Ngakhale kuti zowonjezera zowonjezera zimakhala gawo lazomwe zimapangitsa kuti sitolo yapaintaneti ichitike bwino kapena tsamba lawebusayiti lamtundu uliwonse, SEO ndichinthu chofunikira kwambiri.
Kuchokera ku bungwe la Rebeldes Marketing Online amagawana zomwe, pakumvetsetsa kwawo, zomwe SEO za chaka chino cha 2015 zimachitika momwe angagwiritsire ntchito bizinesi yama digito.
Zotsatira
Kufunika kwa "mamangidwe omvera"
Kuphatikiza ukonde wopanga womwe ungasinthike pazida zam'manja, kuposa momwe zimakhalira, ndikofunikira kale. Malinga ndi ziwerengero, 56% ya ogwiritsa amasakatula kuchokera pafoni yawo atawona zotsatsa kapena zambiri kuchokera ku mtundu winawake. Mwa awa, opitilira theka (53%) amatha kugula kapena kufunsa zambiri.
Izi zikuyenera kutsimikizira kuti tsamba lawebusayiti kapena malo ogulitsira pa intaneti akuyenera kuphatikizidwa ndi kapangidwe kake kogwiritsa ntchito mafoni. Omwe ogwiritsa ntchito sangathe kuwona tsamba la intaneti kuchokera pazida zawo ndizowopsa, chifukwa, ngati mtunduwo suli woyenera kuwonera zinthu zomwe zili pazenera, adzafunafuna tsamba lina lomwe limawapatsa kuwoneka bwino.
Kuphatikiza apo, mapangidwe omvera amakopa mawebusayiti. "Kuti tsamba lanu limacheza ndi mafoni, zikuwonetsa kwa omwe akusaka kuti mukugwiritsa ntchito bwino anthu, chifukwa chake Google ikukhazikitsani pamaso pa ina yomwe ilibe izi", Amanena kuchokera ku Rebeldes Marketing Online.
Zomwe zili ndi "michira yayitali" yoyenera
Monga Kubwezeretsanso Kwapaintaneti Paintaneti kuwulula, kupanga zinthu zabwino zomwe zimathandizira komanso zosangalatsa kwa wogwiritsa ntchito sikokwanira. «Kusintha njira yayitali ya mchira pazomwe mukufuna ndikofunikira kuti wogwiritsa ntchito apeze bizinesi yanu isanachitike mpikisano. Kuphatikiza mawu osakira ndi metadata mu zomwe muli nazo (zamkati ndi zakunja) zomwe zimakuthandizani kukuwonetsani ndikukupatsani mwayi kwa kasitomala ndikofunikira chaka chino cha 2015 ».
Pachifukwa ichi, ndikofunikira kuti mupange mndandanda wa michira yayitali yayitali yoyenera pamsika wabizinesi iliyonse ndikuwapatsa zomwe ali nazo. Kwa wochita bizinesi, chofunikira kwambiri ndikutenga mawu abwinowa omwe amafotokoza za bizinesi yawo komanso omwe amawakhudza.
Tchulani
"Mbiri yapaintaneti iyenera kukhala imodzi mwanjira zofunika kwambiri pakutsatsa kwanu pa intaneti mu 2015", amakumbukira kuchokera ku Rebeldes Marketing Online.
Ma pulatifomu ochulukirachulukira amaperekedwa kuti atolere malingaliro a ogwiritsa ntchito kuti apange mbiri yazogulitsa kapena zogulitsa. Koma nsanja izi zimakhala lupanga lakuthwa konsekonse: mbali imodzi timawoneka koma mbali inayo titha kupanga ndemanga zoyipa. "China choyenera kukumbukira ndichakuti malingaliro olakwika ndiochulukirapo kuposa omwe ali ndi chiyembekezo, chifukwa chake kupereka ntchito yabwino ndikofunikira kwambiri."
Vuto lodziwika pa intaneti potchulapo ndikuti, ndimayendedwe ambiri olumikizirana, ndizovuta kutsatira. Kupanga njira zabwino zowunikira ndi kuyeza mbiri yathu pa intaneti ndichofunikira mu 2015 zikafika kutsatsa kwapaintaneti.
Malingaliro okhudzana ndi chikhalidwe cha SEO 2015 ndikuti ndizovuta kwambiri kuwongolera kwathunthu ndemanga zonse zomwe zimatsanulidwa pa intaneti zazogulitsa kapena zopangidwa. Malingaliro a Rebeldes Online pankhaniyi sakupangitsa kuti wogwiritsa ntchitoyo akhale wolakwa pazowunikiranso komanso kuda nkhawa ndikumvetsera ndikukonzekera, momwe angathere, mbiri yoyipa yomwe idakhazikitsidwa pazokambirana zabwino komanso zaulemu zomwe zimalola kuyanjana kwamadzimadzi.
Pezani kuwonekera pa Social Media
ndi malo ochezera akadali chaka chino cha 2015 kutsatsa kwapaintaneti. Pali zaka zingapo kale zomwe akuti mwina Google imaganizira momwe angayikitsire mayendedwe ake, zomwe zimakhudza malo ochezera a kampani kapena mtundu. Google ikukana kuti izi zili choncho ndipo imatsimikizira kuti malo ochezera a pa Intaneti si chida choyezera. Ngakhale zitakhala zotani, pamapeto pake chaka chino cha 2015 tidzatha kudziwa ngati malo ochezera a pa Intaneti alidi chida chomwe chimakhudza mawebusayiti athu kapena ayi.
Aliyense amene ali ndi tsamba lawebusayiti kapena pa intaneti amakana kukhulupirira kuti kuwonekera kwawo ndi malingaliro awo pamapulatifomuwa alibe zovuta pamkhalidwe wawo. Kubwezeretsanso Kwapaintaneti Kuganizira za SEO 2015 zomwe zili bwino kuti ndibwino kupitiliza kugwira ntchito iyi popeza ngakhale sizimakhudza kuyika, zimakhudza kutembenuka.
Njira zochepa komanso kulumikizana kwambiri
Kwa chaka chino 2015, kutsatsa kwapaintaneti kumalimbikitsa kuti kuchuluka kwazomwe zimatsanulidwa mu injini zosakira ndikukhathamiritsa kwa zida zake pamlingo wa SEO sikokwanira kukwaniritsa zolinga. Payenera kukhala chizolowezi chokometsa chizindikirocho. Izi zikutanthawuza kumvera chisoni kasitomala yemwe angakhalepo kuti aganizire pazogulitsa zathu zisanachitike za wina. "Makampani olemba mabulogu pamlingo wofalitsa kapena kampeni yoteteza mtundu wathu kudzera kwa ogwiritsa ntchito omwe amagula kuchokera kwa ife ndi kutilangiza, ndiyo njira yathanzi komanso yothandiza kwambiri yosinthira zotsatira zathu pa intaneti", kumbukirani kuchokera ku Rebeldes Marketing Online
Malingaliro a Rebeldes Online pankhani iyi ya 2015 SEO ndikuti mayankho abwino ochokera kwa ogwiritsa ntchito omwe agula kwa ife ndiye njira yabwino kwambiri yogulitsira makasitomala amakono.
Ndemanga za 5, siyani anu
Malingaliro a ogwiritsa ntchito ena azikhala ofunikira kwambiri pazakusaka mu 2015, komanso pankhani ya seo wamba. Nkhani yabwino
Zomwe zili mkatizi ndizofunikira kwambiri pakapangidwe ka SEO pamasamba, kuphatikiza mawu osakira, komanso kugwira ntchito tsiku lililonse kuti mupeze zatsopano. Tithokoze chifukwa cha nkhaniyi kuchokera ku Project ndi Web Creation.
Kuti mukhale ndi SEO yabwino pamasamba athu zikuwonekeratu kuti muyenera kuyisamalira bwino kuyambira nthawi yoyamba tsamba lawebusayiti lidapangidwa mpaka pomwe lidapangidwa kale ndipo muyenera kumaliza ndi zomwe zili, zabwino, zamkati ndi maulalo akunja ndikusamalira kuti maulalo asagwere.
Ndikuganiziranso kuti ndikuyenera kudziwa momwe ndalama zogwirira ntchito za SEM ziyenera kukhalira bwino pa SEO: S: S: S
Kuphatikiza apo, chofunikira sikungopeza owerenga okha, koma kutha kuwasintha kukhala makasitomala kudzera pa intaneti yomwe ili ndi zikuto.