Kampani ikapangidwa, ambiri amasankha kupereka mphatso ya kampani ndi zolinga zosiyanasiyana: kudzidziwitsa okha, kukhala ndi tsatanetsatane kwa makasitomala, kutsatsa… zabwino kwambiri?
Khalani iwo mabotolo osindikizidwa pazenera, ma usbs makonda, zolembera, zolemba, zolemba ... pali zambiri zomwe mungasankhe kupereka makasitomala. Nanga tikuthandizeni bwanji pankhaniyi?
Zotsatira
Kodi mphatso yakampani ndi chiyani?
Choyamba, tikufuna kuti mumvetse bwino zomwe tikutanthauza ndi mphatso yakampani. Imatchedwanso mphatso yotsatsa kapena mphatso yotsatsira, tikukamba ndendende chimodzi zambiri zomwe makampani ali nazo kwa makasitomala awo, kapena makasitomala omwe angakhale nawo, zomwe zimagwiritsidwa ntchito pamwamba pa zonse kusunga anthu awa.
Mwachitsanzo, mphatso ya kampani ikhoza kukhala yomwe mumapeza mukamapita kuwonetsero ndipo pali malo a kampaniyi komwe amapereka mphatso zamtunduwu ngati mwatsatanetsatane kwa anthu omwe amabwera.
Njira ina ingakhale pamene oda yapaintaneti yapangidwa ku sitolo ndipo kampaniyo ikuganiza zopereka mphatso ya kampani pa odayi, monga cholembera, cholembera, ndi zina.
Chiyambi cha mphatso zamakampani
Ndikukhulupirira kuti simukukhulupirira, koma kwenikweni, Kuyambira ku Egypt wakale, mphatso zamakampani zidalipo. Olemba mbiri amadziŵa kuti ambiri anayesa kudzipezera chiyanjo chaumwini cha mafumuwo mwa kupereka tsatanetsatane wotero kotero kuti akawakumbukire ndipo motero, m’njira ina, kukhala ololera kwambiri pamene anapempha chiyanjo.
pambuyo, eya M’zaka za m’ma XNUMX, mphatso zamalonda zinkaonedwa ngati chizolowezi chogulitsa, kapena osachepera kuti chizindikirocho chiwonekere ndipo motero kulimbikitsa chitukuko chake.
Chimodzi mwa zoyamba kugwiritsa ntchito izi chinali Jasper Meeks, chosindikizira cha Coshochton (Ohio). Munthu uyu anasindikiza zikwama zaumwini zokhala ndi dzina la masukulu am'deralo ku sitolo ya nsapato, m'njira yakuti, pamene amayi kapena abambo amapita kukagula nsapato, adatenga chikwama chokhala ndi dzina la sukulu ya mwana wawo monga mphatso. Ndipo apa ndipamene chiwombankhanga chinayambira, pamene mpikisano adazindikira "masewera" omwe sitolo ya nsapato inali nayo, adaganizanso kuchita.
Ndipotu, Zaka zingapo pambuyo pake, mgwirizano woyamba wokhudzana ndi mphatso zamakampani unakhazikitsidwa., makamaka International Association of Promotional Products (PPAI) (mu 1953 inali pamene Association of Manufacturers and Sellers of Advertising and Promotional Items (FYVAR) inatulukira ku Spain).
Ndi mitundu yanji ya mphatso zamakampani yomwe ilipo
Tsopano popeza mukudziwa pang'ono za mphatso zamakampani, chotsatira ndikudziwa kuti ndi mitundu yanji yomwe mungapeze popeza, mwanjira iyi, mudzadziwa zomwe zingakhale zotsika mtengo.
Zowonadi Pali mitundu yambiri ya mphatso zamakampani, kuchokera ku zotsika mtengo komanso zomwe zimatchedwa "mwaulemu" kapena zikomo, monga zolembera, mphete zofunikira, matumba, ndi zina zotero, mpaka zapamwamba kwambiri (ndi zodula), monga madengu a Khrisimasi, zipangizo zamagetsi kapena makompyuta ...
Kawirikawiri, magulu amene tingagawire mphatso zimenezi ndi:
- Ofesi ndi zolemba.
- Zomveka komanso zamankhwala.
- Zida.
- Zida zamagalimoto.
- Zothandizira zosangalatsa.
- Kusamalira kunyumba ndi munthu payekha.
- Ulendo.
- Mafashoni (T-shirts wamba).
- madengu.
Ndipo mphatso ya kampani yotsika mtengo kwambiri ndi iti?
Zowonadi Mphatso zotsika mtengo ndi zaulemu, zomwe zimawononga ndalama zochepa kwambiri, makamaka ngati mumagula zambiri. Timalankhula za zolembera, maunyolo ofunikira, botolo losindikizidwa pazenera, mapensulo, zolemba, etc.
Mphatso yamtunduwu siyenera kunyalanyazidwa, popeza yosankhidwa bwino ndikuganizira zokonda ndi zokonda za ogwiritsa ntchito, imatha kukhudza kwambiri.
Momwe mungasankhire mphatso zamakampani
Kampani iliyonse, ngakhale eCommerce, iyenera kuganizira za mphatso zamakampani izi. Ndi ndalama chifukwa zimakhudza mwachindunji kutsatsa kwa kampani. Mphatso zambiri za kampani nthaŵi zonse zimalembedwa dzina la kampaniyo, kapena chizindikiro chake, m’njira yakuti, mphatso imeneyi ikagwiritsidwa ntchito, ikumbukiridwe m’njira yoti mosapita m’mbali, pakafunika chinthu chogwirizana ndi kampaniyo. ndilo loyamba limene mumayang'ana kawirikawiri.
Posankha mphatso zamakampani izi, muyenera kuganizira:
Mtundu wa kampani ndi zinthu zogulitsidwa
Kuti zikhale zosavuta kuti mumvetse. Ngati muli ndi fakitale yamakompyuta, kupereka apuloni sizinthu "zabwinobwino" chifukwa sizikugwirizana ndi kampaniyo. Koma ngati m'malo mwake mutapereka mwatsatanetsatane banki yamagetsi, usb, pangakhale mwayi wochulukirapo kumbukirani kampaniyo ndikuyilumikiza kuzinthuzo.
zomwe ndi zothandiza
Kupereka mphatso ya kampani nthawi zonse kumakhala ndi zolinga ziwiri. Kumbali imodzi, zikomo kasitomala kapena munthu amene akuvutitsa kukhala ndi chidwi ndi kampaniyo; ndi mbali ina, kuti zikumbukiridwe. Koma ngati mphatso yomwe mumapereka ndi chinthu chomwe sichimathandiza tsiku ndi tsiku, simudzapangitsa munthuyo kukumbukira bizinesiyo.
Choncho, m'pofunika kupewa zinthu zomwe zimadziwika kuti zikugwiritsidwa ntchito, popeza motere mudzakhalapo tsiku ndi tsiku mwamakasitomala anu (amtsogolo kapena apano).
Samalani ndi bajeti
Mosakayikira, bajeti yomwe muli nayo ndi chinthu chofunikira posankha mphatso ya kampani yomwe mukufuna. Kumbukirani kuti ndi ndalama zomwe simungathe kuchira, kotero muyenera kuganizira za mphatso zomwe zili zothandiza koma nthawi yomweyo sizikutanthauza kuti mumakhala mofiira.
mankhwala alumali moyo
Pomaliza, muyenera kuganizira za utali wa mphatsoyo. Ndipo ndiye kuti, ikakhalitsa, m'pamenenso idzakhala ndi zotsatira zambiri pa munthuyo, zomwe zimapangitsa kuti kampani yanu ilembedwe muubongo wawo. Kuonjezera apo, mudzasiya kumverera kwabwino m'lingaliro lakuti ndilokhazikika ndipo chifukwa chake adzawona kuti zomwe mumagulitsa ndizokhazikika.
Tsopano popeza mukudziwa zonse zomwe muyenera kudziwa zokhudza mphatso zamakampani, ndi nthawi yoti muyang'ane yomwe imadziwika ndi kampani yanu kapena eCommerce ndikuyesa njira yotsatsira iyi yomwe nthawi zambiri imapereka zotsatira zabwino. Kodi mungayerekeze kutero?
Khalani oyamba kuyankha