A cikin SEO EAT yana nufin Experiwarewa, Iko da Dogara (Kwarewa, Iko da Dogara). Kalmar EAT ta fara aiki a cikin watan Agusta 2018, lokacin da sabuntawa a cikin algorithm na Google wanda ake kira sabuntawar likita ya faru. Mahimmancinsa ya samo asali ne daga gaskiyar cewa a ƙarshe zaku iya amfani da shi don sanya ayyukan su zama masu fa'ida a cikin shagonku ko kasuwancin kan layi.
EAT yana taka muhimmiyar rawa a cikin sabuntawar algorithm na Google. Shafukan "Kuɗin ku, Rayuwar ku" (YMYL) sun sami matsala sosai game da matsalolin EAT. Idan rukunin yanar gizonku bai dace da rukunin YMYL ba, to baku da abin tsoro. Duk da haka, yana da mahimmanci a lura cewa saboda rukunin kasuwancin e-commerce suna karɓar bayanan katin kuɗi, ana ɗaukar su YMYL shafuka. An faɗi haka, EAT ba algorithm bane, amma algorithms na Google an sabunta su don neman alamun da zasu tabbatar ko suna yin nazarin abun ciki tare da mai kyau ko mara kyau EAT. Mara kyau EAT zai iya haifar da mummunan matsayi.
Batun EAT ga YMYL yanar gizo shine cewa suna buƙatar ƙwararren ƙwararren masani don samar da abun ciki ko aiki tare da mutanen da ke da takaddun shaidar dacewa. Koyaya, ban da buƙatar abun ciki na YMYL - wanda yawanci ke yin ma'amala da likita, kuɗi, saye ko bayanin doka - abubuwan masanan da ke bin ƙa'idodin EAT sune waɗanda ke biyan bukatun masu sauraro da fahimtar manufar a baya tambayoyin ko tambayoyin da suke yi.
Cinye: Babu maki kuma ba shine matakin haɓaka ba
Kada ku damu, babu wani babban ci EAT da shafukanku suke buƙatar cimmawa. Google algorithm bai sanya maki EAT ga shafuka ba. Kada ku rasa bacci tunanin hanyoyin inganta wannan maki. EAT shima ba shine matsayin matsayi na kai tsaye ba. Google yana da abubuwan martaba 200, aƙalla, gami da saurin shafi, amfani da kalmar shiga cikin alamun take, da ƙari. Amma EAT yana da tasiri kai tsaye a kan martabar shafin ku, saboda abun cikin dole ne ya dace da ƙa'idodin EAT. Ta wannan hanyar, ya zama babban matsayi.
EAT yana nufin "Kwarewa, Hukuma, Dogara."
"Kwarewa" - Dole ne ka zama kwararre a fannin ka. Kwarewa yana nufin cewa dole ne ku nuna kwarewar mahaliccin Babban Abun Cikin (MC) kuma ku ambace shi a cikin abun cikin ku. Warewa ba ta da mahimmanci ga yanar gizo na ba'a ko jita-jita, amma yana da mahimmanci ga likitanci, kuɗi, ko gidan yanar gizo na doka. Labari mai dadi shine cewa kowane shafin zai iya nuna kwarewa idan abinda yake ciki gaskiya ne kuma yana da amfani ga masu amfani.
"Mulki" - Ya kamata ku nuna cewa ku hukuma ce ko ikon mahalicci ga MC. Kuma zaka iya samun wannan daga gogewar marubutan ka ko kai kanka. Idan shafinku na jama'a ne ko kuma dandalin tattaunawa, ingancin tattaunawar yana jan iko. Takaddun shaida sun zama dole, amma haka abubuwan kwarewa ne kamar bita.
"Amince" - Kuna buƙatar nunawa masu amfani cewa za su iya amincewa da mahalicci ko kamfanin Babban Abun cikin, MC da kansa da kuma gidan yanar gizon. Amintacce yana da mahimmanci musamman ga shafukan yanar gizo na e-commerce waɗanda ke tambayar masu amfani don bayanan katin su. Duk abin da ke cikin rukunin yanar gizonku ya kamata ya sa masu amfani su sami kwanciyar hankali yayin ziyartar shi. A matsayin farawa, yakamata kayi saurin aiwatar da takardar shaidar SSL akan shafinka kamar yadda akalla 70% na sakamakon sakamako na farko suke amfani da SSL (yana daya daga cikin siginan cin kwallaye da yawa na Google)
Kuna buƙatar cin abinci don rayuwa. Da kuma abubuwan da ke cikin gidan yanar gizonku. Wani nau'in "cin", amma ra'ayin iri daya ne.
Hakan yayi daidai, kuma muna magana ne akan CI. Mun fara ganin wannan gajeriyar kalmar lokacin da aka fallasa Jagororin Ingancin Bincike na Google a cikin 2014. Amma tare da ƙaddamarwar hukuma ta Google, yanzu mun san muhimmancin EAT. A wannan shekara, an ƙayyade EAT ya zama babban kasuwanci. Ayyukanmu na SEO suna kula da sanya rukunin yanar gizonku ya bi mafi mahimman abubuwan abubuwan EAT na Google.
Google ya yi iƙirarin cewa EAT yana daga cikin manyan abubuwan la'akari 3 don ƙimar shafi. Don haka idan baku ba da hankali ga abun cikin EAT ba kafin, ya kamata ku fara yin sa.
Me yasa EAT ke da mahimmanci ga shafukan yanar gizonku?
Don haka me yasa kwarewa, iko, da amincewa suke da mahimmanci? Bayan duk wannan, jagororin ingancin Google basa ƙayyade darajar shafi.
Ainihi, EAT yana ƙayyade ƙimar gidan yanar gizo. Masu ƙyamar inganci suna ɗaukar EAT cikin la'akari yayin yanke hukunci game da yadda shafi ko shafi suke samar da abin da kuke buƙata. Suna dubawa don ganin idan suna samun kyakkyawar ƙwarewa akan layi sannan idan abun cikin ya dace da mizanin su. Idan masu zafin ra'ayi suna jin cewa mai amfani zai kasance da kwanciyar hankali karantawa, rabawa, da kuma bayar da shawarar abun cikin, wannan yana bawa shafin babban darajar EAT.
Tunanin EAT a matsayin dalilin masu amfani zasu zaɓi rukunin yanar gizonku akan gasar ku. EAT na iya yin tasiri kai tsaye kan yadda Google ke karɓa - kuma a ƙarshe ya zama - gidan yanar gizonku.
Don haka ta yaya EAT ke shafar baƙon rukunin yanar gizon ku?
EAT yana da alaƙa da abin da Google ke kira "Kudin Ku ko Rayuwar ku" (YMYL). Shafukan YMYL sune waɗanda suke da batutuwa game da shawarar likita, shari'a, kuɗi, irin wannan. Duk wani abu da zai iya shafan farin ciki, lafiya, da dukiyar mai amfani da kyau ko kuma mara kyau. Misalan sun hada da:
Shagon kan layi wanda ke neman bayanin katin kiredit naka
Shafin uwa wacce ke ba da shawara kan tarbiya
Shafin yanar gizo daga ma'aikatar kuɗi da ke ba da shawara ta doka
Shafin kiwon lafiya na likitanci wanda ke lissafa alamomin cuta mai saurin gaske
Babban shafin YMYL zai nuna babban matakin EAT. Wancan ne saboda mafi ƙarfin gwiwa da mai amfani yake ji yayin ziyartar shafi, kuma gwargwadon abubuwan da ke ciki daidai da tambayoyin binciken su, haka nan zai cika bukatun EAT. Shafukan da a zahiri suke bayar da shawara mai amfani ko warware matsalar zasu sadu da waɗannan buƙatun cikin sauƙi fiye da shafukan da suke ƙoƙarin tinker tsarin Google.
Kai ne abin da KA CI
Don haka rukunin yanar gizonku zai kasance mai amfani ne kamar abin da kuka sa shi. Tunda EAT yana matakin matakin shafi da matakin rukunin yanar gizo, kuna buƙatar tabbatar da cewa kowane ɓangare na gidan yanar gizonku yana ƙoƙarin biyan bukatun Google. Kuma idan shafukanku sun cancanci azaman shafukan YMYL, wannan ya fi mahimmanci.
Amma kar a ɗauki kalmarmu kawai da ita. Google ya ce shafi ko rukunin yanar gizon da ba shi da EAT "dalili ne da ya isa ya bai wa shafi darajar kima." Don haka idan baku da ƙwarewa, iko, ko amintacce, shafin rukunin yanar gizonku na iya zama ƙarancin inganci.
Dole ne ku ƙirƙiri abin sha'awa, mai amfani kuma daidai. Kuma dole ne kuyi amfani da EAT don biyan bukatun masu ingancin inganci da masu amfani na ainihi. Yi haka, kuma zakuyi abin da Google ke so.
Tabbatar kiyaye wannan shafin duba - ba zaku taɓa sanin lokacin da zaku buƙaci tunatarwa don aiwatar da EAT da kyau ba.
A cikin 'yan watannin da suka gabata, da alama kun ga kalmar buzzword (ko kuma gajeriyar kalma, maimakon haka) "EAT" suna yawo. Duk da yake wannan lokacin yana cikin ƙamus na SEO da yawa na ɗan lokaci, tun lokacin da babban sabunta algorithm na Google a watan Agusta 2018 (wanda aka sani da "sabuntawar likita"), an sanya hankali sosai kan "EAT» Daga Google, kuma ya kasance tun akai-akai akan lebe da yatsan mafi yawan SEOs.
To me yasa nake magana game da shi yanzu? Domin kwanakin da zaku iya bayyana akan Google na dare sun daɗe. Don samun matsayi mai kyau akan Google, kuna buƙatar haɓaka alamarku ta hanyar haɓaka ƙwarewarsa, ikonta, da rikon amanarsa - wanda shine ainihin abin da EAT ke nufi!
A cikin wannan sakon, zan rufe ginshiƙai guda uku na EAT kuma in ba da shawarwari kan yadda ake haɗa kowane ɗayan su cikin dabarun cikin ku don ku sami matsayi mafi kyawun sharuɗɗan bincike a masana'antar ku.
Da farko, wannan "sabuntawar" likitancin ya zama kamar ya mamaye shafukan yanar gizo masu ba da shawarwari kan kiwon lafiya da kiwon lafiya, fiye da kowane tsaye. Sabili da haka, shahararren ɗan jaridar da ke tallata injiniyar bincike Barry Schwartz ya bayyana shi "sabuntawar likita."
Koyaya, yayin da wannan sabuntawa ya isa ga rukunin yanar gizo na likitanci da yawa, ya kuma buga wasu rukunin yanar gizon da za a iya sanya su cikin abin da Google ke kira "shafukan YMYL" - Ee, wani gajeren laƙabi ne (kuma a'a, ba mutum ne mai ruɗani da ke waƙar wani Villaauyen Mutane ya buga ba) ).
'Yan kasuwar dijital sanannu ne don amfani da jargon kuma suna da tarin kalmomi, amma a wannan lokacin, Google ne da kansa ya ƙara waɗannan YMYL da EAT zuwa tarin da ke ci gaba da rikicewa na jargon ciki.
YMYL ƙimar daraja ce don abun cikin wanda ke tsaye don "Kuɗin ku ko rayuwar ku." Google ba wai kawai ya damu da samar da mafi dacewar bayanai bane, yana kuma son samar da ingantattun bayanai. Tare da wasu nau'ikan bincike, akwai babbar dama don tasirin tasirin farin ciki, lafiya, ko wadatar masu amfani; A wasu kalmomin, idan waɗannan shafuka suna da ƙarancin inganci, suna da damar tasiri ga lafiyar mai amfani.
Saboda haka, idan ya shafi lafiya, al'amuran kuɗi da tsaro, Google ba ya son samar da hanyoyin haɗi zuwa shafukan da ke ba da shawarwari, ra'ayoyi ko yanar gizo masu yuwuwar yaudara. Google yana son tabbatarwa gwargwadon iko yana ba da shawarar shafukan yanar gizo waɗanda ke nuna ƙwarewar kwarewa, iko, da amana, wanda shine abin da EAT ke nufi. Hanyar Google ce ta kare injunan bincike daga abun ciki mai ƙarancin inganci wanda ke da tasirin cutarwa ga injin bincike.
Idan kasuwancinku ya faɗi ƙarƙashin alamar farin ciki, lafiya, ko wadata, to, EAT na iya zama mahimmanci ku fahimta, don haka a karanta!
EAT da YMYL sun fito ne daga wata muhimmiyar takaddar Google da aka sani da "Bayanai na Ingantaccen Ingantaccen Binciken Google."
A cikin 2015, Google a hukumance ta buga Sharuɗɗan ta don Mai kimanta Ingancin Bincike kuma wannan ya ba mu ra'ayin abin da ake ɗauka a matsayin babban gidan yanar gizo mai inganci (ko ƙasa), daga mahangar Google.
An rubuta takarda ne don ƙungiyar ku ta ƙididdigar ɗan adam, wanda ke gudanar da bincike mai mahimmanci a kowane lokaci da kuma kimanta gidan yanar gizon da ke saman sakamakon Google akan waɗannan binciken. A bayyane yake akwai mutane 10.000 da Google ke aiki don aiwatar da waɗannan binciken tabo, tsarin da aka tsara don gwada tasirin ƙirar algorithms a cikin fahimtar ingancin shafukan yanar gizo.
Karatuttukan ƙungiyar QA suna sanar da injiniyoyin Google akan yadda zasu inganta tsarin algorithm. Kamar yadda maaikatan Google ke yawan tunatar da mu, matsayin algorithm ɗin su tsari ne na ci gaba da cigaba, tare da sabuntawa koyaushe.
Kwarewa
Kamus ɗin Oxford ya fassara kalmar "ƙwararre" a matsayin "mai ilimi sosai ko ƙwarewa a wani yanki." Koyaya, mallakan wannan ilimin kawai bazai sami ambaliyar zirga-zirga zuwa gidan yanar gizonku daga Google ba.
Kuna buƙatar fahimtar yadda ake sadar da wannan ilimin ta hanyar da ta shafi mutane. Ba game da samun bayanan kawai ba ne, amma kuma sanin abin da masu sauraron ku suke so da kuma hanya mafi kyau don isar musu da bayanin.
Duk lokacin da wani Googler yayi tambaya "Ta yaya shafin yanar gizai na zai inganta martabarsa?" Amsar aikin galibi yana zama kamar wani abu ne, "Createirƙiri babban abun ciki wanda masu sauraron ku zasu so." Duk da yake wannan na iya zama kamar amsar mai sauƙi ce (kuma ita ce), amsar ce da ke taƙaita abin da nake rubutawa a cikin wannan sakon, in faɗi gaskiya.
Ta yaya za mu ƙirƙiri abubuwan ƙwararru? To, ga wasu nasihu don amsa wannan tambayar:
Nemo abin da masu sauraron ku ke nema, sannan ku sadu kuma ku wuce bukatun su. Wannan yana farawa da binciken bincike.
Yi ƙoƙarin fahimtar manufar injunan bincike a bayan kalmomin da kuka gano yayin wannan kalmar binciken.
Kuna buƙatar fahimtar wane mataki waɗannan injunan binciken suke a kan tafiyarku azaman mabukaci ko kuma kamar wani yana shiga cikin masana'antar ku. Akwai yanayi da yawa a nan, ya danganta da ainihin yanayinku, amma idan burin ku, misali, lokacin bincike ne wanda yake bayyane ga wani wanda yake sabo ga batun, to kuyi ƙoƙari kada ku yi amfani da jargon da / ko harsasai da yawa na ra'ayi cewa mai yiwuwa sabon shiga bazai fahimta ba.
Nemi daidaito tsakanin kasancewa mai tallafawa da sanya shi mai sauƙi. Wannan ya sauko ne don tsara rubutu don zama mai narkewa, ta amfani da kayan gani ko kafofin watsa labarai masu wadata kamar bidiyo ko odiyo. Cikakken misali na wannan shi ne jerin "Whiteboard Friday" na Moz. Muna son mabukaci ya fahimci batun sosai a ƙarshe, ba tare da sanya shi aiki mai wahala ba.
Yi tunani game da tambayoyi na gaba injin injin bincike zai iya kasancewa kuma yana da abubuwan da ke shirye don amsa wannan, suma. Abubuwan haɗin da suka dace dole ne a haɗa su da cikin gida kuma a sauƙaƙe su. Labari ne na zama tushen bayanai a cikin filinku.
Hukuma
Kasancewa gwani yana da kyau, amma dai farkon farawa ne. Lokacin da wasu masana ko masu tasiri a cikin tsaye suke faɗar da kai a matsayin tushen bayani ko kuma lokacin da sunanka (ko alamar ka) ta zama daidai da batutuwan da suka dace, to lallai kai ba ƙwararrun masani bane kawai - kai ne hukuma.
Ga wasu daga cikin KPI idan ya zo game da hukuncin ikon ku:
Hanyoyin haɗin yanar gizon masu dacewa da masu iko tabbas suna da matukar mahimmanci idan ya shafi matsayin rukunin yanar gizo kuma tabbas ba zamu iya tattauna kowane tsari don nasarar SEO ba tare da ƙarfafa wannan ba.
A kowane hali, dole ne a jaddada cewa yayin da muke magana game da hanyoyin haɗi, game da gina ikon yankinku ne. Wannan yana nufin cewa muna son shafukan yanar gizo masu dacewa waɗanda suka riga sun sami iko a sararin samaniya don ba mu shawara kuma babu mafi kyawun yarda da gidan yanar gizo zai iya samu daga wani mai gidan yanar gizo fiye da hanyar haɗi.
Kodayake hanyoyin haɗin suna da kyau, kawai ambaton su a cikin labarai ko a shafukan yanar gizo masu iko a cikin sararin ku zai haɓaka ikon ku, a gaban Google. Sabili da haka, ambaton kuma abu ne da za a yi ƙoƙari don shi.