Ngati muli ndi eCommerce kapena mukukhazikitsa imodzi, ndithudi chimodzi mwazinthu zoyamba zomwe imachita, nthawi zina zokha, ndikupanga tsamba la Facebook, tsamba la Instagram, Twitter, TikTok ... gwiritsani ntchito kukhalapo. Ndipo mutakhala nawo kwakanthawi ndipo mukuwona kuti palibe zotsatira, mumadabwa kuti malo ochezera a pa Intaneti ndi chiyani.
Pankhaniyi, Tikuyang'ana pa iwo kuti muwawone kuchokera pamalingaliro a eCommerce. Ndipo kuyambira pano tikukuuzani kuti ndi ofunika, koma muyenera kudziwa momwe mungagwiritsire ntchito moyenera. Tiyambe?
Zotsatira
Sitolo yapaintaneti, zomwe muyenera kudandaula nazo kwambiri zili mu sitolo yokha, ndiye kuti, patsamba lake, chifukwa zomwe mukufunikira ndi kuti ogwiritsa ntchito abwere kwa izo ndikuyesedwa kuti agule zomwe muli nazo.
Komabe, malo ochezera a pa Intaneti a eCommerce nawonso ndi ofunikira komanso amakwaniritsa ntchito zingapo zofunika. Ndi chiyani icho? Timakuuzani za iwo.
Iwo ndi njira yolumikizirana
Ntchito yoyamba yomwe malo ochezera a pa Intaneti ali nayo ndikukhala ngati kulankhulana pakati pa kampani ndi kasitomala. Mwachiwonekere, Mudzakhala ndi foni yanu, adilesi ndi imelo ngati njira, koma nthawi zina anthu ambiri amasankha kulumikizana kudzera pamasamba ochezera kuyankha mafunso kapena chifukwa ndi bwino kwa iwo.
Kumene, mayendedwe awa ayenera kukhala achangu. Ndiko kuti, muyenera kuyang'anira mauthenga omwe angakufikireni, komanso ndemanga, ndikuyankhidwa mwamsanga.
Munthu akatumiza meseji koma osayankhidwa, zimapanga chithunzi choipa chifukwa amene watumiza funso akufuna kuti liyankhidwe, ndipo ngati satero, angaganize kuti sasamalira kampaniyo. .
Mwachitsanzo, tayerekezani kuti mwawona masewera apakanema omwe ndi amodzi mwamasewera apamwamba ndipo ali otchipa. Chodziwika bwino ndi chakuti, ngati mukukayika, mumafunsa ndipo mwaganiza zomutumizira uthenga pa Facebook chifukwa ndipamene mwawonera malondawo. Komabe, maola amapita ndipo samakuyankhani. Ndipo masiku kapena ayi. Kodi mungakhulupirire kugula m'sitolo zomwe sizikuyankhani?
Ngati tilankhula za vuto lina, ndiye kuti uthengawo walandiridwa ndikuyankhidwa posachedwa, kasitomala adzasangalala kuti amuyankha, komanso kuti mumathetsa kukayikira. Mwanjira ina, mumamupatsa mphamvu zomwe angafunikire kuti agule.
Choncho, ngati simudzakhala ndi nthawi yothana ndi malo ochezera a pa Intaneti, ndi bwino kuti musankhe chimodzi kapena ziwiri kuti mukhalepo komanso zomwe mungathe kuzilamulira.
Amasunga anthu
Ntchito ina ndi chifukwa chomwe malo ochezera a pa Intaneti amagwiritsidwa ntchito ndikusunga anthu. Nthawi zambiri makasitomala amatha kukupezani pa malo ochezera a pa Intaneti, kapenanso mumasaka omwe amapeza. Chodziwika bwino ndikuti poyambira amayika dongosolo ndipo ndi momwemo.
Koma ngati amva kukhutitsidwa, ndipo amabwerezanso posachedwa adzayendera malo anu ochezera a pa Intaneti ngakhale kuwakonda kapena kukhala otsatira. Kumeneko atenga sitepe yoyamba.
Ndipo kuyambira nthawi imeneyo, Ntchito ya malo ochezera a pa Intaneti ndi kuwasunga. Muyenera kuti azikhala nanu ndikuwapatsanso zomwe mukudziwa kuti zingawasangalatse. Nthawi yomweyo, muyeneranso kuwapangitsa kuwona kuti ndi ofunikira (ndi kuchotsera, ndi zodabwitsa kapena ngakhale ndi raffles). Izi zimathandiza kugwirizana ndi makasitomala ndikumanga kukhulupirika kwawo, kotero kuti pamene akuyenera kugula chinachake chimene mumagulitsa, amabwera kwa inu, osati ku mpikisano (ngakhale mitengo yanu ili pamwamba).
Iwo ndi njira ina yogulitsa
Kodi munamvapo mawu akuti: "Musaike mazira anu onse mumtanga umodzi"? Tsopano ganizirani za eCommerce yanu. Njira yanu yogulitsa ndi malo ogulitsira pa intaneti, inde. Koma sichiyenera kukhala chokhacho.
Mutha kugulitsa kudzera pamasamba ochezera. Kapenanso kudzera pamapulatifomu ena.
Poyamba, malo ochezera a pa Intaneti monga Facebook kapena Instagram amakulolani kuti mugulitse malonda anu papulatifomu popanga malo ogulitsira pa intaneti. Inde, zikutanthauza kuti makasitomala samapita ku sitolo yanu, koma ndi njira zogulitsa zomwe nthawi zina zimatha kugwira ntchito bwino (ndipo posachoka pa Facebook sangafune kukubisani kwa otsatira anu).
Amatumikira kuti afikire makasitomala ambiri
M'lingaliro la malonda. Potha kugawa anthu, makampeni otsatsa amasinthidwa bwino ndi makasitomala omwe mukuwafuna. Sizofanana kuyambitsa kampeni kwa aliyense amene ali pa Facebook kusiyana ndi kugwirizanitsa phwando linalake (mwachitsanzo, amayi omwe ali ndi chidwi ndi mimba (ngati mumagulitsa zinthu zokhudzana ndi izo).
amakupatsirani data
Chabwino, inde, malo ochezera a pa Intaneti amapereka deta malinga ndi mbiri ya ogwiritsa ntchito, maulendo, ndalama ... Zonse izi zimakuthandizani kuti muzichita zotsatsa zabwino komanso kudziwa zomwe makasitomala anu akufuna kapena amakonda kuti mutha kuyang'ana pazomwe zili.
Koma zomwe simungadziwe ndizomwezo Ikhoza kukuuzani ngati mwasankha bwino kasitomala wanu woyenera. Timadzifotokozera tokha; Tangoganizani kuti muli ndi sitolo yogulitsira nsapato ndipo mukufufuza kwanu mwatsimikiza kuti kasitomala wanu woyenera ndi amuna ndi akazi a zaka zapakati pa 25 ndi 40 omwe nthawi zambiri amapita kukathamanga ndi kusewera masewera tsiku ndi tsiku.
Komabe, zikuwoneka kuti mutakhala pa intaneti mumapeza kuti mbiri yomwe imakuchezerani kwambiri ndi achinyamata azaka zapakati pa 20 ndi 30 omwe samasewera masewera koma amakonda kwambiri mapangidwe a nsapato.
Izo sizikutanthauza kuti inu mbiri yabwino kasitomala ndizolakwika, koma simunaganizirepo ena omwe angatsegule misika yambiri kuti muganizirepo.
Zonsezi zitha kupezeka mu malipoti omwe maukonde amakupatsani ndipo ndi iwo mutha kudziwa ngati kupita patsogolo kwa eCommerce kukuyenda bwino komanso momwe mungafikire anthu ambiri kudzera pamakampeni olipira awa (kuti akhale ogwira mtima).
Kodi tsopano zikumveka bwino kwa inu zomwe malo ochezera a pa Intaneti ndi a eCommerce?
Khalani oyamba kuyankha