Chifukwa chiyani muyenera kuyika ndalama mu UX?

Kampani yadijito imatha kugulitsa mitundu yosiyanasiyana ndipo imodzi mwazatsopano kwambiri ndi zomwe zimachokera ku UX. Koma tikudziwa zomwe ziwerengerozi zikuyimira. Chabwino, UX Design (User Experience Design) kapena "User Experience Design" ndi nzeru yopanga.kapena cholinga chake ndikupanga zinthu zomwe zimakwaniritsa zosowa za ogwiritsa ntchito kumapeto, kukwaniritsa chisangalalo chachikulu komanso kugwiritsa ntchito bwino kwambiri osagwiritsa ntchito mphamvu zochepa.

Ndi kachitidwe komwe mutha kuyika ndalama m'malo anu ndi cholinga chokweza ma e-commerce. Ndizowoneka bwino kwambiri ndikuti chifukwa cha zochitika zamtunduwu kugulitsa zinthu, ntchito kapena zolemba zitha kukulitsidwa. Kuchokera pamtundu uliwonse wamalonda wotsatsa womwe ungachitike m'njira zosiyanasiyana.

Pakadali pano tikuwonetsani chifukwa chake kuyika ndalama mu UX kungakhale lingaliro labwino kusitolo yanu yapa digito kapena pa intaneti. Kuchokera pamalingaliro azachuma omwe amapangidwadi nzeru poyerekeza ndi mitundu ina yowongolera kapena yodzitchinjiriza. Chifukwa imatha kukupatsirani zabwino zomwe zingakhale zoyambirira kuposa pano. Momwe tikufotokozereni kuyambira pano.

Kupereka ndalama ku UX: maubwino ake ndi ati?

Kupanga kwa UX kapena kapangidwe kazomwe zitha kugwiritsidwa ntchito kumatha kukhala kolimbikitsira ngakhale kuchepetsa zolipitsa pamitengo yoyang'anira bizinesi yanu yapaintaneti. Mwanjira imeneyi, ziyenera kukumbukiridwa kuti malinga ndi kafukufuku wopangidwa ndi Norman Nielsen Group, momwe ntchito 863 zidathandizira, mitengo yogwiritsa ntchito inali pakati pa 8% ndi 13% ya bajeti yonse. Potengera izi, titha kudziwa kuti ndikofunikira kuti mupereke mozungulira 10%.

Pakadali pano, ndi nthawi yoti tidziwe zabwino zadongosolo lino. Si ochepa ndipo chimodzi mwazofunikira kwambiri ndikuti atha kubweretsa zabwino chitukuko cha ntchito ya intaneti yopanda kuwononga nthawi ndi ndalama zambiri kudzera mu ntchito yopanga UX. Mpaka pa imodzi mwazi zake zotsatira zofunikira kwambiri ndiye kuti, palibe gawo lililonse la ogwiritsa lomwe lidzasiyidwe.

Ndi ogwiritsa ntchito kapena makasitomala omwe atha kugwiritsa ntchito njirayi pamalonda amakono. Kuti athe kutenga nawo mbali panjira izi, monga momwe timafotokozera pansipa:

  • Kulumikizana kwambiri ndi zofuna zamakampani a digito ndipo zomwe zingakhudze zomwe zikuchitika mbali zonse ziwiri.
  • Kuti afufuze ndikufotokozera ogwiritsa ntchito, atha kupanga kumvetsetsa bwino za iwo komanso zomwe akufuna kukwaniritsa.
  • Pangani zochitika zambiri zamalonda ndiku zenizeni pakupanga zisankho. Kuchokera pamalingaliro okangalika kuposa kale, zilizonse zomwe mungachite kuyambira pano.

Zifukwa zopangira UX

Chimodzi mwazinthu zazikulu zomwe UX kapangidwe kake pakadali pano ndikusiyanitsa ndikuchita bwino. Kuchokera pamachitidwe apamwamba kwambiri aukadaulo, ndizosavuta kutanthauzira kupambana kwa kampani. Ndi zopereka zingapo, monga izi:

  1. Ndizokhudza kupititsa patsogolo chidwi cha omvera osiyanasiyana.
  2. Mitundu yosiyanasiyana yoyang'anira itha kuphatikizidwa kuti iphatikize zinthu zinayi zofunika: kugwiritsidwa ntchito, magwiridwe antchito, kupezeka komanso kuthandizira pakuchita mogwirizana.
  3. Cholinga chachikulu cha izi ndi kusintha kwa polojekiti ya digito ndi zomwe ogwiritsa ntchito kapena makasitomala awo nawonso atha kupindula nazo.
  4. La kukhathamiritsa mu ntchito zonse kuti ichitike kuchokera munjira zosiyanasiyana zamabizinesi.
  5. Pomwe zabwino zomwe UX imapereka pakapangidwe koyambirira ndi magawo azoganiza ndi izi zomwe tikupereka pakadali pano:
  6. Kupeza kuyerekezera kolondola, popeza kuchokera njirayi ndizotheka kuwonjezera kapena kuchotsa njira zina pakukonzekera bizinesi yadigito.
  7. Kumbali inayi, zimatheka kukwaniritsa nthawi yambiri. Ndipo izi zimatanthauzira pakupanga mapulogalamu a ntchito kukhala othandiza kwambiri kuposa pano.
  8. Palibe kukayika kuti kuchepetsa mtengo ndiubwino wina womwe njirayi imabweretsa poyang'anira kampani yomwe ili ndi izi.

Kumbali inayi, imathandizira ogwiritsa ntchito kutenga nawo mbali pantchitoyo kuposa nthawi zina pomwe UX kulibe.

Mulimonse momwe zingakhalire, tiyeneranso kuvomereza kufunikira komwe dongosololi lili nalo pakutsatsa malonda athu, ntchito kapena zolemba. Kodi mukufuna kudziwa zifukwa izi ndikufalikira komwe ali nako pakadali pano?

Zotsatira zake posachedwa pakugulitsa

Amadziwika ndi onse kuti gawo lofunikira kwambiri pakugulitsa malonda kapena ntchito ndi pamene amaphedwa. Ndicho chifukwa chakupezeka kwamakampani aliwonse, ndiko kuti apeze phindu pazogulitsa. Kuyambira pachiyambi, UX Design (User Experience Design) ili ndi zambiri zoti anene. o "Zojambula Zogwiritsa Ntchito". Zambiri kuposa zomwe mumaganizira kuyambira koyambirira.

Kudzera mukuganiza izi mudzatha kuwonetsa momwe zotsatira zake zaposachedwa kwambiri zilili pa njira yogulitsa. Zikhala zochulukirapo kuposa momwe mungamvetsetse pakadali pano komanso zomwe zakhazikitsidwa potsatira malangizo ena omwe tinganene pakadali pano m'nkhaniyi kuti mutha kuwakhazikitsa kuti akwaniritse bwino ntchito yanu.

  • Kuyambira pachiyambi kuchuluka kwakusintha kukuwonjezeka komanso komwe kugulitsa kapena kugulitsa.
  • Chimodzi mwazinthu zomwe wapereka momveka bwino ndikuti kugulitsa pamalonda kumawonjezeka ndipo chifukwa chake zabwino zomwe kampani yanu ya digito idzakula kwambiri.
  • Palibe kukayika kuti kuwonjezeka kwa magalimoto ndi omvera kudzakhala zina mwazomwe zili mgululi.
  • Zotsatira zina, ngakhale zili choncho sizichitika mwachindunji, zimakhazikika pakusungidwa kosavuta kwa ogwiritsa ntchito komanso pafupipafupi kugula. Ndiye kuti, mudzakhala ndi mwayi wambiri wokulitsa malonda azogulitsa kapena ntchito zanu.

Zotsatira zomwe zachitika m'mbuyomu zikukhala ndi kukwera kwatsopano, pankhaniyi ndi mitengo yatsopano yamakasitomala.

Kuti pamapeto pa gawo lofunika kwambiri lino mutha kuwona m'sitolo yanu kapena malo ogulitsira kuwonjezeka kwa gawo lamsika ndikuwonjezera mpikisano.

Izi zikutanthauzira kuti momwe malo anu mgululi adzasinthira bwino. Mpaka mutha kuthana ndi zovuta za mpikisano. Pongogwiritsa ntchito kuyambira pano njira monga yomwe ikuchokera ku makina omwe tawatcha UX Design (User Experience Design). Kuchokera komwe mungakwaniritse zolinga zomwe zili pamwambapa. Zachidziwikire, osati m'njira yosavuta, koma ndizokhutiritsa pazomwe mukuchita bizinesi yanu ndizomwe, makamaka, zomwe zikuphatikizidwa pamwambo wapaderawu.

China chomwe chimadzutsa nkhaniyi, komanso chatsopano, ndichomwe chikugwirizana mwachindunji ndi zomwe zikuyimira mgwirizano womwe ungakhazikike pakati pamagawo onse awiriwa. Ndiye kuti, pakati pa makasitomala kapena ogwiritsa ntchito ndi makampani adigito omwe amayang'anira kupereka ntchito. Mwachitsanzo, kudzera pazinthu zotsatirazi zomwe tikukufotokozerani pansipa:

Makasitomala amabwerera pafupipafupi kuti akagule zinthu kapena ntchito zomwe kampani yama digito kapena yapaintaneti yomwe imagulitsa.

Pakhoza kubwera nthawi yomwe makasitomala kapena ogwiritsa ntchito adzaitanira ena kuti azikhala ndi zokumana nazo zokhutiritsa zomwezo pamtundu uliwonse wamabizinesi.

Kutembenuka kuchokera kwa alendo kupita kwa makasitomala kumawonjezeka ndikuti pamapeto pake kumatanthauzira kuwonjezeka kwakukulu kwa zinthu zomwe zapangidwa kuchokera pa intaneti yanu.

Malangizo awa akhoza kukhala okwanira kukhazikitsa bwino bizinesi yanu. Koma ngati sizinali choncho, palibe kukayika kuti mutha kuwakwaniritsa ndi njira zina zomwe zingakwaniritse zosowa zanu nthawi yoyamba. Mpaka kumapeto kwa tsikuli, nthawi zina njira zomwe sizingayembekezeredwe zitha kukhala zomwe zitha kupanga magwiridwe antchito pazotsatira za kampani yanu.

Koma osachepera mudakwanitsa kukhala ndi njira yatsopano yoyendetsera bizinesi monga yotchedwa UX Design (Design Experience Design). Chifukwa kuwonjezera pokhala yokongola, yothandiza komanso yosavuta kugwiritsa ntchito, imathandiza kwambiri kutsatsa malonda kuchokera papulatifomu iliyonse yama digito, kaya ndi mtundu wanji komanso mtundu wa kasamalidwe. Pamwamba pazinthu zina zachikhalidwe kapena zachilendo zomwe zimapangidwira makasitomala ena kapena ogwiritsa ntchito. Monga zimachitikira mgululi zamagetsi zamagetsi.


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  1. Wotsogolera pazosankhazi: Miguel Ángel Gatón
  2. Cholinga cha deta: Control SPAM, kasamalidwe ka ndemanga.
  3. Kukhazikitsa: Kuvomereza kwanu
  4. Kulumikizana kwa zomwe zafotokozedwazo: Zomwezo siziziwululidwa kwa anthu ena kupatula pakukakamizidwa mwalamulo.
  5. Zosunga: Zosungidwa ndi Occentus Networks (EU)
  6. Ufulu: Nthawi iliyonse mutha kuchepetsa, kuchira ndikuchotsa zidziwitso zanu.