He aha ka brand

He aha ka brand

ʻO ka brand kekahi mea e pili ana i nā huahana, nā hui, nā ʻoihana, etc. Hiki iā mākou ke ʻōlelo he kāleka ʻoihana ia no nā mea kūʻai aku, i hala, i kēia manawa a me ka wā e hiki mai ana, e ʻike ai. Akā, He aha ka brand? He aha nā ʻano ma laila? Pehea ʻoe e hana ai?

Inā he kānalua kāu e pili ana i ka wehewehe ʻana i nā huahana a / a i ʻole nā ​​​​lawelawe i kēia manawa ma ka mākeke, inā makemake ʻoe e ʻike pololei i kona manaʻo, he aha ia e ʻokoʻa ai i ka branding, a i ʻole nā ​​​​ʻano o ka brand, loaʻa iā ʻoe nā ʻike āpau āu e pono ai. maanei.

He aha ka brand

ʻO kahi brand he a sila kūʻokoʻa o kahi huahana, lawelawe, ʻoihana, ʻoihana ... I nā huaʻōlelo ʻē aʻe, hiki iā mākou ke ʻōlelo ʻo ia ka inoa i ʻike ʻia ai kēlā huahana (lawelawe, hui, ʻoihana ...) a ma ia mea e loaʻa ai kahi ʻike ʻo ia hoʻi, i ka wā i kapa ʻia ai, ʻike maopopo nā mea āpau i ke ʻano o ia mea. .e kuhikuhi ana.

No ka laʻana, ʻo Coca-Cola, Apple, Google ... ʻO ka inoa ʻana i kēlā mau huaʻōlelo e alakaʻi iā mākou e noʻonoʻo e pili ana i ka hui a huahana paha.

Wahi a ka Hui Kūʻai ʻAmelika, 'O ka brand "he inoa, he hua'ōlelo, he hō'ailona, ​​he hō'ailona, ​​he ho'olālā, a he hui pū kekahi o ia mau mea e hō'ike ana i nā huahana a me nā lawelawe o kahi hui a ho'oka'awale iā lākou mai nā mea ho'okūkū." Ua like loa ka wehewehe a ka ʻO ke keʻena Sepania o nā patent a me ka brand e ʻōlelo ana ʻo ka hōʻailona "ka hōʻailona e hoʻokaʻawale i nā huahana a i ʻole nā ​​​​lawelawe o kahi hui ma ka mākeke, ʻo ia no ke kanaka a i ʻole ke ʻano pilikino."

Eia nō naʻe, ʻaʻohe o kēia mau manaʻo i kēia manawa (a me ka wā e hiki mai ana), no ka mea, ua lilo ka brand i mea hana hoʻolālā e ʻike a hōʻoia i kahi pilina maikaʻi me nā mea kūʻai aku. No ka laʻana, e noʻonoʻo i kahi soda i kapa ʻia ʻo Kauka Joe. He inoa ia e hiki ke lilo i brand. Akā ʻaʻole kēia i ka inoa ʻana i kēlā huahana, akā ʻo kāna pahuhopu ka hoʻokaʻawale ʻana iā ia iho mai ka hoʻokūkū, hoʻohālikelike, ʻike a hoʻomanaʻo ʻia e nā mea kūʻai.

ʻO nā mea a pau e pili ana i kēia mau mea Hoʻoponopono ʻia e ke Kānāwai 17/2001, o Dekemaba 7, ma luna o nā inoa inoa, i loaʻa nā koi a pau e pono ai ka brand a me nā mea nui ʻē aʻe e pili ana iā lākou.

Brand a me ka branding, ua like ia?

brand or branding

No kekahi manawa i kēia manawa, lohe ʻia ka huaʻōlelo branding e pili ana i nā ʻoihana a, i nā manawa he nui, huikau i ke ʻano o ka branding. No ka mea, ʻaʻole pili nā huaʻōlelo ʻelua i ka mea like.

ʻOiai he inoa ka inoa, a i ʻole he ala e kuhikuhi ai i kahi huahana, lawelawe, hale kūʻai, etc.; ma ka hihia o branding mākou e kamaʻilio nei e pili ana i kahi moʻo o nā hana i hana ʻia e hana i kahi hōʻailona 'waiwai'. Ma nā huaʻōlelo ʻē aʻe, e hana i kahi inoa ʻelele e hōʻike ana i kēlā maikaʻi a i ʻole lawelawe a, i ka manawa like, loaʻa kahi waiwai pili (pili me nā mea kūʻai aku, hoʻoikaika iā lākou, hoʻopuka i kahi pane a ʻike wale paha).

Nā ʻano kālepa

Nā ʻano kālepa

Hiki iā mākou ke hoʻokaʻawale i nā ʻano mea like ʻole i kēia lā.

Wahi a ka Spanish Patent and Trademark Office, ma waho aʻe o ka hōʻailona pilikino, aia ʻelua mau ʻano o ka hōʻailona:

  • Laina hui. ʻO ia "ka mea e hoʻokaʻawale i ka mākeke i nā huahana a i ʻole nā ​​​​lawelawe o nā lālā o kahi hui o nā mea hana, mea kālepa a mea lawelawe paha. ʻO ka mea nona kēia hōʻailona i ʻōlelo ʻia he hui.
  • Hōʻailona hōʻoia. ʻO ia "ka mea e hōʻoiaʻiʻo a hōʻoia paha i nā huahana a i ʻole nā ​​​​lawelawe i hoʻopili ʻia e hoʻokō i nā koi maʻamau, ʻoi aku hoʻi e pili ana i ko lākou ʻano, nā ʻāpana, ke kumu ʻāina, nā kūlana ʻenehana, ke ʻano o ka hana ʻana i ka huahana, etc. ʻAʻole hiki ke hoʻohana ʻia kēia hōʻailona e ka mea nona, akā e nā ʻaoʻao ʻekolu āna i ʻae ai, ma hope o ka hoʻomalu ʻana a me ka loiloi ʻana i nā huahana a i ʻole nā ​​​​lawelawe o kēia ʻaoʻao ʻekolu e hoʻokō i nā koi i ʻōlelo ʻia e hōʻoia a hōʻoia ʻia.

Eia nō naʻe, hiki iā mākou ke ʻike i nā ʻano ʻano like ʻole, e like me:

  • Hōʻailona huaʻōlelo. Hana ʻia lākou me nā leka a me nā helu.
  • Nā kaha kiʻi. ʻO nā mea i loaʻa wale i nā mea kiʻi, e like me nā logos, nā kiʻi, nā kiʻi, nā kaha kiʻi, nā hōʻailona, ​​​​ikona, etc.
  • Nā lama huikau. He hui ia o na mea elua ma ke ano e hui pu ai ka mahele ike (kii) me ka mahele kikokikona (ka huaolelo).
  • Hōʻailona ʻekolu. Hoʻohālikelike ʻia lākou no ka mea ʻo kahi hapa o kā lākou mau mea e wehewehe ai iā lākou i ko lākou ʻike. ʻO Toblerone paha kekahi laʻana, nona ke ʻano o ke ʻano pyramid i ʻokoʻa.
  • Nā kaha kani. ʻO ia nā mea pili i nā kani.

Pehea e noi ai i kahi hōʻailona

Pehea e noi ai i kahi hōʻailona

ʻO ka inoa ʻana i kahi huahana, lawelawe ... ʻaʻole maʻalahi e like me kou manaʻo, ʻoiai ʻo ka mea maikaʻi loa, i ʻole ʻaihue kekahi i kēlā "ʻike" e hoʻopaʻa inoa. Akā Ma mua o ka hana ʻana, pono ʻoe e hana i nā ʻano hana, ʻoiai lākou:

  • E koho i ka brand, ʻo ia hoʻi, e hoʻoholo i ka inoa o ia brand. Ma keia manao, ua paipai ka Spanish Patent and Trademark Office i ka euphonic, oia hoi, aole e paakiki ka olelo ana a me ka olelo ino; a maʻalahi hoʻi e hoʻomanaʻo.
  • Hōʻalo i nā pāpā inoa kānāwai. Ma kēia hihia, aia nā inoa, a i ʻole nā ​​koi e pono e hoʻokō ʻia a aia i loko o ke kānāwai Trademark ma nā ʻatikala 5 a 10.

Ke hōʻoia ʻoe ua pololei ka inoa i koho ʻia a pili i nā kānāwai o kēia manawa, hiki iā ʻoe ke hoʻopaʻa inoa i ka hōʻailona. No kēia, hana ʻia ma o ka Spanish Patent and Trademark Office. Hiki ke hana i keia hana ma ka pūnaewele a i ʻole ma ke kino. Inā ʻoe e hana ma ke ala mua e loaʻa iā ʻoe ka 15% hoʻemi.

No ke kumu kūʻai, inā ʻo ka brand ka papa mua, pono ia e uku (ʻikepili mai 2022) 150,45 euros (127,88 euros i ka hihia o ke kaʻina hana a me ka uku uila).

Hiki i kēlā me kēia kanaka, ke kino a i ʻole ke kānāwai, ke noi e hoʻopaʻa inoa i kahi hōʻailona. E hilinaʻi ʻia ia i ka hoʻohana āu e hāʻawi ai i kēia a me nā pono āu e loaʻa ai no ka mea ʻaʻole wale ka papa inoa aupuni akā ʻo ka honua hoʻi ka lōʻihi o ke kaʻina hana akā hiki iā ʻoe ke mālama i ka mea kākau o kēlā māka no kekahi. manawa.

A ʻo ka hoʻopaʻa inoa ʻana o kahi hōʻailona ʻaʻole mau loa akā pono e hoʻololi hou ʻia, a no laila e uku hou i kēlā me kēia 10 makahiki.

E like me kāu e ʻike ai, ʻo ka ʻike he mea maʻalahi ia, ʻoiai ʻo ke kaʻina hana e hoʻopaʻa inoa i kekahi e komo i kahi outlay ʻaʻole nui ka poʻe e hana, ma ka liʻiliʻi i nā makahiki mua o ke ola o kēlā huahana, lawelawe, ʻoihana.


Hoʻopili ka ʻike o ka ʻatikala i kā mākou kumumanaʻo o ka hoʻoponopono hoʻoponopono. E hōʻike i kahi kaomi hemahema ʻaneʻi.

E lilo i mea mua e wehewehe

E waiho i kāu manaʻo

Kāu leka uila aae? E,ʻaʻole e paʻiʻia.

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  1. He kuleana no ka ʻikepili: Miguel Ángel Gatón
  2. Ke kumu o ka ʻikepili: kaohi SPAM, hoʻokele ʻōlelo.
  3. Legitimation: Kou ʻae
  4. Ka kamaʻilio ʻana o ka ʻikepili: ʻaʻole e hōʻike ʻia ka ʻikepili i nā ʻaoʻao ʻekolu koe ka mana o ke kānāwai.
  5. Pūnaewele mālama: Pūnaewele i mālama ʻia e Occentus Networks (EU)
  6. Nā Kuleana: I kēlā me kēia manawa hiki iā ʻoe ke palena, hoʻōla a kāpae i kāu ʻike.

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