Kusan rabin sayayya ta kan layi an yi ta hanyar sadarwar zamantakewa a cikin 2013

Dangane da rahoton PwC akan tsammanin da halaye masu amfani na mai siya ta yanar gizo, kusan 50% na sayayya a kan layi An farga ta hanyar shafukan sada zumunta a cikin 2013. Bugu da ƙari, kashi 43% na waɗanda aka bincika sun ce sun sayi ta hanyar Allunan a cikin 2013 da 41% ta hanyar wayowin komai

Sakamakon da aka samu daga binciken da PwC ya gudanar ya nuna cewa, a sarari, Yanar-gizo kuma sabbin fasahohi sun yawaita tasirin mabukaci. Wannan yakamata mutane suyi tunanin cewa dole ne suyi la'akari da sababbin abubuwan da ake tsammani da halaye na dijital mabukaci yana da mahimmancin tasiri ga kamfanoni a cikin ɓangaren a cikin shekaru masu zuwa.

Rahoton Zuwa ga samfurin "Jimillar Retail", wanda PwC ta shirya, yayi nazari akan tsammanin da kuma dabi'un amfani na mai siya ta yanar gizo da kuma abubuwan da kamfanoni zasu yi a cikin rarrabawa da ɓangarorin masu amfani a cikin shekaru masu zuwa. Don shirya rahoton, an gudanar da tambayoyi 15.000 tare da masu cinikin dijital daga ko'ina cikin duniya..

A cewar wannan rahoto, kusan 50% na masu amfani da layi sayi ta hanyar cibiyoyin sadarwar jama'a a cikin shekarar da ta gabata ta 2013. An sami mahimmin ƙarshe daga ƙarshen abubuwan da aka samo daga bayanan da aka samo, kuma wannan lDole ne kamfanoni masu rarraba su matsa zuwa samfurin da ake kira Jimlar Retail cewa ka tabbatar naka riba a kan matakai huɗu: tsarin tsari, ƙwarewar abokin ciniki, sarkar samarwa da fasaha.

Sabuwar mabukaci ta yanar gizo

Wani mahimmin ƙarshe da aka samo daga bayanan da aka samo shi ne cewa sabon mabukaci yayi la'akari da amincewa azaman bambancin mahimmanci, mafi mahimmanci ma fiye da farashi da samfuran samfurin. Wannan yana fassara zuwa cikin halin "zaɓaɓɓu" mai haɓakawa ga samfuran kuma bincika sabon ƙimar samar da dalilai: daga kyakkyawan yanayi a shago, wuri da ma'aikatan (81% na waɗanda aka bincika), zuwa dabarun talla na daban (64%) ko ayyukan alama a cikin hanyoyin sadarwar jama'a (50%).

Wani muhimmin abin buƙata ga masu siyayya ta kan layi shine samun a keɓaɓɓun tayin amma ba mai cin zali ba, wannan ya haɗa da abubuwan gwaninta dangane da dandano. Masu amfani suna jin daɗin cewa samfuran da suka fi so sun san abubuwan da suke dandana kuma suna ba da lada ga aminci. Don haka, alal misali, kashi 71% na waɗanda aka bincika sun saya a cikin shagunan da suka fi so a cikin 2013 don samun maki na aminci da / ko kyautai kuma 21% sun shiga bayanan martaba na alamar don dalilai na talla.

Haka kuma, da kayan aiki da yawa, musamman ta hanyar smartancen martaba, zai sami ƙarin nauyi a cikin shekaru masu zuwa. 41% da 43%, daga biyun, daga waɗanda aka bincika sun ce sun sayi a cikin 2013 ta wayoyin hannu da ƙananan kwamfutoci. Waɗannan alkaluman suna buƙatar mahimmin aiki, ingantaccen fasaha wanda ke ba da irin kwarewar cinikin na'urori iri ɗaya (PC, kwamfutar hannu ko wayar hannu).

Wani mahimmin halayyar mabukaci ta yanar gizo shine har abada hade kuma zai buƙaci wadatar 24/7 da ƙwarewar da ta wuce wani kantin yanar gizo yana aiki koyaushe. Wato, zai sa ran alamar za ta yarda ta yi hulɗa da shi a duk matakan (hanyoyin sadarwar jama'a,email, waya ...) kuma a kowane lokaci.

Yadda kamfanoni zasu yi

Ganin wannan yanayin, rahoton yayi nazarin abin da ya kamata kamfanoni a ɓangaren su yi amsa sababbin buƙatu na masu siya. Dangane da binciken, ya kamata a sami ci gaba game da samfurin da ake kira Jimlar Kasuwanci, hakan zai basu damar tabbatar da ribar ku a duk matakan kamfanin.

A wannan ma'anar, kamfanoni da kamfanoni ya kamata su ɗauki wasu matakai, waɗanda daga cikinsu aka ba da shawarar waɗannan masu zuwa:

# 1 - Daidaita tsarin kungiya, maida hankali akan mabukaci

Don samun damar daidaitawa da bukatun sabon mabukaci na kan layi, tsarin ya kamata ya daina mai da hankali sosai akan tashar kuma matsawa kan mai amfani da kansa.

Dangane da sabon bugun binciken na PwC Global CEO Survey, kashi 53% na shugabannin kamfanoni a bangaren rarrabawa suna shirin yin canje-canje na kungiya a cikin watanni masu zuwa don mai da hankali ga abokin ciniki. Wannan yana buƙatar yin canje-canje a cikin babban gudanarwa da haɗa matsayin kamar Babban Jami'in Abokin Ciniki tare da ƙwarewa a cikin kulawar abokin ciniki, waɗanda ke da ikon ƙaddamar da “sarkar buƙatun”, ta hanyar dabarun talla, kafofin watsa labarun ko sabis na abokin ciniki.

# 2 - Yi amfani da duk samfuran mabukaci don saita abubuwan musamman

Amfani da Babban Bayanai yana ba da damar tattara bayanai game da masu amfani da amfani da su don saita waɗancan abubuwan na musamman.

Kodayake tsare sirri ya kasance babban abin damuwa akan layi, masu amfani suna daraja cewa waɗanda suka fi so masu siyarwa sun san abubuwan da suke dandana kuma suna ba da lada ga amincinsu. Maballin zai sami daidaituwa tsakanin haɓaka Babban Bayanai don sadar da abubuwan da aka tsara yayin girmama sirrin bayanan masu amfani.

# 3 - Inganta hanyoyin samarda kayayyaki

Inganta tsarin samarda kayayyaki dole ne ayi shi ba sosai daga farashin ba, amma daga nuna gaskiya, don bayarwa a ainihin lokacin da masu sayen suke so, a ina da lokacin da suke so.

# 4 - Yi amfani da tingantaccen fasahar zamani don ma'amala da masu amfani da ita

Yana da mahimmanci ayi amfani da kayan fasaha na zamani kuma isa ingantacce don ba da damar tara ƙarin bayani daga masu amfani, yin hulɗa tare da su a waje da “bangon” shagon kuma ba su ingantaccen ƙwarewar abokin ciniki a duk hanyoyin. Wannan yana buƙatar fahimtar fasaha ba azaman tsada ba, amma azaman babban mahimmin mahimmanci a cikin ƙimar ƙimar.


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