Makasitomala amafuna ntchito yachangu kapena thandizo pothandizidwa ndi kudziwa komwe amakonda kulandira, nthawi komanso momwe angalandirire, kutengera Zotsatira za kafukufuku wa CMO Council zatulutsidwa Lachiwiri.
Pamodzi ndi SAP Hybris, ndi CMO Council adachita kafukufuku wapaintaneti ndi otenga nawo mbali 2,000, ogawanika pakati pa amuna ndi akazi. 50% amakhala ku United States, ndipo 25% amakhala ku Canada ndi mayiko aku Europe.
Zina mwazotsatira zake ndi izi:
- 52% adatinso kuyankha mwachangu ndikofunikira kuti makasitomala akhale ndi mwayi wapadera.
- 47% adati payenera kukhala anthu odziwa ntchito okonzeka kuthandiza pakafunika kutero.
- 38 peresenti amafuna kuti munthu azilankhula nthawi iliyonse, kulikonse.
- 38% amafuna kudziwa nthawi komanso malo omwe angafunikire.
- 9% amafuna magulu otukuka.
- 8% amafuna ntchito zama makina.
Ogula ali ndi mndandanda wa njira zovuta omwe akufuna kuti apite, kafukufukuyu sanaululidwe, kuphatikiza tsamba lawebusayiti, imelo, nambala yafoni, komanso munthu wodziwa zambiri yemwe angamupemphe.
“Maganizo a ogula, kaya Mapulatifomu a B2B kapena B2C, akusintha, ”watero wachiwiri kwa purezidenti wa Liz Miller kutsatsa ku CMO Council.
Amalonda "ayamba kufunsa kuti, 'Ngati tili okonzeka kukhala gulu lomvera lomwe limafufuza zidziwitso, kuwunika ma analytics, ndikumvetsetsa kuti CRM imagwira ntchito bwanji komanso kuti amatha kulingalira mfundo zazikuluzikulu za izi, kuphatikiza zathupi" , Anati Miller.
Makasitomala kapena ogula amayembekezera ntchito yothandiza, yachangu komanso yosavuta Sakuyembekezera kapena kufuna kukhala ndi zovuta zamtundu uliwonse pomwe akuchita izi, koma ndichabwino komanso chofunikira kuti thandizo lovomerezeka lipezeke kwa iwo china chilichonse chikalakwika.
Khalani oyamba kuyankha