Kodi kutentha ndi chiyani?

Kutsatsa ndi lingaliro lazamalonda ndipo koposa zonse lomwe limalumikizidwa ndi gawo lazamalonda lomwe kwenikweni limatanthauza njira yomwe ikufuna pangani ndikumanga chizindikiro. Ndikumvetsetsa koteroko ndizomveka kuganiza kuti zitha kukuthandizani bwino kukhazikitsa mtundu wamabizinesi anu adigito. Pomwe imodzi mwazinthu zanu zoyambirira zizikhala ndi kufunafuna chizindikiro kuti chizindikiridwe ndi onse omwe akuchita nawo malonda. Ndiye kuti, ogwiritsa, makasitomala, operekera katundu komanso onse omwe mukuwunikira.

Mkati mwa nkhaniyi, kutsatsa kumatha kubweretsanso zinthu zambiri ndipo zowonadi zambiri kuposa momwe mungaganizire kuyambira pachiyambi. Mwanjira imeneyi, chimodzi mwazofunikira kwambiri ndikuti zitha kuthandiza sinthani kugulitsa kwa zinthu zanu kapena ntchito. Kupitilira mndandanda wina wamaganizidwe. Izi ndichifukwa choti kutsatsa kumapangidwa mumachitidwe omwe amayesa kupanga malonda.

Koma kuti mumvetsetse bwino, palibe chothandiza kuposa tanthauzo lomwe linaperekedwa ndi Spain Association of Branding Companies, lomwe limatanthauza kuti "a kutsatsa ndiwanzeru, waluso komanso kasamalidwe kazinthu zonse zomwe zimasiyanitsa chizindikiritso cha mtundu (chogwirika kapena chosaoneka). Izi zimathandizira pakukonza lonjezo komanso kukhala ndi mtundu wapadera, woyenera, wathunthu komanso wodalirika pakapita nthawi"

Chizindikiro: mungapeze mitundu ingati?

Mulimonsemo, ndikofunikira kuti kuyambira pano musaganize kuti mawuwa ndi monolithic. Chifukwa sichoncho, koma m'malo mwake, mutha kuyigwiritsa ntchito kutengera malingaliro omwe mukuchita komanso kutengera magawo angapo. Kodi mukufuna kudziwa kuti ndi ziti zofunika kwambiri komanso komwe mungatsogolere zisudzo zanu? Tengani pensulo ndi pepala chifukwa ndi izi zomwe mungafune nthawi ina m'moyo wanu waluso.

Chizindikiro chamwini

Mwina ndi inu omwe mwakhala mukuyanjana ndi mawuwa nthawi zambiri. Ndizofunikira kupanga chizindikiritso chamunthu pazinthu zina zaluso. Ndiye kuti, muyenera kuyigwiritsa ntchito payokha komanso ndiubwenzi wapamtima ndi media digito.

Poterepa, zimakhudza dzina lomwe mungapereke kuyambira pano kupita pakampani yamagetsi. Koma ndi mkhalidwe wokhawo kuti ndi wanu nokha ndipo siwampani. Apa ndipamene kusindikiza kumatha kugwira ntchito yabwino kuti alengeze malonda anu, ntchito kapena zolemba. Makamaka popeza ndikofunikira kuti bizinesi yanu yamagetsi ingagwirizane ndi mtundu wina wamalonda. Mwanjira imeneyi, kutsatsa kungakhale chida chantchito kuti mukwaniritse zolinga zanu.

Makampani ogulitsa

Sizikunena kuti uku ndiye kutsatsa komwe kumayang'ana kwambiri pamalonda. Koma pankhaniyi, osati pazomwe mukufuna, koma m'makampani amitundu yonse. Mwachitsanzo, itha kukhala Coca Cola, Amazon, Facebook, Alcoa, ndi zina zambiri. Sasiyana pakati pa zazing'ono ndi zazing'ono kapena zazikulu. Kapena pakati pamagawo opindulitsa chifukwa zimakhudza kugawa, kupanga katundu, zinthu zaumisiri kapena ntchito zopezera ndalama.

Timalankhula za teremu iyi kuti tigwiritse ntchito dzina kapena makampani amakampani. Nthawi zambiri, ndi nthawi yovuta kwambiri komanso yayikulu yomwe imayang'anira dipatimenti inayake.

Kulemba olemba ntchito ntchito

Mwina ndi nthawi yatsopano kwambiri kwa inu. Mpaka pomwe ena ogwiritsa ntchito mwina sanamvepo m'moyo wawo. Koma mulimonsemo, muyenera kukumbukira kuti ili ndi lingaliro latsopano komanso lotsogola lomwe limatanthawuza momwe mungagwiritsire ntchito chizindikiro cha wogwira ntchitoyo. Sitingathe kuiwala kuti ogwira ntchito akuyenera kukhala oyamba kunyamula chizindikirocho. Pazonse, ndiyomwe imasangalatsa kwambiri omwe ali ndi sitolo kapena malonda azamagetsi. Chifukwa chake, sitimangonena za iye monga enawo.

Ubwino wake wotani pakutsatsa malingaliro?

Palibe kukayika kuti pakadali pano muyenera kudziwa zabwino zomwe zikugwiritsidwa ntchito. Kufikira pomwe kudzakhala kofunikira kukhazikitsa njira iliyonse yotsatsira pa intaneti. Mulimonsemo, tikuwonetsani zofunikira kwambiri zopangidwa ndi chizindikiritso nthawi iliyonse komanso mulimonse momwe zingakhalire:

  • Zimathandizira kulimbikitsa ndikugwira ntchito kusiyana kwa mtundu wathu ndi ena ampikisano mu gawo lathu. Mwanjira imeneyi, ndi chida champhamvu chodzilekanitsira ndi malonda ena.
  • Mosakayikira imodzi mwanjira zomwe muyenera kuchita kuti mukwaniritse malo oyenera a chizindikiritso. Potengera izi ndikutsimikiza kuti malonda anu adzawonjezeka chaka ndi chaka ndikulimbikitsidwa m'malo anu.
  • Chofunikanso kwambiri ndichakuti ndi njira yothandiza kwambiri yowunikira ndikugwiritsa ntchito chizindikirocho munthawi yapakatikati komanso yayitali. Mudzawona momwe posachedwa mudzayamba kuwona zotsatira momwe mumayembekezera kuyambira pachiyambi.
  • Ndi imodzi mwamachitidwe omwe khalani ndi njira yamtundu uliwonse pakutsatsa kwama digito. Koma moganiza bwino komanso mosamala mosiyana ndi ena omwe samakwaniritsa zolinga zomwe amatsatira.
  • Ndi chida cholumikizirana chomwe chingakuthandizeni kukhala ochulukirapo polumikizana ndi makasitomala, ogwiritsa ntchito, ogulitsa makamaka omvera omwe mukuwayang'ana pambuyo pake.

Kodi zolinga za kukhazikitsa mfundoyi ndi ziti?

Zachidziwikire, maubwino ake ndichinthu china ndipo zolinga zakugwiritsa ntchito chizindikiro m'mabizinesi anu adijito ndi zina. Ponena za gawo lomalizali, palibe kukaikira kuti awa ndi awa omwe tikukufotokozerani pansipa.

  1. Unikani nthawi zonse malingaliro omwe mtundu wamalonda ungapangitse: ndi ambiri ndipo ndi osiyanasiyana.
  2. Pangani kudalirika komanso kudalirika kuchokera kwa anthu ena zivute zitani, kudzera mu njira yomwe idapangidwa kuti ikwaniritse izi mu bizinesi yanu yadijito.
  3. Limbikitsani kudziwika kwa malonda anu kapena ntchito. Izi pakatikati komanso pompopompo zidzakuthandizani kuti mugulitse kwambiri malonda anu kapena ntchito chifukwa chodziwika ndi makasitomala kapena ogwiritsa ntchito.
  4. Palibe kukayika kuti kudzisiyanitsa nokha ndi mpikisano ndi zina mwazomwe zingachitike chifukwa chakuchita kampeni yolondola yotsatsa.
  5. Potsirizira pake, simungayiwale kuti kuyambira pano malonda anu a e-malonda azikhala owonekera kwambiri mpaka pano. Kudzera mu kampeni yomwe yatsogolera ndendende motere.

Monga mukuwonera, izi ndi zinthu zomwe mudzaone pang'ono ndi pang'ono mu bizinesi yanu yadijito ndipo ndi gawo la kampeni yotsatsa yomwe mungachite kuti musinthe bizinesi yanu. Ndikofunikira kamodzi kokha ndiko kuti, simudzachitanso mwina koma kukhala ozindikira njira zamakono zomwe zikukakamizidwa mwamphamvu pantchito zamabizinesi apaintaneti. Kupitilira pazowunikanso zina zaukadaulo ndipo ndiye mutu wankhani zamankhwala ena mkati mwa buloguyi.

Kodi kampeni yotsatsa ndi yotani?

Kugwiritsa ntchito kwake kumakhala kosiyanasiyana komanso kosiyanasiyana, koma ndi mfundo imodzi yofanana nthawi zonse: kukonza mtundu wamalonda a kampani yanu yamagetsi nthawi zonse. Ichi ndi gawo lomwe amalonda ambiri amayenera kukumana nalo omwe ali ndi vuto lodziyika pazanema, ngakhale m'malo ochezera a pa Intaneti. Ngati ndi choncho, mutha kuthetsa vutoli poyambitsa kampeni yazikhalidwezi. Momwe mudzapatsidwa mayankho ambiri omwe mungathetse kuyambira pano. Monga milandu yomwe tikukuwonetsani:

  • Kupeza makasitomala ambiri kapena kukulitsa bizinesi yanu kumadera ena.
  • Sakani kupezeka kwachangu pa intaneti. Izi zimafuna kuphatikiza kwamalonda ngati anu.
  • Yesetsani kutchera khutu m'malo ena olumikizirana. Monga zotengera za malo ochezera zomwe ndizothandiza kwambiri pakupanga njira iliyonse yotsatsira digito.
  • Pewani malo olondola muzotengera zanu kuti musafike pazomwe zimakhalapo pamaso pa ogwiritsa ntchito kapena makasitomala mowona malire.
  • Pakadali pano mayina amabizinesi kapena makampani ziyenera kumveka kwa omvera ndipo ichi ndichinthu chomwe muyenera kuyika mbali yanu. Ndipo ndendende munjira imeneyi kuti kusindikiza kungakuthandizeni kwambiri.

Makina otsatsawa ali ndi mwayi waukulu woti akhoza kuphatikizidwa ndi ena. Palibe zoletsa pakugwiritsa ntchito kwake. Njirayi itha kuchitika popanda zovuta zochulukirapo popeza pali amalonda ambiri adigito omwe awapanga kale. Ndi zomwe zingakudabwitseni kuyambira pano.


Zomwe zili m'nkhaniyi zikutsatira mfundo zathu za malamulo okonzekera. Kuti mufotokoze cholakwika dinani Apa.

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  1. Wotsogolera pazosankhazi: Miguel Ángel Gatón
  2. Cholinga cha deta: Control SPAM, kasamalidwe ka ndemanga.
  3. Kukhazikitsa: Kuvomereza kwanu
  4. Kulumikizana kwa zomwe zafotokozedwazo: Zomwezo siziziwululidwa kwa anthu ena kupatula pakukakamizidwa mwalamulo.
  5. Zosunga: Zosungidwa ndi Occentus Networks (EU)
  6. Ufulu: Nthawi iliyonse mutha kuchepetsa, kuchira ndikuchotsa zidziwitso zanu.

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