatsa komanso zosayembekezereka. Pomwe kugwiritsidwa ntchito kwa malo ochezera a pa Intaneti monga Facebook ndi Twitter kukuyamba kuchepa, kutumizirana mameseji achinsinsi kukukulira kutchuka. WhatsApp, Snapchat, ndi Facebook Messenger ndi zilombo zamapulogalamu okhala ndi ziwonetsero zazikulu kwambiri zomwe zikupezeka mabiliyoni.
Zokhudzana: Zina mwa Zida 10 Zapamwamba Zapulatifomu Yopangira Ma Chatbots Abizinesi Anu
Komwe anthu amapita, bizinesi iyenera kutsatira, ndipo malonda amalowetsa mauthenga achinsinsi kudzera pazokambirana. Ma Chatbots, ma AI omwe amatha kutsanzira zokambirana zenizeni, amatha kuyankha mafunso okhudza zogulitsa, kupereka malingaliro ndikuwongolera madandaulo amakasitomala.
Ogulitsa akuyandikira pang'ono pang'ono ndi lingalirolo. Malinga ndi Venturebeat.com, 49,4% yamakasitomala amakonda kulumikizana ndi bizinesi kudzera mumauthenga a 24/7 kuposa pafoni. Makampani amatha kuwona patali akayamba kuyang'ana ntchito zamakalata ngati njira yowonjezera yofikira makasitomala.
Kuphatikiza apo, mautumiki ambiri otumizirana mameseji tsopano akupereka ndalama. Kutsegula WeChat, kucheza ndi woimira mtundu waukatswiri, ndikugula chinthu osatseka pulogalamuyi ngakhale kamodzi kokha kuli kotheka mu 2017.
Kugula kwamapulogalamu
Zikavuta kwambiri kugula kapena kupeza china chake, ndizochepa kuti tisamukire. Izi zikufotokozera chifukwa chake masamba a e-commerce omwe amatenga nthawi yayitali kulipira amakhala ndi mitengo yambiri, ndipo malo ogulitsira pa intaneti okhala ndi ma clunky interfaces amagulitsa zochepa. Munthu akhoza kale kugula zinthu kudzera pa Instagram, Pinterest ndi Twitter. Apple Pay ikakumana ndi anthu ambiri kutengera kulandiridwa, ndizowopsa kuganiza kuti kugula kosavuta kungakhale kosavuta bwanji - ngati muwona china chake chomwe mumakonda pazanema, kugunda kamodzi chidzaperekedwa pakhomo panu. Makampani ayenera kuyamba kuwunika momwe angagulitsire malonda awo kudzera pazanema, kuphatikiza kutsatsa kwamphamvu ndi njira yosavuta yogulira.
Zolinga zamankhwala zachokera kutali kuchokera kuti zimangolumikiza anthu kuti azitha kutenga nawo mbali pazochita zonse. Anthu adasamukira pa intaneti, ndipo amakhala ochezeka kwambiri. Ndipo ma brand awona kusintha, zowonadi. M'mbuyomu, kupezeka kwa bizinesi kumatanthauziridwa ndi malo ogulitsa ndi zotsatsa munyuzipepala. Koma mu m'badwo wa digito, mbiri yamabizinesi imakhala ndikufera udindo wawo pazanema.
Zolinga zamankhwala zimatha kuwongolera ogula kuzinthu zatsopano kapena zabwino. Osati zokhazo, malo ochezera a pa Intaneti amathandizira kukhala pagulu ndikuphatikizira anthu m'njira yogula. Chowonadi ndichakuti anthu ambiri amatembenukira kuma social media kuti awathandize kupanga chisankho chogula ndikuti pafupifupi 75% ya anthu adagula kena kake chifukwa adaziwona pa media media. M'magulu a e-commerce pali mwayi waukulu kwa eni mabizinesi, pokhapokha ngati njirayo yakhazikitsidwa bwino. Ma media media adasewera ndipo azitenga gawo lofunikira pakusintha kwa zinthu zapaintaneti. Kugwiritsa ntchito magwiridwe antchito azama TV mu e-commerce
Sindikizani ku nkhokwe ya tsiku ndi tsiku
Kuti muyambe ndikukula pagulu lanu, muyenera kutumiza zomwe zili zosangalatsa komanso zosangalatsa. Phunzirani pafupipafupi momwe mumatumizira, momwe omvera anu amachitira ndi mitundu yosiyanasiyana yazolemba, ndi nthawi yanji yabwino kwambiri yolemba, ndi zina zambiri.
Lankhulani mwachidule
Anthu amakhala ndi nthawi yocheperako, chifukwa chodzaza zambiri si njira yabwino yokopa makasitomala. Apatseni chidziwitso chachidule komanso chofunikira chokha cha malonda omwe angawasangalatse. Kugwiritsa ntchito mwachangu komanso kosavuta ndichopambana. Komanso, onjezani zowoneka bwino. Positi yomwe ili ndi chithunzi kapena kanema ipanga zokonda za 50% kuposa imodzi popanda izo.
Khazikitsani zolinga zanu
Ganizirani zomwe mukufuna kukwaniritsa pogwiritsa ntchito media. Kuzindikira dzina? Kulimbikitsa kuchuluka kwa tsamba lanu? Kuonjezera malonda? Zonsezi pamodzi? Pangani zolinga zanu kuti ziwerengedwe, kuti muthe kutsata momwe ntchito ikuyendera ndikuyesa momwe zinthu zikuyendera pa bizinesi yanu. Tsatirani kuchuluka kwamagwiritsidwe azama media patsamba lanu, kuchuluka kwa zomwe amakonda, magawo, ndemanga, ndi zina zambiri.
Mumapezeka m'malo ochezera a pa Intaneti, koma palibe chilichonse ... Yesetsani kugwiritsa ntchito zinthu zonse zomwe mawebusayiti osiyanasiyana amabweretsa. Gwiritsani ntchito ma hashtag, gwiritsani ntchito batani lolembera pa Facebook, pangani mpikisano pa Facebook, onjezani zikhomo za Pinterest ndi zina zotero. E-commerce yamagulu amatanthauza kutsatira motsatira zochitika zonse. Pali zambiri zomwe zingakuthandizeni kuti bizinesi yanu iwoneke.
Gwiritsani Ndemanga
Anthu ali ndi mwayi wogula malonda ngati winawake adawagwiritsa ntchito ndikuziyesa. Funsani makasitomala kuti asiye malingaliro awo pazogulitsazo ndikuwonetsa patsamba lanu la Facebook, mwachitsanzo. Ndemangazi zipangitsa kuti anthu azikhala patsamba lanu ndikuwonjezera malonda.
Zolemba za ogwiritsa ntchito
Zinthu zopangidwa ndi ogwiritsa ntchito ndizokakamiza chifukwa zimapatsa makasitomala omwe angakhale makasitomala umboni wazomwe akufuna. Pazogulitsa zamalonda, zopangidwa ndi ogwiritsa ntchito ndi mgodi wagolide. Anthu amakonda kuwona zomwe anthu ena adalenga, amadzizindikira okha. Funsani makasitomala anu kuti apereke ndemanga, zithunzi, makanema ndikuzilemba kuti ziyambitse zokambiranazo.
Dziwani makasitomala anu
Ngati simukudziwa makasitomala anu, simungathe kufalitsa zomwe zimakonda ndikuwakopa. Athandizeni kudziwa mafunso ena, mafunso kapena malo ochezera a pa Intaneti kuti muthe kugwiritsa ntchito njira yoyenera moyenera. Mauthenga anu akuyenera kuthana ndi zosowa zanu - pezani zomwe ali.
Osangoyesa kugulitsa
Komabe, cholinga chachikulu chogwiritsa ntchito malo ochezera sikukugula. Anthu amagwiritsa ntchito malo ochezera a pa Intaneti chifukwa chongofuna kudziwa komanso kucheza nawo. Chifukwa chake lemekezani. Osangogwira ntchito kokha mukamafuna kugulitsa kena kake. Anthu atseka ndipo sangapitilize ngati mutero.
Ngakhale malo ochezera a pa Intaneti ndi malo oti azigawana nawo zinthu pagulu, akukhala achinsinsi kwambiri. Ogwiritsa ntchito ambiri amakonda kutumizirana mameseji achinsinsi kapena kulumikizana pagulu potulutsa pawailesi yakanema. Ogulitsa akuyenera kuwonetsetsa kuti kulumikizana ndi omwe akufuna kukhala makasitomala ndikosangalatsa komanso kosangalatsa. Kulumikiza munthawi yeniyeni ndi omvera ndichinthu chachikulu chifukwa anthu amadana ndi masiku odikirira kuti ayankhe imelo. Kaya muli ndi antchito mumacheza kapena mukugwiritsa ntchito bot chat ya moyo, zotsatira zake zidzakhala kasitomala wokhutira komanso mwayi wosintha. M'magulu azachuma pa intaneti, kulumikizana bwino ndikofunikira.
Kugula Kwa-App
Masiku ano, e-commerce ikufalikira kwambiri pazanema, chifukwa anthu ambiri amakhala nthawi kumeneko. Kugula kudzera pazogwiritsa ntchito mafoni ndikofala, ndipo izi zipitilira kukula mu 2017. Malo ena ochezera a pa Intaneti (Facebook, Instagram, Pinterest, Twitter) adagwiritsa ntchito mwayi wogula zinthu mwachindunji kudzera pama foni awo. Ndipo anthu amagwiritsa ntchito mwayiwu chifukwa amakhulupirira mawebusayiti awo, nthawi zonse amabwerera kwa iwo ndi chiyembekezo chopeza zomwe zingagulidwe.
Kutsatsa kolipira
Ogulitsa ochulukirachulukira akuzindikira kufunikira ndi kufunikira kogwiritsa ntchito njira zapa media mu e-commerce, ndichifukwa chake msika wakhala wopikisana kwambiri. Kupeza zotsatira zachilengedwe ndizovuta kwambiri chifukwa anthu nthawi zonse amangowona mauthenga kuchokera kwa anzawo, osati ochokera kumabizinesi kapena mabizinesi. Pakapita kanthawi, mumaphunzira kuti muyenera kuyika malonda, ndikulipira kuti muwonetse bizinesiyo. Popeza makampani ochulukirachulukira adayamba kugwiritsa ntchito zotsatsa zolipira, mitengo yotsatsa idayambanso kukwera pang'onopang'ono.
Kanema wapamoyo
Tidakambirana kale zakufunika kwamavidiyo azogulitsa mu e-commerce. Pazogulitsa zamalonda, ndiyo njira yabwino kwambiri yoonekera, zowonadi. Kanemayo amakopa chidwi chanu mukamayang'ana, zomwe zimakusangalatsani. Koma, kuyambira chaka chatha, malo ena ochezera a pa Intaneti adayambitsa makanema amoyo. Ndi gawo ili, mutha kuwulutsa pompopompo kwa maola 4. Izi zitha kulimbikitsa kuzindikira kwa anthu ndikupanga gulu mwachangu komanso moyenera. Itha kugwiritsidwa ntchito munjira zambiri zosangalatsa komanso zopanga - mu Q&A yamoyo, chiwonetsero cha zinthu, kapena kuwonetserako zowonekera. Chifukwa cha maubwino awa, ogulitsa ambiri akuigwiritsa ntchito kapena akukonzekera kuigwiritsa ntchito chaka chino.
Zoonadi zenizeni
Udindo womwe zenizeni komanso zowonjezereka zidzachita mu e-commerce ndizazikulu. Zoonadi zenizeni zimapereka mwayi wokumbukira kugula, ndichifukwa chake zimakwaniritsa malonda ambiri. Makampani amafulumira kuzindikira izi.
Maganizo omaliza
Zolinga zamagulu zitha kukhala zosintha zazikulu pamasewera. Kuti mugwiritse ntchito zabwino zonse zomwe makanema amakupatsani, choyamba fufuzani ndikupanga njira zabwino zapa media. Ndipo zowonadi, kuyika makasitomala pakati pake. Pangani ubale, pangani chidaliro komanso ubale wosatha. Choyamba, sungani ndalama m'mabond, kenako yesetsani kugulitsa zinthu. Tsatirani zochitika, phunzirani malo ochezera a pa Intaneti komanso nkhani zomwe amapereka. Zambiri zitha kukhala kusintha kwabizinesi yanu, chifukwa chake yesani kuti musaphonye kalikonse. Zamalonda apaintaneti zimafuna kugwira ntchito molimbika, kumbukirani izi.
Zikhala zosangalatsa kuwona momwe zikhalidwe zonse zatchulidwazi zidzasinthire mtsogolo munjira zanema mu zamalonda.
Kodi mumagwiritsa ntchito bwanji media media kuti mukope omvera atsopano komanso apano pakampani yanu ya ecommerce? Kodi mukufuna kutsatira izi? Khalani omasuka kugawana zomwe mwakumana nazo, malingaliro, ndi mafunso.
Tumizani Tsiku Lililonse- Pazakhazikitso ndikukula kwa gulu lanu, muyenera kutumiza zolemba pafupipafupi kuti mukope makasitomala anu. Fotokozani zazifupi, zolondola komanso zogwirizana ndi malonda anu kuti awasangalatse. Kafukufuku wamachitidwe, momwe omvera amvera pamitundu yosiyanasiyana, ndi nthawi yanji yabwino kutumiza, ndi zina zambiri. ndikofunikira. Zithunzi zomwe zili ndi chithunzichi kapena kanema zimapanga zokonda za 50% kuposa imodzi popanda izo.
Khazikitsani zolinga zanu - Khalani olondola pakukonzekera zomwe mukufuna kukwaniritsa (zikhale kuwonjezeka kwa malonda, kuzindikira dzina, kukulitsa kuchuluka kwa anthu obwera kutsamba lanu kapena pa tandem) pogwiritsa ntchito njira zapa media. Pangani zolinga zanu kuti zitheke, kuti mutha kuwunika momwe magwiridwe antchito amafananira pa bizinesi yanu ya e-commerce.
Kuchita Makasitomala - Dziwani makasitomala anu kudzera m'mafukufuku, zoulutsira mawu, kapena mafunso kuti muthe kugwiritsa ntchito njira zanu m'njira yoyenera.
Social Media ndi SEO- Social media ndi SEO zimayendera limodzi. Kukhala ndi malo ochezera pa TV kumawonjezera kuchuluka kwa SEO patsamba lanu.
Zodzudzula ndizofunikira: alendo amakopeka kwambiri ndipo amatha kukhulupirira chinthu ngati wina amene adamugwiritsa ntchito adachiyesa. Funsani makasitomala kuti asiye malingaliro awo pazogulitsa ndi ntchito ndikuziwonetsa patsamba lanu. Ndemangazi ziziyendetsa pagulu lanu patsamba lanu motero zidzakulitsa malonda.
E-commerce ndi media media ndizophatikiza bwino. Ndizosintha masewera m'mabizinesi onse. Popanga njira zapa media media kukhala cholinga chachikulu cholumikizirana, makampani amatha kulunjika kwa anthu ambiri, potero amawasandutsa makasitomala.
Zikakhala zovuta kwambiri kugula kapena kupeza china chake, ndizochepa kuti tisamukire. Izi zikufotokozera chifukwa chake masamba a e-commerce omwe amatenga nthawi yayitali kulipira amakhala ndi mitengo yambiri, ndipo malo ogulitsira pa intaneti okhala ndi ma clunky interfaces amagulitsa zochepa. Munthu akhoza kale kugula zinthu kudzera pa Instagram, Pinterest ndi Twitter. Apple Pay ikakumana ndikukula kwa ana ambiri, zimakhala zowopsa kuganiza kuti kugula kosavuta kungakhale kosavuta bwanji. Koma mu m'badwo wa digito, mbiri yamabizinesi imakhala ndikufera udindo wawo pazanema. Pangani zolinga zanu kuti zitheke kuyerekezera, kuti mutha kuwunika momwe magwiridwe antchito azama TV azogwirira ntchito yanu.
Khalani oyamba kuyankha