Shawarwarin dabarun dijital drendrendia ta gabatar da sabon rahoton ta Rahoton Ditrendia: Wayar hannu a Spain da cikin duniya 2015, a cikin abin da yake nuna babban amfani da amfani da bayanan na na'urorin hannu da abubuwanda takeyi na gaba. An shirya rahoton ne ta hanyar ditrendia daga cikakken bincike na fiye da arba'in daga cikin mahimman hanyoyin da aka fi girmamawa da bincike daga ko'ina cikin duniya akan batun.
Daga cikin bayanai masu yawa na ban sha'awa da rahoton ya bayar, yana da daraja a bayyana ci gaban kasuwancin kasuwancin wayoyin hannu a Spain, wanda ya ninka sau uku fiye da na eCommerce gaba ɗaya.
“Mutane suna / muna ƙara haɗuwa ta hanyar na'urorin hannu. Gaskiyar cewa abokan cinikinmu koyaushe suna haɗe, kuma fahimtar sabon amfani da halaye na bayanai da wannan lamarin ya ƙunsa shine mabuɗin don isa ga masu amfani, inganta ƙwarewar kasuwancin su da kuma iya bambance kanmu daga masu fafatawa ”, In ji Fernando Rivero, Shugaba na ditrendia.
Babban binciken da ƙarshe na «Rahoton ditrendia: Wayar hannu a cikin Spain da duniya 2015»
Wayoyin hannu da kwamfutar hannu, jarumai na motsi
Bayanai a cikin rahoton sun nuna hakan masu amfani suna kara shiga yanar gizo ta hanyar wayoyin hannu kuma ƙasa da kwamfutoci. A wani bangare, wannan nasarar ta samu ne saboda fadada wayoyin komai da ruwanka wanda a yau ke wakiltar kusan 9 a cikin kowane wayoyin salula goma masu aiki a Spain.
A gefe guda, Masu amfani da Intanet na Sifen suma suna neman wasu na'urori don haɗawa, ban da wayoyin hannu. A wannan ma'anar, a lokacin 2014 kwamfutar hannu ta sami ci gaban 14%. Shekaru uku da suka gabata, biyu daga kowane mutane uku tare da wayoyin hannu suma sun haɗu da Intanet ta hanyar kwamfutar hannu. A cikin 2014, ƙimar ta tashi zuwa 6 cikin 10.
A cewar rahoton, Mutanen Spain sun fi dacewa da wayar tafi-da-gidanka. A cewar daftarin, sama da rabin masu amfani da Intanet suna haduwa a kullum na fiye da rabin awa ta hanyar wayoyin su kuma kashi 44% na kallon fuskar wayar su fiye da sau 50 a rana. Kari akan haka, rabin masu wayoyin komai da ruwan sun hada Intanet da mintina 15 da tashi. Sa'a daya bayan tashi, mutane 9 cikin 10 sun riga sun haɗa Intanet da wayoyin su.
Kasuwancin wayoyin hannu ya bunƙasa har sau uku fiye da kasuwancin lantarki gaba ɗaya
Kasuwancin hannu yana ƙaruwa kusan sau uku fiye da na eCommerce gaba ɗaya. 58% na masu amfani da wayoyin hannu sun riga sun sayi daga wayoyin su, adadi wanda ke tura haɓakar ɓangaren zuwa kusan kashi 42% na shekara-shekara, sama da kasuwancin lantarki gaba ɗaya, wanda ke girma da ƙimar 13%. Kudaden ma'amala sun karu, a duk faɗin dandamali, da matsakaita na 30%.
Bayanin mai siye da mCommerce galibi namiji ne, tsakanin shekara 25 zuwa 34, wanda ke son cinye kiɗa da littattafai daga gida. Irin wannan mabukaci yana ziyartar shafin da suke son yin siyensu sau biyar a kan matsakaici kuma a baya yana bincika kantin da samfurin sosai kafin yanke shawara kan siyan su. 66% suna kallon bidiyo game da samfurin kuma 54% karanta ra'ayoyi da kimantawa.
Duk da sabon salo na masu amfani zuwa cinikin wayoyin hannu, shagunan Sipaniya har yanzu suna da sauran aiki mai nisa. Kashi 42% ne kawai suka ce suna da cikakkiyar daidaita don hidimtawa abokan ciniki a cikin sigar wayar hannu ta shagunan su.
Juyin juya halin banki na wayoyin hannu
Hakanan masu amfani da banki ta hannu suna ƙaruwa sosai. A karshen shekarar 2014, mutane miliyan 800 a kai a kai suke shiga bankinsu ta wayar salula. Abinda ake tsammani shine wannan adadi zai ninka a cikin shekaru 4 masu zuwa.
Bankunan suna sane da wannan ci gaban. A zahiri, kashi 72% na bankuna sun yi imanin cewa ƙara samun dama ta hanyar wayoyin hannu zai maye gurbin ziyarar ofisoshin banki a cikin shekaru 5 masu zuwa.
A cikin duniya, kashi 42% na abin da ake kira samari na ƙarni dubu kawai suna samun damar bankin su ne ta hanyar wayar su. Koyaya, kawai kashi 20% na ƙungiyoyin sunyi la'akari da cewa aikace-aikacen hannu suna daga cikin manyan tashoshin ayyukansu, duk da la'akari da su fifiko don gaba.
Har ila yau, masu amfani da sifanish suna fatan cewa wayar zata ci gaba da zama ƙari ko sauya walat ɗin su na zahiri. Biyan kuɗi ta hanyar wayoyin hannu sun sami ci gaba fiye da 50% a shekarar da ta gabata kuma yanayin yana nuna cewa zai ƙaru. A zahiri, kashi 25% na Mutanen Espanya suna tsammanin cewa amfani da wayoyin hannu azaman walat zai fi yaduwa kuma suna fatan nan gaba su sami damar amfani da shi don biyan kuɗin jigilar jama'a, gidajen mai ko wuraren ajiye motoci.
Inara ayyukan talla na wayar hannu
Inara amfani da na'urorin hannu ta masu amfani yana nuna a cikin haɓakar saka hannun jari a cikin tallan dijital ta kamfanoni. Kudaden talla na wayoyin hannu na duniya, wanda a shekarar 2009 ya wakilci kasa da dala miliyan 500, ya karu ninki 10 a shekarar 2014, ya kai sama da dala biliyan 6.000. Don shekarar 2016, hasashe sun nuna kasuwa sama da kudaden shiga na kusan miliyan 12.000.
A zahiri, tallafin kuɗi da sassan talla ke samu yana ƙaruwa. Fiye da rabin kamfanoni suna shirin ƙara kasafin kuɗin tallan dijital zai haɓaka zuwa 20% ta 2015.
Zaka iya duba cikakken rahoton ditrendia nan.