Menene Amazon?

Amazon SL (iyakanceccen haɗin gwiwa) shine kamfanin da ya samo asali daga Amurka, babban kasuwarta shine e-kasuwanci tare da sabis ɗin sarrafa kwamfuta.

Hedikwatarta itace garin seattle a cikin Amurka jihar Washington. Amazon yana ɗaya daga cikin kamfanoni na farko don bayarwa da siyar da kaya akan intanet a kan babban sikelin kuma takensa shi ne "Daga A zuwa Z" (Daga A zuwa Z)

Ya sami nasarar kafa rukunin yanar gizo mai zaman kansa gaba ɗaya don kasuwanni da yawa wanda yake a cikin duniya kamar su

• Alemania
• Austria
• Francia
• Sin
• Japan
• Amurka
• Birtaniya da Ireland
• Kanada, Ostiraliya
• Italia
• España
• Netherlands
• Brasil
• India
• México

Ta wannan hanyar, wannan kamfanin zai iya bayar da takamaiman samfuran kowane ɗayan waɗannan ƙasashe. A wasu ƙasashe inda Amazon ma yake, yana yin ayyukan tallafi na fasaha, kamar su Costa Rica, tunda yana can daga ina ƙaddamar da hankali ga abokan ciniki a cikin Latin Amurka kasancewarka ɗaya daga cikin manyan kamfanoni a wannan ƙasa tare da ma'aikata marasa ƙarancin ma'aikata 7.500.

Amazon shine kamfanin kamfanin yanar gizo mafi girma a duniya, inda zaku iya samun kusan duk abin da kuke buƙata kamar yadda yake da tabbacin cewa wani yana sayar da shi.

Jeff Bezos ne ya kafa kamfanin na Amazon a 1994 bayan barin aikin da ya yi a baya a matsayin mataimakin shugaban kamfanin DE Shaw & Co. a cikin wannan shekarar, wannan kamfanin ya kasance babban kamfanin Wall Street.

Bayan murabus dinsa, Bezos ya yanke shawarar komawa Seattle kuma a can ne ya fara tsara wani tsarin kasuwanci na musamman ta hanyar Intanet, wanda bayan lokaci ya zama abin da dukkanmu muka sani yanzu a matsayin kamfanin Amazon.com.

Ta yaya aka fara tunanin Amazon

Wanda ya kirkiro Amazon, kasancewar shi dan bangon Wall Street, bayan karanta wani rahoto cewa bincika kasuwar intanet da makomarta, gano cewa an tsara shi ci gaban shekara 2.300% a kasuwancin yanar gizo.

Bayan sanin wannan, sai ya yanke shawarar ƙirƙirar kananan jerin samfuran da yayi tunanin za'a siyar mai sauri da sauqi sosai lokacin da aka tallata shi ta hanyar yanar gizo tare da abin da ya samo jerin samfuran 20 kawai amma har yanzu yana da jerin tsayi sosai don haka ya ci gaba da aiki akan shi don rage shi zuwa 5 yiwuwar samfuran nasara don kasuwanci cewa yana nema.

A ƙarshe, bayan cikakken bincike da zaɓaɓɓe, ya yanke shawarar cewa cikakken tsarin kasuwancin abin da yake nema zai zama littattafai tunda buƙatar adabin duniya yana da yawa.

Wannan shawarar ta kasance cikakkiyar nasara  godiya ga ƙananan farashin littattafan da ta bayar sun ƙara yawan adabin adabin da yake da shi

Shagon litattafan Amazon yayi nasarar samun irin wannan nasarar wanda kawai cikin farkon watanni biyu na rayuwa. An sayar da kasuwancin ga fiye da ƙasashe 45 daban-daban ciki har da Amurka. Sayarwarsa ta kai dala dubu 20.000 a mako.

Iri-iri na sunaye kafin Amazon

Abu mai ban sha'awa shine cewa ba a kira Amazon da gaske daga asalinsa ba, yana da sunaye da yawa saboda dalilai daban-daban kafin Jeff Bezos ya isa ga wanda duk muka gane ba tare da jinkiri ba a yau.

Lokacin da Bezos ya kirkiro kamfanin a 1994, ya ƙirƙira shi da sunan “kazaver"Amma dole ne ya canza wannan suna bayan lauya ya rikice da" gawa ", a waccan shekarar, ya sami yankin URL"Mara dadi.com”Don haka kamfanin ya dau wani dogon lokaci (bai fi shekara ba) wannan suna a yanar gizo amma kawayen wanda suka kirkira sun gamsar dashi cewa irin wannan sunan bai dace ba ko kuma ya birge kamfanin nasa kamar yadda yake kamar haka, A cewar wannan , da ɗan zunubi don haka Bezos, karɓar kalmar daga ƙamus, ya yanke shawarar zaɓi don sunan Amazon.

Me yasa Amazon?

Jeff Bezos ya zaɓi wannan sunan ne saboda Amazonas babban wuri ne, na ban mamaki kuma daban ne ga abin da sananne ga mutum kuma yana son shagonsa ya dace da wannan bayanin kuma, kogi mafi girma a duniya shine kogin Amazon kuma yana son shagonsa ya zama babban shagon yanar gizo a duniya.

Alamar Amazon

Ya zuwa ranar 19 ga Yuni, 2000, tambarin Amazon ya kasance ko an nuna shi tare da ƙarin kalmar kibiya mai lanƙwasa wacce ta zama babban murmushi, Wannan layin yana haɗa takamaiman haruffa guda biyu: "a" da "z", wanda yake wakiltar daidai a hoto kuma ba tare da daidaito ba, takensa, wanda yake so ya nuna cewa shagon yana da duk abin da zaku iya nema daga "a" To "z"

Tsarin lokaci da tsarin kasuwanci na Farko

Kamar yadda muka fada a baya. An halicci Amazon a shekara ta 1994, a cikin jihar Washington, Kamfanin ya sayar da littafinsa na farko a 1995, A watan Oktoba 1995, Amazon ya sanar da jama'a.

En 1996, an yanke shawarar sake yin aiki tare a cikin Delaware.

Amazon ta fara bayar da hannun jarin jama'a na farko a ranar 15 ga Mayu, 1997 kuma yayin ciniki a ƙarƙashin alama ta hannun jari ta NASDAQ AMZN, hannun jarin kamfanin a lokacin yana ciniki akan farashin $ 18 ga kowane rabo.

Tsarin kasuwancin da Amazon ya yanke shawarar zuwa a farkon ya kasance baƙon abu ba kuma ba zato ba tsammani. Kamfanin bai yi tsammanin samun riba ba sai bayan shekaru huɗu ko biyar, kuma saboda irin wannan ci gaban "jinkirin", masu hannun jarin sun fara gunaguni cewa kamfanin bai kai ga samun riba da sauri ba don ya ba da hujjar saka jarinsa kuma har ma ba haka ba ne fa'ida. ya dace da rayuwa na dogon lokaci.

Amazon ya tsira daga farkon karni da duk matsalolin da wannan ya wakilta, yana girma ya zama babban gidan yanar gizo a cikin tallace-tallace ta kan layi.

A ƙarshe yi riba ta farko a cikin kwata na huɗu na 2001 Wannan ya kasance $ 5 miliyan, ma'ana farashin hannun jari ya kasance a kashi 1, tare da samun kuɗaɗe cikin sauƙin dala biliyan XNUMX.

Lokacin da aka fara ganin wannan ƙananan ribar fa'idodin, ya tabbatar wa masu shakka cewa tsarin kasuwancin da ba na al'ada ba na Jeff zai iya yin hasashen zai yi nasara.

Ga shekara ta 1999, mujallar Time ta amince da Jeff Bezos a matsayin mutumin shekara, don haka gane babbar nasarar kamfanin.

Sabuwar kasuwancin kasuwanci

Amma Amazon.com bai taba daidaitawa ga samfurin da ya samo ba, don haka ya sanar a ranar 11 ga Oktoba, 2016 shirinsa na gina shagunan tubali-da-turmi da haɓaka wuraren tattara hanyoyin ga abinci.

An kira wannan sabon tsarin kasuwancin "Amazon Go”(Amazon ya tafi), an buɗe wa ma’aikatan Amazon a Seattle a cikin 2016.

Wannan sabon shago ya dogara da amfani da nau'ikan na'urori masu auna firikwensin kuma yana iya ɗorawa wani asusun sayayyar ta atomatik yayin da suke barin shagon, babu layukan biya.

Kodayake ya ɗauki lokaci mai tsawo, amma a ƙarshe shagon ya buɗe wa jama'a a ranar 22 ga Janairu, 2018.

Buƙatu

Amma ba komai ya kasance mai sauƙi ba kamar yadda yake, akwai wasu abubuwan da suka faru kamar su Barnes & Noble da suka shigar da karar Amazon a ranar Mayu 12, 1997, suna zargin da'awar Amazon: "Babban kantin sayar da littattafai a duniya" karya ne, mai gabatar da kara ya ce: «Ba kantin sayar da littattafai ba ne sam, wakili ne na littafi ».

To, shi ne bi da bi Walmart wanda ya kai karar Amazon ranar 16 ga Oktoba, 1998, wannan kungiyar tayi zargin cewa kamfanin Amazon ya saci sirrin kasuwancin ta kamar yadda ta dauki tsofaffin shugabannin kamfanin Walmart.

Dukansu matsalolin an warware su ta hanyar sulhu ba kotu.

Kuma a yau Amazon

Yana da samfurin kasuwanci mai kyau da riba, cewa ya cika dan shekara ashirin 15 ga Mayu, 2017 tunda ta fara fatauci akan Nasdaq.

El Kimanin kasuwar Amazon an kiyasta kusan dala biliyan 460.000, don haka ba da damar sanya shi a matsayin kamfani na huɗu mafi girma kuma mafi nasara a cikin S&P 500 (Standard & Poor's 500), wanda yake tsakanin kamfanonin Microsoft da Facebook.

Abokan ciniki na Amazon sun haɓaka a cikin shekaru goma daga 2000 zuwa 2010 suna kaiwa mutane miliyan 30.

Amazon.com yana halin kamar kiri na farko tare da samfurin kudaden shiga na tallace-tallace.

Abubuwan da Amazon.com ke samu ya fito ne daga cajin kashi na jimlar farashin sayarwa na kowane abu da aka sanya shi kuma aka miƙa a cikin gidan yanar gizonku.

A halin yanzu kamfanin Amazon ya baiwa kamfanoni damar tallata hajarsu ta hanyar biyan kudadensu domin a sanya su a matsayin kayan.

Amazon ma yana da:

• Alexa Internet
• a9.com ku
• Kayan Shago
• Fayil din Intanet na Intanet (IMDb)
• Zappos.com
• dpreview.com