Zambiri, ukadaulo wofunikira mu ecommerce

Ukadaulo waukulu wa data

E-commerce ndiyotchuka kwambiri mwakuti zapangitsa kuti chitukuko cha umisiri watsopano monga BIG DATA zomwe zimapangitsa kuti zinthu zambiri zizikhala zosavuta.

Zifukwa zomwe zimayendetsa makasitomala kuti kugula pa Intaneti Ndizosavuta, 91% yaogula pa intaneti amaganiza kuti mtengo wogulitsa bwino ndipo palibe zodabwitsa ndizofunikira kuti mugule bwino pa intaneti.

Kumbali ina ya ndalama, tili nayo njira yobwererera kuti m'masamba ambiri ndi ovuta ndipo imatenga nthawi yayitali komanso yotopetsa, yomwe mosiyana ndi malonda wamba mutha kubwerera pomwepo.

El Gawo la ECommerce kapena malonda apakompyuta amakula nthawi zonse. Kusintha kwa misika yapadziko lonse lapansi kukuyenda bwino kwambiri ndipo m'magulu onse amabizinesi kuwonjezeka kwakanthawi kwa kuchuluka kwa malonda mu e-commerce poyerekeza ndi malonda wamba angawoneke.

Zotsalira zamakampani ena ndizodziwika bwino, aliyense amene alibe zawo nsanja ya pa Intaneti, ikuloleza kugulitsa masauzande ambiri patsiku, popeza ndi intaneti kupeza zinthu zogulitsa kuchokera kulikonse padziko lapansi ndichowona.

Kodi zomwe zikuchitika pakali pano pa e-Commerce ndi ziti?

ECommerce ikuyimira 11% yazogula zonse ku Spain zopangidwa, mafashoni akupitilizabe gawo lomwe limalembetsa ndalama zambiri ndikuyimira 48% yazogulidwa pa intaneti.

El Kukula kwa ecommerce sichingayimitsidwe chimodzimodzi, imaphwanya mbiri yake yogulitsa chaka chilichonse madeti ngati Black Friday, Cyber ​​Monday, kugula Khrisimasi ndi malonda omwe akuyembekezeredwa mu Januware ndi February. Madeti awa mosakayikira ndi nyengo yayikulu yogulitsa zamagetsi komanso zovuta ku gawo lotumiza ndi kugulitsa zinthu mdziko lathu.

La Zochitika pa ECommerce, zitha kuwonedwa patsamba lachiwiri la eShopper Barometer', Kafukufuku wambiri wochitidwa ndi DPDgroup ndi cholinga chodziwa zofunikira, mawonekedwe ndi zoyambitsa zazikulu za ogulitsa pa intaneti. Zotsatira za lipotili zimatipatsa mawonekedwe ambiri okhudzana ndi zochitika zamakono zamalonda mu e-commerce.

Ndiye tikudziwa chiyani za ogula?

Zamalonda zazikulu zamalonda

Izi zilipo Tres mitundu yosiyanasiyana ya ogulitsa pa intaneti mdziko lathu:

  1. Ogula akulu, omwe amakhala ndi maphukusi 5,3 avareji pamwezi ndipo kugula kwawo kumaimira 87% yazogulidwa zonse pa intaneti zomwe zidapangidwa mchaka.
  2. Avereji ya ogula, omwe amalandira avareji yamaphukusi 2,7 pamwezi ndipo amaimira 11% yazogulitsa zonse pa intaneti pachaka.
  3. Ogula ang'onoang'ono, ndi maphukusi a 1,3 kapena ochepera pamwezi amaimira 2% yazomwe zimawonongedwa pa ECommerce pachaka.

Ndani amagula zambiri?

Poganizira zomwe zatchulidwazi ponena kuti ECommerce ikuyimira kale 11% yazogulidwa zonse ku Spain, mafashoni akupitilizabe kukhala gawo lomwe limalemba zomwe zachitika kwambiri ndikuyimira 48% ya zogula pa intaneti zopangidwa ku Spain.

Zogula zambiri zimagwera zaka zikwizikwi, popeza kuposa 57% amavomereza kuti amagula zinthu zamtunduwu kudzera pa netiweki.

Zotsatira zotsatirazi za kusanja malonda Atanganidwa ndi magawo azamalonda omwe amapanga zokongola ndi ukadaulo wokhala ndi 38% ndi 36% motsatana, pazonse za kugula pa intaneti ku Spain. Ripotilo likuwunikira zakubwera kwa kugula kwatsopano kwa zakumwa ndi zakumwa pa intaneti m'malo 10 oyamba, omwe ku Spain ndi 18% ya malonda onse. Kuphatikiza pa izi, 14% aku Spain omwe amagula pa intaneti, amavomereza kuti kamodzi pamwezi amagula chakudya pa intaneti.

Kudziwa malingaliro a ogula pa intaneti ndi a Chofunikira kuti muchite bwino ngati mukufuna kulowa mu ECommercndipo. Tonsefe timavomereza kuti kugula kosavuta komanso kotetezeka kudzakhala ndi phindu pakukhazikika kwamabizinesi ambiri opezeka pa intaneti popeza kasitomala wokhutira azabwereza zomwe adakumana nazo ndikuwalimbikitsa kwa abwenzi ndi abale. Izi zikuwonetsedwa ndi kafukufuku womwewo, womwe ukuwonetsa kuti 85% yaogula amaganiza kuti kugula kwawo pa intaneti kunali kosavuta ndipo 75% ya onse anali okhutira kwambiri ndi zomwe akumana nazo.

Big Data ndi chiyani?

Tekinoloje yayikulu ya ecommerce

Big Data Mwachidule, kuyang'anira ndikusanthula zambiri zazidziwitso kapena zambiri, zomwe sizingachiritsidwe mwachizolowezi, ndi machitidwe wamba, popeza zimaposa kuthekera kwa mapulogalamu wamba ndipo amapyola malire omwe awa ali nawo pokonzekera masinthidwe amachitidwe.

Lingaliro Zimaphatikizapo chitukuko chaumisiri m'magawo osiyanasiyana Como zomangamanga, ukadaulo ndi ntchito zomwe zapangidwa mwapadera kuti zithetse kusanja kwazinthu zambiri, zosasanjika kapena zosanjidwa zomwe zitha kukhala mauthenga pamawebusayiti, mafayilo amawu, zithunzi zadijito, ma fomu, maimelo, ma foni am'manja, masensa, zambiri za kafukufuku. Madeti awa amatha kuchokera kuma sensa osiyanasiyana, makamera, makina ojambulira azachipatala, kapena kujambula.

Cholinga chachikulu cha Machitidwe a Big Data, monga ya machitidwe wamba, ndikutembenuza deta yovuta yomwe ikupezeka mosavuta ndi zowoneka zomwe zimathandizira kupanga zisankho munthawi yeniyeni.

Makampani lero, iwo amagwiritsa ntchito Big Data kuti amvetsetse mbiri, zosowa ndi mawonekedwe a makasitomala awo ndi anthu, zokhudzana ndi malonda kapena ntchito zomwe amagulitsa. Izi zasinthiranso momwe kasitomala amapatsidwa kufunika chifukwa zimalola njira zosinthira momwe kampani imalumikizirana ndi makasitomala ake komanso momwe amaperekera zofunikira.

Kuphatikiza lingaliro la Big Data ndimitundu yayikulu yazambiri sizinthu zamakono. Makampani ambiri ambiri akhala akuyang'anira kale zambiri zazikulu, koma adakakamizidwa kugwiritsa ntchito matekinoloje ena monga DataWarehouses ndi zida zamphamvu zowunikira zomwe zingawathandize kuti azisamalira mokwanira mabuku akuluwa, asanafike pulogalamu yatsopano ya Hadoop. Kusintha kwaukadaulo kwatanthauza kuti kuchuluka kwa zidziwitso zogwiritsidwa ntchito ndi izi zawonjezeka kwambiri.

Mizati 5 ya Big Data

'Vs' atatu a Big Data ndizofunikira kwambiri kuti muzindikire, izi ndi izi: Voliyumu, Zosiyanasiyana y Kuthamanga. Koma ndi chidziwitso chomwe makampani omwe akuchita upainiya m'gawo lino la kasamalidwe kazambiri, tanthauzo loyambirira lakulitsidwa, ndikuwonjezeranso mawonekedwe atsopano monga Zowona y Mtengo wamtundu.

Zambiri ku Spain

Imatchedwa Big Data ma volumes akapitilira kuthekera ndi zolephera za mapulogalamu wamba, kaya ndi Windows, Mac kapena Linux, kuti isinthidwe popanda mavuto.

Lingaliro la kuchuluka likusintha mosalekeza chifukwa cha kupita patsogolo kwamakono kotereku, komwe kumalola kusinthidwa kwa kuchuluka kwazidziwitso zambiri. Kufotokozera nthawiyo pang'ono, zambiri zazikuluzikulu ndi mazana kapena masauzande a Terabytes kapena Petabytes, kuchuluka kwakukulu kuposa wamba masauzande a ma Gigabyte kuti kompyuta imagwiritsidwa ntchito pokonza. Lingaliro la voliyumu limasinthanso kwambiri, popeza tsiku lililonse timaganizira kuchuluka kwa zosinthidwa zochepa.

Zambiri zomwe Nyumba yosungira zinthu akhoza kukonza, ndizolemba zomwe zidadutsa zosefera zambiri pakuwongolera kwapamwamba kwambiri, kuti athe kutsimikizira kuti zomwe amalemba zimakhala ndi kulondola komanso kulondola kale.

Tikatchula Big Data yomwe tikukambirana uthenga womwe ungakhale wopangidwa mwanjira ina kapena wopanda mtundu uliwonse wamapangidwe. Kusintha kwa chidziwitsochi chosafunikira kumafuna ukadaulo wina ndipo kumalola wogwiritsa ntchito kupanga zisankho molingana ndi chidziwitso chosamveka. Zambiri mwanjira izi ndizogwirizana chithandizo chazovuta zamachitidwe apamwamba zomwe sizinapangidwe 100%.

Ponena za lingaliro la zosiyanasiyana, limatanthawuza mitundu ya deta yomwe dongosolo limalandira, awa ndi 3:

  1. Kapangidwe
  2. Theka losanjikiza
  3. Zosakhazikika

Pomaliza, lingaliro la kuthamanga mwachiwonekere amatanthauza liwiro lomwe mabuku ambiri amalandiridwa, kusinthidwa ndikupatsidwa chisankho. Ndizosatheka kuti machitidwe ambiri wamba azisanthula mwachangu zambiri, koma ndikofunikira kuti muphatikize Lingaliro lakukonza zenizeni pompopompo pazinthu zodziwira zachinyengo kapena zopititsa patsogolo zogwirizana ndi makonda anu, zomwe zimaperekedwa kwa makasitomala masiku ano, poganizira zinthu zomwe mumakonda, ndi zinthu zina zomwe zimasankha zinthu zotsatsa zomwe zingakusangalatseni.

Chowonadi, kumaliza ndi, chidaliro cha zomwe zakonzedwa, kutulutsa deta yabwino, kukonza kuwonekera kwa zina, monga nthawi, chuma pakati pa ena, zomwe zingathandize kupanga zisankho bwino.

Pomaliza, awonjezeredwa kufunika, kufunikira kwazidziwitso zofunikira kubizinesi, kudziwa kuti ndi deta yanji yosanthula, kuwongolera njira yonse, ndikupangitsiratu izi ndikofunikira kuti izi zichitike mwachangu komanso molondola. Zambiri kotero kuti ili kale lachiwiri lofunikira kwambiri ku Spain.

 

 


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