Chizindikiro cha Western Union: mbiri yakale komanso kusinthika kwa logo yake

Mukudziwa chiyani za logo ya Western Union? Atayamba bizinesi yake, logo yomwe anali nayo sinali yomwe tikudziwa pano. Kodi mukudziwa mbiri ya kampaniyi? Ndipo logo yasintha kangati?

Pansipa tikukupatsani zonse zomwe, khulupirirani kapena ayi, Monga wopanga, amakusangalatsani chifukwa mudzadziwa zambiri za kampani komanso momwe idasinthira logo yake.

Mbiri ya Western Union

Ngati simukudziwa, Western Union kwenikweni ndi kampani yazachuma. Imayang'anira kusamutsa ndalama padziko lonse lapansi ndipo ku United States ndi imodzi mwazodziwika bwino. Komanso chimodzi mwazogwiritsidwa ntchito kwambiri. Mwachindunji, iye anabadwa mu 1851, pamene anafika ku United States, koma zoona zake n’zakuti ali padziko lonse lapansi lerolino.

Poyamba, kampaniyo sankatchedwa Western Union, koma The New York ndi Mississippi Valley Printing Telegraph Company. Inde, dzina lalitali limenelo linali limene kampaniyo inali nayo. Ndipo zowonadi, pamene Jeptha Wade adapeza kampaniyo, mu 1856, adasintha dzina lake kukhala Western Union Telegraph Company (komanso pakuumirira kwa Ezra Cornell yemwe adafuna kuti dzina lake liwonetsere mgwirizano wa mizere ya telegraph).

M'malo mwake, ngati mukudabwa, muyenera kudziwa kuti inde, poyamba kampaniyi sinali odzipereka ku ntchito zachuma (kapena sanali banki) koma m'malo mwake. ntchito yake inali ntchito yotumizira ma telegalamu. Koma m'kupita kwa nthawi, makamaka mu 1871, adaganiza zoyambitsa ntchito yatsopano, yotumiza ndalama. Iwo ayenera kuti sanayende moipa kwambiri pamene, mu 1879, adaganiza zotuluka mu bizinesi ya telefoni (komanso pambuyo pa mlandu wotayika ndi Bell) kuti alowe mwachindunji mu utumiki watsopanowo, womwe unakhala waukulu.

Munali mu 1980 pamene anayamba kutumiza ndalama kunja kwa America. M'malo mwake, ataona kuti bizinesi yayikulu idayamba kuchepa, adadziwa momwe angatembenuzire kampaniyo ku chiyambi chatsopano, koma kusunga zomwe anali nazo panthawiyo.

Ma logo osiyanasiyana a Western Union

Mwachidule, tikhoza kukuuzani zimenezo ma logo onse omwe kampaniyo idakhala nawo adasunga utoto wofananaKomabe, pakhala kusintha kwakukulu, makamaka pakati pa woyamba ndi wachiwiri.

Chizindikiro cha 1969 chinali ndi zilembo zamtsogolo zolembedwa zakuda pamtundu wachikasu. Pankhani imeneyi, W ndi U anapatsidwa ulemu kwambiri. Mawu akuti Western Union analembedwa pansipa.

Izi zinali zachizolowezi chifukwa amafuna kudzidziwitsa okha ndi zilembo zoyambirira (ndipo poganizira kuti adachokera ku dzina lalitali chotere, ndizomveka.

Koma, monga mukudziwa, Pamaso pa chizindikiro chimenecho, ndi dzina limenelo, panali china china patsogolo pake. The Western Union Telegraph Company. Tapeza logo ndipo iyi ndi yosiyana kotheratu.

Poyamba, ili ndi ma toni otuwa. Zikuwonetsa mzimayi atakhala ndi mzinda kumbuyo (timvetsetsa kuti ndi mzinda womwe kampaniyo idakhazikitsidwa), mabuku ena pafupi ndi iye komanso pansipa mawu akuti The, Telegraph ndi Company yaying'ono kuposa Western Union.

Ndipotu, Kufufuza pang'ono tapeza chikalata chomwe dzina loyambirira la Western Union likuwonekera, mmene tingaonere kuti analemba motere: “New-York & Mississippi Valley (y en pequeño printing telegraph co.)”.

Dzina lonselo linali la imvi ndi malire akuda, kupatula zilembo zazing'ono zomwe zinali ndi zilembo zofewa (zokhala ndi P, T ndi C zokongoletsa).

Western Union idasintha mu 1990

Popeza logo idapangidwa mu 1969, mpaka idasinthidwa mu 1990, papita zaka zambiri. kapangidwe amafuna sungani "kukhalapo" kwa mitundu yomwe inali odziwika bwino komanso yomwe idazindikiritsa kampaniyo. Koma anasintha. M'malo kuti maziko akhale achikasu, adasiya mtundu uwu kwa zilembo, ndi wakuda kukhala mtundu wakumbuyo.

Ponena za gwero, adagwiritsa ntchito san-serif, kukweza mawu akuti Western kuposa a Union ndi kuwonjezera mizere iwiri yachikasu kumbali imodzi ya mawu onse awiri.

Uku kunali kusintha kwakukulu koyamba komwe mtunduwo unachitika. Koma osati wotsiriza amene iye anali nawo.

2013: nthawi yokonzanso

Pankhaniyi, palibe zaka zambiri zomwe zidadutsa pakati pa woyamba ndi wachiwiri asanayesenso kusintha logo. ndipo iwo anatero kufewetsa ndikutanthauziranso logo ya 1990. Kuti achite izi, adasunga maziko akuda ndi zilembo zachikasu kachiwiri. Koma kalembedwe ndi malo zinasintha.

Monga momwe muwonera mu logo, kugawidwa kwa mawu kunasungidwa, koma mizere yoyimirira m'mbuyomu idapendekeka pokulitsa kukula kwa logo kuti ikhale ndi W ndi U, zoyamba za mawu awiriwa, zachikasu (zoyera pang'ono pamalo pomwe onse awiri adakhudza).

Ndipo tifika ku 2019

2019 inali chaka chomaliza chomwe adaganiza zosinthanso chizindikirocho, kuti agwirizane ndi zosintha zomwe zikuchitika. Ndipo chifukwa cha ichi adaganiza zosintha font kukhala sans-serif, koma pamenepa kusiya mzere umodzi womwe, pamodzi, adapanga mawu akuti WesternUnion. Mizere iwiri yotsetsereka idasungidwa, koma yocheperako komanso pafupifupi yozungulira yoyera, komanso oyamba a WU.

M'malo mwake, ndipo ngakhale sizikuwoneka bwino kwambiri pomwe logo ndi yaying'ono, nsonga ya I mu "mgwirizano" ndiyotsika ndipo imafanana ndi kutuluka kwa dzuwa.

Ma acronyms awa akupitiliza kuphatikizika koma, mosiyana ndi logo yam'mbuyomu (yomwe inali ndi malire akuda ndi silhouette ya U yoyera pamwamba pa W), pakadali pano tiyenera U imataya pang'ono kumapeto komwe kumalumikizana ndi W.

Monga mukuonera, makampani akuluakulu amasinthanso chizindikiro chawo, ngakhale amayesa kusunga zomwe ankadziwika nazo, pankhaniyi mtundu wachikasu ndi wakuda. Kodi mumadziwa mbiri ya logo ya Western Union? Kodi mungafune kudziwa komwe logo ina ili yonse?