Rebranding: nā laʻana

nā laʻana rebranding

Ke lōʻihi ka lōʻihi o ka hōʻailona, ​​​​a i ʻole e nalo i kāna poʻe i manaʻo ʻia, ke ʻano o ka pūʻolo ʻana i kāna huahana a i ʻole ke hāʻawi ʻana i kāna mau lawelawe. Pono ʻoe e hōʻailona hou. He nui nā laʻana o kēia. Ua pilikia kekahi o nā hōʻailona kaulana loa, ʻo kekahi me nā kūleʻa, a ʻo nā mea ʻē aʻe me kā lākou hāʻule ʻole.

No laila, i kēia manawa, makemake mākou e haʻi iā ʻoe e pili ana i kekahi mau laʻana o ka rebranding no laila hiki iā ʻoe ke ʻike i kekahi manawa hiki i ka hoʻoponopono ke alakaʻi i ka kūleʻa. Makemake ʻoe e ʻike hou aku e pili ana i kēia?

He aha ka rebranding

Ma mua o ka hāʻawi ʻana iā ʻoe i nā laʻana, he mea nui e ʻike pono ʻoe i ke ʻano o kā mākou manaʻo i kēlā huaʻōlelo. ʻO ka branding ka ʻike o kahi brand: kou hōʻailona, ​​​​ka memo, ka hōʻailona o nā huahana ... I ka pōkole, ʻo ia nā mea āpau e hāʻawi i ke ʻano i ka brand a i ʻole ka hui ponoʻī.

Eia naʻe, hiki i ka hele ʻana o ka manawa ke hana i ke kiʻi i hala ʻole kēia brand. ʻO kekahi mea e like me ka hānau ʻana i nā makahiki 60 a makemake e hana hou i ka makahiki 2022. ʻOiai e hoʻi hou ana nā ʻano hana, e nānā kahiko ka brand.

Maikaʻi, maikaʻi ʻO kēlā me kēia hoʻolālā kūʻai e pili ana i ka hoʻololi piha a ʻāpana paha o ka ʻike inoa inoa i kapa ʻia he rebranding.

Hāʻawi mākou iā ʻoe i kahi laʻana. E noʻonoʻo ʻoe ua hana ʻoe i kahi hui i ka makahiki 2000 a ʻo kāna logo he ʻāpana peseta. E like me kāu e ʻike ai, i kēlā manawa ua hoʻomaka ke kaʻe ʻana o ka euro. E noʻonoʻo ʻaʻole ʻoe i hoʻololi. I ka makahiki 2022, ʻaʻole i noho hou nā peseta a ʻo ka poʻe wale nō e hoʻomanaʻo iā lākou aia ma luna o 40 mau makahiki (ma kahi o 30 mau makahiki). Eia naʻe, ʻo 20 a 30 ka poʻe i manaʻo ʻia. E kūleʻa paha ʻoe me kēlā logo? ʻO ka mea hiki loa, ʻaʻole.

No laila, ʻo ka hoʻokō ʻana i kahi hoʻololi logo kekahi o nā hoʻolālā rebranding.

ʻO ka branding, rebranding a me ka restyling

El kuni a ua hōʻike mua mākou i ka rebranding ma mua a e ʻike ʻoe he mau huaʻōlelo ʻokoʻa lākou ʻoiai pili lākou kekahi i kekahi. A ʻo ia ka mea ʻaʻole e hana hou ʻia me ka ʻole o ka branding.

Ma ke ʻano o ka hōʻuluʻulu ʻana, hiki iā mākou ke ʻōlelo i kēlā ʻO ka branding ka ʻike o kahi brand a ʻo ka rebranding ka hoʻololi ʻana i kēlā ʻano brand.

Akā, pehea e pili ana i ka restyling? Ua like anei me ka rebranding?

Inā ʻaʻole ʻoe i lohe i ka huaʻōlelo restyling ma mua, ʻike paha ʻoe pili ia i ka hoʻolālā hou ʻana o ka brand. Akā, kūikawā i ke kiʻi. ʻO ia hoʻi, he hoʻololi i ka logo, hoʻololi i ke ʻano o nā leka, i ke ʻano o ka hoʻonohonoho ʻana ... Akā me ka hoʻololi ʻole i nā kala a i ʻole ke ʻano.

Hiki iā mākou ke ʻōlelo ʻo ka rebranding ka mea nui i ka wehewehe ʻana i ka ʻike maka a me ka hoʻololi ʻana i ka ʻike ʻoihana. ʻO ia hoʻi, ʻO ka restyling kekahi ʻāpana o ka rebranding.

I ka manawa e hana ʻia ai ka hōʻailona hou ʻana

I ka manawa e hana ʻia ai ka hōʻailona hou ʻana

ʻAʻole hiki ke lawe maʻalahi ʻia ka rebranding, ʻaʻole hiki ke hana i kēlā me kēia manawa āu e makemake ai no ka mea hiki ke hōʻino.

No ka laʻana, e noʻonoʻo he laikini kāu a ke hoʻāʻo nei ʻoe e hōʻike. Akā i nā mahina 6 e hoʻololi ʻoe i ka logo no ka mea ʻaʻole ʻoe makemake iā ia. A laila hou. ʻO kēlā mau hoʻololi a pau e hoʻopololei i nā mea kūʻai a me nā mea hoʻohana no ka mea ʻaʻole lākou i ʻike iā ʻoe. Inā pili lākou i kahi kiʻi kikoʻī i kāu ʻoihana a hoʻololi ʻoe iā ia, ʻike ʻia ʻaʻole lākou e ʻike iā ʻoe, a ʻo ia ka mea e pono ai e hoʻolaha hou a hoʻopukapuka i hiki ai ʻoe i kāu poʻe hālāwai.

No kēlā mea, ʻO ka hoʻopaʻa inoa ʻana wale nō i ʻōlelo ʻia:

  • Ke komo nei nā ʻoihana pae oʻo, 'o ia ho'i, ke 'ike nui 'ia a pono e ho'ololi e ho'omau i ka pi'i 'ana.
  • Inā ʻaʻohe pilina o ka inoa inoa me nā mea kūʻai aku. Maikaʻi no ka mea ua loli nā ʻano, no ka mea ua lilo i ka wā kahiko, etc. I kēlā mau hihia, pono e hoʻokumu i kahi hoʻolālā rebranding.

E hoʻomanaʻo ʻaʻole kēia he hoʻololi wale a i kēia manawa. Pono e hoʻokō i kahi hoʻokolokolo e hiki ai ke koho i ka hoʻololi maikaʻi loa, a pehea e hoʻokō ai, i ʻike mau nā mea kūʻai aku iā mākou a pili i kēlā kiʻi hou a me ka hōʻailona hōʻailona me ka ʻoihana i hana no laila. mau makahiki.

Rebranding: nā laʻana maoli a kūleʻa

E like me kā mākou ʻike ʻoi aku ka waiwai o kahi laʻana ma mua o nā huaʻōlelo āpau e hiki iā mākou ke haʻi iā ʻoe e pili ana i ka rebranding, ma lalo mākou e ʻike i nā hiʻohiʻona kūleʻa a me nā ʻoihana maoli. ʻOiaʻiʻo, ʻoi aku ka nui o ka hopena i ke kani ʻana iā ʻoe.

Apple

hōʻailona ʻāpala

ʻAʻole paha ʻoe i ʻike, ʻaʻole ia he mea i makemake nui ʻia e ka brand, akā pono ʻoe e ʻike, i ka wā i hānau ʻia ai, ʻo ka hōʻailona mua i loaʻa iā ia he kiʻi kiʻi o Newton ma lalo o kahi lāʻau ʻāpala, me ka ʻāpala ma luna. o kona poo .

ʻIke maopopo ʻAʻole makemake ʻia ka logo, a i kēlā makahiki hoʻokahi (ke kamaʻilio nei mākou e pili ana i ka makahiki 1976) ua hoʻololi lākou iā ia i ka silhouette o kahi ʻāpala me nā kala o ke ānuenue. ʻOi aku ka kūleʻa a ʻoi aku ka maikaʻi. He holomua piha.

ʻO ka ʻoiaʻiʻo, mai ka makahiki 1976 ua hoʻololi wale ʻia kāna logo ma ke ʻano o ke kala, akā mau ka ʻāpala kumu.

YouTube

ʻAʻole paha ʻoe i ʻike nui, a ʻoi aku ke ʻano o ka restyling ma mua o ka rebranding. Akā aia ma laila.

Inā ʻike ʻoe i ka logo Youtube mua, e ʻike ʻoe i kēlā ʻO ka ʻāpana ʻelua o ka huaʻōlelo, Tube, aia i loko o kahi pahu ʻulaʻula, e pili ana i kahi kahawai. Akā, i kona hoʻololi ʻana i kēlā pahu, ua haʻalele ʻo ia iā ia iho mai laila a lawe i mua o ka ʻōlelo, e kau ana i kahi pāʻani ma luna.

holomua? ʻO ka ʻoiaʻiʻo inā inā. ʻOi aku ka maopopo, ʻoi aku ka ʻike o nā mea e hana nei a maʻalahi.

Instagram

instagram rebranding

Puna: Marcas-logos.net

ʻO kahi hōʻailona ʻē aʻe i hoʻololi ʻia mai kona hānau ʻana i ka makahiki 2010 ʻo ia kēia. I kēia manawa, hoʻohana mau ʻoe iā ia akā i ka makahiki 2010 ua loaʻa iā ia ʻelua mau hoʻololi logo, a ʻo kekahi ma 2011. Ma mua he pahupaʻikiʻi kahiko (a i kēlā manawa aia nā mea hou). Ma hope Ua hoʻololi lākou iā ia i kahi hōʻailona maʻalahi, a i ka makahiki aʻe ua hāʻawi lākou iā ia i kahi ʻili-like like me ka ʻili. e hoʻokokoke ana i ke kiʻi a me ka hana ʻana i kahi manaʻo ʻokoʻa.

Inā mākou e hoʻohālikelike i ka hōʻailona o kēia manawa me ka 2010, ʻaʻole nui ka hoʻohālikelike ʻana, ma mua o ka nānā ʻana a me ka uila.

Nui nā mea ʻē aʻe i hiki iā mākou ke haʻi iā ʻoe: McDonald's, Google, Nescafé, Ikea, Disney ... Ua ʻike paha ʻoe e pili ana i ka rebranding a me nā hiʻohiʻona o lākou? E ʻike iā mākou ma nā ʻōlelo a haʻi mai iā mākou i kou manaʻo, inā he pololei a ʻaʻole paha.


Hoʻopili ka ʻike o ka ʻatikala i kā mākou kumumanaʻo o ka hoʻoponopono hoʻoponopono. E hōʻike i kahi kaomi hemahema ʻaneʻi.

E lilo i mea mua e wehewehe

E waiho i kāu manaʻo

Kāu leka uila aae? E,ʻaʻole e paʻiʻia.

*

*

  1. He kuleana no ka ʻikepili: Miguel Ángel Gatón
  2. Ke kumu o ka ʻikepili: kaohi SPAM, hoʻokele ʻōlelo.
  3. Legitimation: Kou ʻae
  4. Ka kamaʻilio ʻana o ka ʻikepili: ʻaʻole e hōʻike ʻia ka ʻikepili i nā ʻaoʻao ʻekolu koe ka mana o ke kānāwai.
  5. Pūnaewele mālama: Pūnaewele i mālama ʻia e Occentus Networks (EU)
  6. Nā Kuleana: I kēlā me kēia manawa hiki iā ʻoe ke palena, hoʻōla a kāpae i kāu ʻike.

bool(ʻoiaʻiʻo)