Facebook ndikufunika kwake kwa ogulitsa: Malangizo ochokera kwa a Julien Meraud, Director Marketing a Rakuten.es

Kusintha kwa Facebook kuyambira pamenepo Mark Zuckerberg chilengedwe chakhala chodabwitsa. Malo ochezera ofunika kwambiri pakadali pano achoka pakukhala malo ochezera a ku yunivesite osangokhala njira yolumikizirana ndi abwenzi, abale, anzawo komanso kulumikizana ndi anzawo, koma Facebook, palokha ndi njira yabwino eCommerce.

Pogwirizana ndi tsiku lokumbukira zaka khumi zakukhazikitsidwa kwa Facebook, Julien Meraud, Wotsogolera Wotsatsa pa nsanja ya e-commerce Rakuten.com, mfundo zazikulu Malangizo 3 kwa ogulitsa atha kugwiritsa ntchito bwino malo ochezera a Facebook ndikufotokozera komwe eCommerce ingapite mtsogolo:

Momwe Ogulitsa Amathandizira Kugwiritsa Ntchito Facebook

# 1 - Onetsani kufunikira kachitetezo

Julien Meraud amapereka phindu lapadera kwa amakonda a ogula, ndikulangiza kuti, «Chotsatira ndikuti amutenge nawo gawo pazomwe mumamuwonetsa komanso kumuwonetsa kufunikira kokhala mu 'kilabu' yanu. Ngati mafani amachita nanu pafupipafupi izi zimapangitsa kuti dzina lanu likhale lodziwika bwino pazakudya zawo ndikupititsa patsogolo kwa anzawo omwe ali nawo pa netiweki.

Mwanjira imeneyi, woyang'anira wotsatsa wa Rakuten.es akuwonetsa kuti zolimbikitsira zigwiritsidwe ntchito kulimbikitsa ogula kuti azicheza. Zolimbikitsazi, zomwe zitha kuperekedwa kwaulere, kuchotsera kapena mpikisano "Amapereka chiwonetsero chodziwikiratu kuti achitepo kanthu, chifukwa anthu ammagulu anu azikhala omasuka kugula patsamba lanu."

#2 - Chitani dera lanu ngati anzanu

Meraud amalangiza kuti musagwiritse ntchito kalembedwe kogulitsa, ndikupangira kuchitira anthu ammudzi ngati anzawo. Mwanjira imeneyi, upangiri wake ndiwomveka.

• Kuposa njira yogulitsira, ganizirani za Facebook ngati malo oti muwonetse umunthu wanu.
• Gawani zolemba zoyenera komanso zosangalatsa kuti musunge mafani ndikulimbitsa kukhulupirika.
• Pachikani zolemba zowoneka komanso zosangalatsa, zithunzi zoseketsa ndi makanema ali ndi mwayi wabwino wogawana nawo netiweki yayikulu kuposa zomwe zimangogulitsidwa.
• Onetsetsani kuti zonse zomwe muli nazo ndizoyenera kugawana, ndipo ngati sizitero, musatumize.

#3 -Lonjezerani makasitomala abwino kupitilira sitolo yanu

Meraud amamvetsetsa izi "Mphamvu ndi kufikira kwa gulu la Facebook kumatanthauza kuti zopereka zanu kwa makasitomala ziyenera kukhala zogwirizana." Ndicho chifukwa chake "Ndikofunikira kuwunika madandaulo ochokera mdera lanu nthawi zonse ndikuwongolera makasitomala aliwonse osakhutira mwachangu komanso moyenera". Pachifukwa ichi, ikulimbikitsa kuyankha makasitomala ndi uthenga wachinsinsi ngati kuli kotheka, kupewa zochitika pagulu.

Zoneneratu zaka 10 zikubwerazi

Julien Meraud akuneneratu kuti "zopangidwa zomwe zimapindula kwambiri ndi Facebook m'zaka 10 zikubwerazi zidzawona dera lawo mwatsatanetsatane."

Mwanjira imeneyi, Rakuten.es yatsimikizira kuti kuyendera makasitomala a Facebook ndikofunika 40% kuposa kuchezera webusayiti.

Ogula ndi ofunika kwambiri 40% aka "ikonda ", koma ndi mwayi wodziwa zambiri ogulitsa adzatha kumvetsetsa momwe ndi chifukwa chomwe ogula adayamba kucheza nawo pa Facebook, chifukwa chake zomwe zimawapangitsa kuti azigwira nawo ntchito.

Pogwiritsa ntchito ogwiritsa ntchito oposa 1,2 biliyoni pamwezi omwe Facebook ili nawo, malo ochezera a pa Intaneti awonetsa kuti ali ndi kuthekera kogwirizanitsa ogulitsa ndi akulu ndi makasitomala padziko lonse lapansi ndikumanga makasitomala okhulupilika.

Kaya adagula, werengani za mtundu wanu pa intaneti, kapena amangokonda zomwe mukugulitsa, kudziwa zomwe zidawakopa mdera lanu kukupatsani mphamvu kuti muwapatse zinthu zoyenera pamsika. Mphindi yoyenera.

Mwanjira imeneyi, Meraud akutsimikizira izi "Si masewera a manambala, koma achitetezo".

Ingoganizirani kuti mutha kugawana nawo gulu lanu la Facebook kudzera mu mphotho zapadera za Facebook zomwe mwapeza chifukwa cha machitidwe omwe amapanga ndi mtundu wanu. Kupereka kuchotsera ndi zotsatsa zapadera kuti mutenge nawo mbali patsamba lanu la Facebook zitha kupanga mapulogalamu opindulitsa kwa ogulitsa. Si chida chotsatsira chabe.

Zambiri - A Mark Zuckerberg ndi a Jan Koum adzakhala pa Mobile World Congress 2014