Kayan wasa, Takalma da Fashion sune Rungiyoyin sayarwa tare da mafi girma a cikin eCommerce, kamar yadda aka nuna ta Nazarin Kasuwancin Dijital na Farko gabatar jiya by IAB UK, ofungiyar tallace-tallace, tallace-tallace da sadarwar dijital a cikin Sifen, wanda aka gudanar tare da haɗin gwiwar Corpora360, ƙwararru a cikin hanyoyin magance kasuwancin wayoyin hannu don sashin Retail.
Nazarin yana nazarin mafi yawan alamun kasuwanci a cikin kasuwar sayar da kayayyaki ta Sifen, da ba da sabis ɗin su a cikin tashar jiki da dijital (tebur da wayar hannu), da kuma ta daidaitawar kasuwanci ga sababbin na'urori kamar wayoyin komai da ruwanka, kwamfutar hannu ko kuma wayoyi. Don yin hakan, an zaɓi nau'ikan 119 daga manyan ɓangarorin Retail 10 tare da kasancewar kan layi, la'akari da adadin tallan su, sanannun da kasancewar su. Fashion ya zama yanki mai nauyin gaske, da takalma da kayan haɗi.
Ofarshen Nazarin Kasuwancin Dijital na Farko
Shafin kan layi na yau da kullun
Kamfanoni a cikin kamfanonin sayar da kayayyaki suna yin amfani da ƙa'idodin duniya, suna danganta dabarun su da ƙungiyar aiki zuwa tallan gargajiya da na kan layi. A wannan ma'anar, 82% daga waɗannan suna da kantin intanet. Wannan bayanan yana ƙaruwa zuwa 88% la'akari da asalin asalin Sifen (62% na samfurin).
Daga cikin fannoni tare da mafi girman kasancewa a cikin tashoshin tallace-tallace na dijital, waɗannan masu ficewa:
- Gidan wasan yara: 100% na alamun da aka karanta suna da kantin yanar gizo
- Takalma: 95% na alamun da aka karanta suna da kantin yanar gizo
- Fashion: 93% na alamun da aka yi karatu suna da kantin intanet
Inganta kwarewar siyayya
Asaukar a matsayin abin dubawa ga ayyukan yanar gizo guda 11, wannan binciken yana lura cewa mafi yawan yaduwa tsakanin samfuran shine sandar binciken samfur da aka aiwatar a cikin 83% na ƙofofin. A matsayi na biyu shine “sayar da giciye” ko samfuran da aka ba da shawarar don haɗawa tare da samfurin da ake kallo ko aka saya (66%). Abu na uku da aka fi amfani da su shi ne "ba da daɗewa ba", tare da 47%.
Koyaya, kawai 15% na alamun da aka yi nazarin sun ba da izinin wadatar kan layi a cikin shagon jiki kuma 3% ne kawai ke yin ajiyar kan layi.
Game da Kafofin Watsa Labarai na Zamani, har zuwa 86% na alamomi sun haɗa a cikin tayin zaɓi don raba samfuran su ta Facebook (77%), Twitter (61%), Pinterest da Google+ (39%) kuma ta hanyar imel (33%).
Binciken ya kuma binciko sabbin dabarun da suka shafi mahada da kuma zaman tare tsakanin tashar gargajiya (shagon jiki) da tashar dijital (shagon yanar gizo) kamar "Danna & Tattara" (siyan kan layi, tarin a shago), yanar gizo (neman bayanai a cikin yanar gizo / aikace-aikacen, sayayya a cikin shago) ko duk ayyukan da aka sani ƙarƙashin ma'anar "Brick & Clicks" (alal misali, siyan kan layi, dawowa cikin shago, da sauransu). A cikin dabarun omnichannel, kamfanonin Pull & Bear, Mango, G-Star, Uterque, Mayoral, Decathlon, Fnac da Prenatal sun yi fice. Fnac da PreNatal ne kawai ke ba da rijistar kan layi da ɗaukar kaya.
Isarwa da dawowa
Lokacin aikawa a Spain ya fi na Amurka sauri: kusan 70% ana kawowa cikin kwanaki 3 (8% a Amurka). 58% na alamun suna ba da sabis na bayarwa na Kyauta (kamar ɗakunan ajiya ko isar da sako). 12% kawai ke ba da jigilar kaya kyauta. Dawowar kyauta ne a cikin kashi 39% na al'amuran, wanda ke nuna Haske, Babban Rarrabawa da Wasanni.
Sadarwa
31% na alamomi suna sadarwa gabatarwa akan yanar gizo, galibi akan shagon yanar gizo (96%), zuwa mafi ƙarancin shagon zahiri (36%). Newsletter shine mafi girman tsari (77%) idan aka kwatanta shi da blog (45%) da hira (8%).
Kasuwancin hannu
52% na alamun da aka yi nazarin suna da aikace-aikacen asali, kodayake waɗannan, 21% ne kawai ke ba da sayayya ta kan layi. Koyaya, kawai kashi 21% na shagunan kan layi suna da ƙirar daidaitawa (ƙirar amsawa). Yankunan da ke jagorantar darajar samfuran da aka daidaita su zuwa wayar tafi da gidanka sune Babban Rarraba (86%), Toys (80%), Fashion (77%) da Na'urorin haɗi (64%).
Masana suna magana
para Anthony Traugot, Babban Darakta na IAB Spain, "Kashe - kan dabarun an sanya shi a matsayin sabon yanayi a Retail, babu shakka yana daya daga cikin masu durkusar da tattalin arziki, kodayake mun lura cewa har yanzu akwai sauran sarari na kirkire-kirkire da ci gaba".
A cewar Xavier Clarke, Daraktan Waya, Innovation da Sabon Media, "Presencearancin kasancewar kasuwancin e-commerce yana da ban mamaki, inda ƙari kuma akwai ƙarin fare akan aikace-aikace fiye da wayar hannu ko yanar gizo mai amsawa, wanda yakamata ya zama gama gari. Hakanan akwai ɗaki da yawa don haɓaka don Alamar Dijital a cikin shagunan jiki, buƙata daga masu amfani da kansu ”.
A cikin kalmomin Florencio Revilla, manajan kasuwanci na Corpora360, “Alamomin suna sane da kasancewar abokin huldar. Dole ne kwarewar siyayya ta kasance iri ɗaya kuma ta daidaita a kowace tashar, ya zama shagon zahiri, daga PC, kwamfutar hannu ko wayo. Ara, kasancewar a cikin tashar wayar hannu yana da mahimmanci don haɓaka ba kawai tallace-tallace a cikin tashar dijital ba, amma har ma don inganta ƙwarewar cinikin kanta a cikin tashar ta zahiri, wanda har yanzu ke wakiltar yawancin tallace-tallace a cikin ɓangaren sashin. ".
Saukewa
Kuna iya dubawa da zazzage cikakken binciken a nan.