A cewar wani binciken na - PrestaShop, shugaba a Spain a cikin e-kasuwanci mafita dangane da free software, da Black Jumma'a da kuma Cyber Litinin suna ci gaba da samun mabiya a Spain, har ta kai ga cewa bin waɗannan bukukuwa na kasuwanci ya ninka na ƙasashe kamar Faransa da Italiya.
A zahiri, fiye da 50% na shagunan Sifen da aka tuntuɓa za su aiwatar da ayyukan kasuwanci a ranar Jumma'a, ranar rangwamen lokacin Kirsimeti da ake bikin wannan shekara a ranar Juma'a, Nuwamba 27. Bugu da kari, fiye da 40% za su yi hakan a ranar Litinin ta Intanet, ranar da za a sauya rangwamen zuwa Intanet kuma hakan zai kasance a ranar Litinin, 30 ga Nuwamba.
Black Friday ya fi shahara a Sifen fiye da Litinin Litinin
Binciken ya tabbatar da cewa Bikin Juma'a ya fi na 'Cyber Litinin' a Spain. Yayinda 56,4% na shagunan Mutanen Espanya ke shirin yin tayi na musamman akan Black Friday.
27,9% har yanzu ba su san shi ba kuma 15,7% ba su da wani aiki na musamman da aka shirya don wannan ranar, 41,4% na kasuwancin da aka nemi shawara don ba da ragi na musamman a ranar Litinin na Intanet, 18,2% ba sa tunani kuma 40,4% ba su yanke shawara ba tukuna .
Daga cikin shagunan da ba za su yi bikin ranar Juma'a ba, kashi 45,8% ba za su yi haka ba saboda ba su ɗauke shi wata muhimmiyar rana a Spain ba. 43,8% saboda basu da lokaci kuma sun fi so su mai da hankali kan lokacin Kirsimeti mai zuwa da 10,4% saboda basu san abin da ya ƙunsa ba. Kodayake shahararren Cyber Litinin ya yi ƙasa, dalilan da ya sa shagunan Mutanen Espanya ba sa yin bikin suna kama: rashin dacewa (47,3%), rashin lokaci (30,9%) ko jahilci (21,8%).
Akwai biki na uku a wannan ƙarshen sati wanda ake kira Businessananan Kasuwancin Asabar. Yini ne na bayarwa a cikin ƙananan kasuwancin cewa tun daga 2010 aka gudanar a ranar Asabar bayan Black Friday, wannan shekara a Nuwamba 28. Koyaya, Asabar ɗin Businessananan Kasuwanci ba'a san shi da yawa a Spain ba: kaso 92,7 cikin ɗari na waɗanda aka bincika ba su san menene ba.
Black Friday, biki akan hauhawa tun 2011
A Spain, bikin ranar Juma'a ba ta daina yaduwa a shekarun baya ba, har ta kai ga cewa kasuwancin Spain ya fi na sauran kasashe makwabta dangane da sanya ido kan Black Friday da Cyber Litinin, a cewar binciken na PrestaShop.
Duk da yake a cikin Spain waɗannan abubuwan biyu zasu sami kimanin kashi 48,9%, a cikin Italia wanda aka shirya bin diddigin shine 26,5% kuma a Faransa da kyar suka kai 21%. Ga shagunan Sifen da yawa, ƙarshen ƙarshen ƙarshen Nuwamba ya nuna farkon kamfen Kirsimeti da ragi a ranar Juma'a da Cyber Litinin suna ƙarfafa tallace-tallace na farko. Ayyukan kasuwanci da akafi sani akan lokacin waɗannan bukukuwa sune ragi akan duka kundin (31%), tayi akan wasu samfuran (25%), farashin jigilar kaya kyauta (16%), kari don sayayya nan gaba (6%) da ƙaddamar da kayayyaki da sabis na musamman na waɗannan ranakun (5%), a cewar Spanishungiyar Mutanen Espanya ta Tattalin Arziki (Adigital).
"Duk abin da ke nuna cewa wannan shekara ta Black Friday da Cyber Litinin za su sami babban nasara a Spain", In ji Bertrand Amaraggi, Manajan Kasa na Spain a PrestaShop, jagora a dandamali na kasuwancin e-commerce; Shagunan yanar gizo 40.000 da aka kirkira a ƙasarmu suna ɗaukar fasahar su. “Sakamakon bincikenmu ya nuna cewa mafi yawan‘ yan kasuwa za su shiga wadannan shagulgulan, don haka muna sa ran karshen makon karshen Nuwamba zai kasance mai ban mamaki game da tallace-tallace. Musamman a harkar kasuwanci ta lantarki, wanda wannan shekara zai iya karya sabon rikodin sauyawa a Spain "ya kammala
An gudanar da binciken ne tsakanin 27 ga Oktoba da 13 ga Nuwamba, 2015 ta hanyar Intanet a Spain, Faransa, Italia, Portugal, Jamus, Poland, Netherlands, Ingila da Amurka. A Spain samfurin ya haɗa da shaguna 324. Shagunan da aka bincika sun kasance galibi bangaren yadi (16,4%), kula da yara (9,6%), kiwon lafiya da kyau (8%), kayan gida da gonar (8%) da kayan ado da kayan haɗi (7,1%)
Prestashop yana ba da kyautar Black Friday ta musamman
Tare da manufar ci gaba da kwadaitar da shaguna don buɗe wa duniyar kasuwancin lantarki, don ƙarin koyo game da Tallace-tallace na Yanar Gizo da haɓaka tallace-tallace na Kirsimeti, PrestaShop zai shirya jerin webinars kyauta wanda mafi kyawun masana a ɓangaren suka jagoranta. Shafukan yanar gizon za su yi ma'amala da yadda za a aiwatar da dabarun eCommerce mai amfani, yadda za a ƙirƙirar kantin yanar gizo kyauta tare da PrestaShop, yadda za a inganta shafin biyan kuɗi ko SEO tsakanin sauran batutuwa.
Kari akan haka, don jagorantar shagunan kan layi yayin hutu, PrestaShop ya kirkiro wani jagoran Kirsimeti kuma ɗayan salo don ba ku duk mabuɗan don inganta sarrafa tallace-tallace yayin yakin Kirsimeti.