A cikin bincikenku kan Ecommerce a Turai, Hukumar Tarayyar Turai ta fitar da rahoton farko inda ta fitar da matsayarsa. Binciken sashin wanda ya fara a watan Mayu 2015, da nufin tattara shaidu akan abubuwan da ka iya kawo cikas ga gasar da ke da nasaba da ci gaban kasuwancin e-commerce, kazalika da fahimtar abubuwan da ke iya hana abubuwa.
Wannan bincike yana daga cikin "Dabarun Kasuwancin Digital Digital Strategy", inda aka bayyana ayyuka daban-daban ta inda Hukumar Tarayyar Turai ke niyyar ƙirƙirar "Kasuwancin dijital ɗaya". A zahiri, ɗayan Babbar manufar Hukumar ita ce tabbatar da kyakkyawar dama ga masu siye da kamfanoni zuwa samfuran da sabis ta hanyar kasuwancin lantarki a duk cikin Tarayyar Turai.
Rahoton ya bayyana cewa Kasuwancin Kasuwanci a Tarayyar Turai ya haɓaka cikin kwanciyar hankali a cikin recentan shekarun nan kuma wanda a halin yanzu shine kasuwar e-commerce mafi girma a duniya. Adadin mutanen da ke da shekaru 16 zuwa 74 waɗanda ke yin odar kayayyaki ko ayyuka a kan layi ya girma daga 30% a 2007 zuwa 53% a 2015.
Amma duk da wannan ci gaban, a shekarar bara 15% ne kawai suka zaɓi kasuwancin e-commerce na kan iyaka, suna siyan layi ta hanyar mai siyarwa da aka kafa a wata ƙasa membobin EU. Rahoton ya kuma tabbatar da cewa Ecommerce wata muhimmiyar alama ce ta nuna gaskiya da kuma gasar tsada, mafi kyawun zaɓi na masu amfani da damar samun mafi kyawun tayin.
Koyaya, a cikin martani ga ƙara nuna gaskiya game da farashi da gasar kan layi, masana'antun suna neman sarrafa rarraba domin inganta farashin da ingancin rarrabawa.
Rahoton farko an bude shi ne don neman shawarar jama'a kuma duk masu sha'awar suna iya yin sharhi game da shi, ƙara ƙarin bayani ko ɗaga sabbin tambayoyi.