Katswiriyu, wodziwika bwino m'zaka zaposachedwa, ndi amene amatanthauza munthu amene akuyang'anira kapena woyang'anira intaneti, intaneti, digito kapena gulu wamba, kapena woyang'anira dera yemwe amakhala ngati wowunika chizindikirocho pazanema. Ndi zochitika zonse zokulitsa kapena kuchita njira zamtundu uliwonse zokhudzana ndi kutsatsa kwadijito.
Mulimonsemo, ndikupanga ntchitoyi. Ntchito yomwe maphunziro amachita ndiowona. Ndizosadabwitsa kuti manejala wodzilemekeza wam'malo mwake ndi mneneri wa kampaniyo pazama digito, motero, ayenera kukhala Kulankhulana bwino. Onse mkati mwa kampani komanso m'maubale ake akunja ndipo ndi gawo lomwe liyenera kuperekedwa ndi luso linalake. Momwe zitha kubwera kuchokera kumalo atolankhani, kutsatsa, kutsatsa kapena kulumikizana. Amathandizidwanso ndi maphunziro apadera pakutsatsa kwama digito komanso kasamalidwe kazama TV.
Komabe, wina ayenera kuyesetsa kupewa kufananizidwa ndi a mtsogoleri wa zamalonda popeza ndi akatswiri osiyanasiyana ngakhale amatha kuthandizana nthawi ina pantchito yawo. Chifukwa ndi mitundu iwiri yosiyana, yomwe imathandizana ndipo iyenera kufotokozedwa, koma ndi ntchito zosiyanasiyana. Ngakhale nthawi zambiri akatswiri omwewo amatenga luso la onsewa.
Zotsatira
Woyang'anira dera: ntchito zake zofunikira kwambiri
Muyenera kuti mukudabwa kuti mbiri yabwino bwanji yomwe katswiriyu akuyenera kupereka. Poyamba, ayenera kukhala munthu amene amakonda malo ochezera a pa Intaneti komanso amamvetsetsa za ukadaulo, zaluso komanso chidwi chofuna kulumikizana ndi matekinoloje atsopano komanso pa intaneti. Osati kokha, koma m'malo mwake, ziyenera kutsatiridwa ndi chidziwitso chokhazikika pazinthu zina, monga zomwe tikufotokozere pansipa, zina mwazofunikira kwambiri:
- Kupanga njira
- Kusamalira madera
- Kuwunika ndikuwongolera njira ndi ntchito
- Kuwongolera zovuta
- Ntchito ya makasitomala
- Zida 2.0
Potengera izi, akatswiri odziwa bwino ntchitoyi amathandizira monga phindu lowonjezera pa netiweki yabwino kwambiri ya kukopa pa TV zomwe zimathandiza kukwaniritsa bwino njira pokonzekera zamalonda zamagetsi. Kaya ndi mtundu wanji komanso chitsogozo chomwe chimatenga kuchokera pamabizinesi ake. Mwanjira imeneyi, manejala wamderalo atha kukhala wolimba pakuthandizira kupanga zisankho molunjika panjira yantchito zadijito.
Ndingadziwe bwanji ngati ndikufunika pa eCommerce yanga?
Ili ndiye funso lofunikira mgululi m'makampani ndipo akhoza kuyankhidwa mosavutikira munjira izi. Chifukwa kumapeto kwa tsiku zomwe zili kumapeto ndizoyang'ana pamwamba pazinthu zina zamatekinoloje pazinthu zina zofunika mgululi kapena gawo la kampani yomwe imagwirira ntchito yomwe ingakhale yosangalatsa kwa omutsatira. Ichi ndi chimodzi mwazinthu zomwe muyenera kulingalira kuti mudziwe ngati mukufunikiradi katswiriyu kuyambira pano.
Chifukwa, kumbali inayo, tiyeneranso kutsindika mfundo yofunikira kuti woyang'anira dera ndi munthu yemwe ayenera kudziwa ndi kuthana ndi machitidwe ena. Chifukwa sizingayiwalike kuti imakwaniritsa ntchito zosiyanasiyana. Monga milandu zotsatirazi zomwe timakufotokozerani pansipa:
Dziwani malo anu bwino kuti mukhale ogwira ntchito kumaofesi anu nthawi zonse. Komwe ogwiritsa ntchito kwambiri kapena otsutsa kutulutsa ntchitozi kuyambira pano.
Limbikitsani chifundo cndi dera lanu. Momwe izi zilili zofunikira, itha kukhala imodzi mwazinthu zofunikira kwambiri kuti muchite bwino kapena osakhala woyang'anira mdera wabwino. Mwanjira imeneyi, ndikofunikira kuti tithandizane ndi ogwiritsa ntchito, omwe amalumikizana ndi zomwe timapanga, kuwapangitsa kuti atenge nawo gawo ndikuwonjezera phindu pazonse zomwe akuchita.
Kodi ndikufunika eCommerce pabizinesi yanga?
Yakwana nthawi yoti muganizire pambuyo poti ndasanthula zomwe woyang'anira dera kwenikweni ali kuti atsimikizire kufunikira ngati ndikufuna chiwerengerochi poyambitsa ndi kukonza eCommerce. Kuchokera njirayi, palibe kukayika kuti kuti tidziwe ngati tikufunikira woyang'anira dera tithandizana ndi njira zosavuta kutaya zomwe ndimayesa makampani omwe ndimawalangiza.
Pali mabizinesi angapo paintaneti pomwe akufulumira kwambiri motsutsana ndi izi. Chifukwa mawonekedwe ake amafunika motero tiziyika mndandanda wamakampani omwe angapindule kwambiri ndi malo ochezera a pa Intaneti. Komwe atenge mbali yofunikira kwambiri popanga zisankho. Mwachitsanzo, munthawi izi:
- Ogulitsa zovala
- Ogulitsa zamagetsi
- Makampani omwe amapereka zinthu zapaintaneti kapena ntchito zapaintaneti
- Makampani omwe amapereka chithandizo kapena phukusi
- Makampani ogulitsa zinthu zachiwiri
- Kufufuza
- Maloya
- Zogulitsa kunyumba ndi masewera
China chomwe tiyenera kusanthula kuti muphatikize akatswiriwa mu gulu lathu lotukuka ndichomwe chikukhudzana ndi zolinga zomwe timatsata m'sitolo yathu kapena pa intaneti. Ndipo pomwe ntchito zotsatirazi zomwe timapereka pakadali pano zikuwonekera.
Pamodzi ndi zolinga za kampani / mtundu, pangani dongosolo labwino pama Social Networks pomwe zolinga zoyesayesa komanso zogwirika zimakhazikitsidwa (kuchuluka kwa otsatira, "Ndimakukondani", ma RT, kuchuluka kwamaulendo ochokera ku Social Networks, ndi zina zambiri)
Fufuzani zomwe mwapeza Zida zoyezera ndikusintha njira ngati ndizofunikira.
Gwirizanani, mverani, ndi kusokoneza ndiwo mafungulo akulu atatu omwe Mtsogoleri Wamagulu Onse akuyenera kudziwa momwe angachitire.
Gwiritsani ntchito zidziwitso zonse kuti kampani ipindule, yoyendetsedwa kale ndi yokonzedwa, yomwe imalandira kuchokera kwa ogwiritsa ntchito kapena otsatira mtunduwo.
Kotero kuti pambuyo pa zonse zomwe talumikiza ndi ntchito zake, ndi nthawi yoyenera kufunsa funso lotsimikizika: kodi muli ndi chidwi chokhala ndi Community Manager pasitolo yanu yapaintaneti? Nthawi zina zitha kutero, koma kwa ena sizingakhale zofunikira kwenikweni.
Kodi mungasankhe bwanji katswiriyu?
Iyi ndi njira yofunika kwambiri yomwe muyenera kuchita kuyambira pano. Zina mwazo ndi kuwerengera kapena kudziwa zilankhulo zingapo kuti mukhalebe ndiubwenzi wabwino kwambiri kuyambira pano.
Kusankha Community Manager ndikomwe, kuphunzira zilankhulo zingapo kuphatikiza ku Spanish, kapena kuphunzira Chingerezi. Ndipo ndikuti tsopano simungadzipereke nokha kugulitsa kunja, koma ndi mwayi komanso mwayi womwe eCommerce imapereka, simudziwa.
Kuphatikiza apo, mwanjira imeneyi mutha kuwona ndi kusanthula zomwe mpikisano wakunja umachita pazanema, chifukwa chake, mutha kugwiritsa ntchito njirazi mu mtundu wanu.
Khalani munthu wopanga nzeru kuyambira pachiyambi
Kuchita bwino kwa mtundu wanu pazanema kutengera zomwe zili. Kaya ndizolemba pamakalata, makanema, zithunzi, infographics, zowongolera ... mosakaika, posankha Community Manager, ziyenera kukhala zopanga malinga ndi zomwe zimagawana, kudziwa zokonda za makasitomala anu ndikupanga ndikupanga zofalitsa zofunika zawo. Mwanjira imeneyi, ngati mukudziwa kujambula ndikusintha makanema, ndibwino, chifukwa makanema pano ndi omwe amafalitsidwa kwambiri.
Mulimonsemo simuyenera kuiwala kuti Woyang'anira Madera ayenera kusunthira m'magawo anzeru kwambiri kuti agwire ntchito yawo motsimikiza. Ndizosadabwitsa kuti ndi imodzi mwazinthu zomwe zimafunikira kupitilirabe kuphunzira maluso amenewa kuti pakhale sitolo yogulitsa pa intaneti kapena malonda.
Dziwani bwino mtundu wanu wamalonda
Ndizachidziwikire, kuti muzitha kulumikizana molondola ndi mtundu wa malonda anu, kudziwa momwe mungagulitsire malonda anu kapena ntchito zanu ... muyenera kudziwa kampaniyo mwangwiro. Pachifukwa ichi, nthawi zambiri zimakhala bwino kukhala ndi CM yamkati, chifukwa azidziwa bizinesiyo kuposa CM kunja kwake. Mulimonse momwe zingakhalire, wokhala ndi ankalamulira pazinthu zonse zokhudzana ndi mtundu wamalonda womwe umayimilira panthawiyo.
Kukhazikitsa zisankho
Pomaliza, komanso pachinthu chilichonse m'moyo, chimodzi mwazinthu zodziwika bwino za akatswiriwa ndikuti muli pamwamba pazonse komanso koposa zonse. Ndiye kuti, muyenera kumvetsetsa mayeso ndi chidziwitso chomwe chimachokera ku kasamalidwe ka malo onse ochezera a pa Intaneti. Aliyense ali ndi gawo la "Analytics" komwe titha kuwona tsatanetsatane wa oyang'anira athu ndipo zomwe zingapereke chidziwitso china pazomwe tiyenera kuchita.
Chifukwa chake, komanso pomaliza, zidzakhala zofunikira kwambiri kuti mudziwe momwe mungasankhire Community Manager m'njira yoyenera. Mwa zina, chifukwa pali zinthu zambiri zomwe zingakubweretsereni.
Khalani oyamba kuyankha