Kammalawa game da "Nazarin Wayar Turai na Mota da Masu Tallata Kaya"

Kammalawa game da "Nazarin Wayar Turai na Mota da Masu Tallata Kaya"

Kwanan nan IAB UK, ƙungiyar talla, tallace-tallace da sadarwa ta dijital a cikin Sifen, sun gabatar da Nazarin Wayar Turai na Mota da Masu Talla wanda aka gudanar tare da haɗin gwiwar IAB Turai da kuma IAB na ƙasa guda tara (Austria, Bulgaria, Ireland, Italia, Netherlands, Poland, Turkey da UK), inda aka bincika nau'ikan 25 masu tasirin gaske.sigar talla a cikin mota da kuma nau'ikan 50 tare da mafi girma saka jari cikin talla daga kowace ƙasa mai halartar, ƙara ƙarin masu tallata tallace-tallace sama da 600.

Babban maƙasudin binciken shine bincika karbuwa game da dabarun wayar hannu na manyan masu tallace-tallace a Turai kuma suna bambanta yanayin Spain game da sauran ƙasashen EU. Concarshen sakamakonsa ya haɗa da cewa alamun motoci a cikin Spain suna cin kasuwa akan aikace-aikace, yayin da alamun tallace-tallace ke yin haka akan gidan yanar gizo ta hannu. Sauran sanannun bayanai shine cewa nau'ikan suna ba da ƙarin ayyuka a cikin bincike fiye da aikace-aikace, kamar eCommerce ko gwajin tuki na littafi, kuma Spain tana jagorantar amfani da tsarin "cikakken shafi" na talla, wanda ya ninka matsakaita na Turai.

Nazarin ya bayyana yanke shawara masu zuwa game da bangaren mota da kuma sashin tallace-tallace na masu tallata Sifen, tare da kwatanta shi da matsakaiciyar Turai da sauran IAB na Turai:

Bangaren Mota

Dangane da rukunin yanar gizo masu motsi, wannan ɓangaren yana cikin matsayi na ƙarshe dangane da matsakaita na Turai  (78%), dangane da daidaitawa zuwa gidan yanar gizo ta hannu tare da 44%. Ana sanya masu tallata Sipaniya ƙasa da matsakaiciyar Turai a cikin gidajen yanar sadarwar masu amsawa tare da kashi 52%, tare da Italiya kasancewar ƙasar da ke da manyan alamun kasuwanci (92%).

Game da wurin shagunan ta yanar gizo, Spain tana ƙasa da matsakaita. Game da aiki "gwajin tuki na littafi" ta hanyar gidan yanar gizo, Spain tana sama da ƙasa da matsakaicin saurin gidan yanar gizo ta hannu da PC.

A gefe guda, bangaren motoci a Spain sune kan gaba a ci gaban aikace-aikace, da kyau sama da matsakaicin Turai (68%), tare da masu talla daga ƙasashe irin su Austria da Italiya. Nazarin ya nuna cewa ana yin aikace-aikacen iOS da yawa (100% na alamun da aka bincika a Spain suna da aikace-aikace na wayoyin hannu da na hannu) fiye da Android (84%) a cikin ɓangaren motar.

Game da talla a bangaren mota, Spain ce a ƙasan Turai a cikin tallan talla don yi, kawai 4% idan aka kwatanta da 16% matsakaita a Turai, yayin da yake a gaba a cikin tallan tallace-tallace don alama, tare da 48% (kawai ya wuce ta Italiya, 52%) idan aka kwatanta da matsakaicin 25% a Turai. Bugu da ƙari, Spain ita ce ƙasar da ke amfani da nau'in "cikakken shafi" mafi yawa a Turai tare da 40% na amfani idan aka kwatanta da matsakaicin 14% a Turai.

Yankin Kayayyaki

Spain ta jagoranci Turai a cikin rukunin yanar gizo na sayar da wayoyi tare da andasar Burtaniya kuma kaɗan sama da matsakaita kawai Netherlands da Poland da Italiya suka wuce ta yanar gizo m. Game da wurin da shaguna suke ta yanar gizo, Spain ita ce jagora dangane da sauran ƙasashen Turai da aka bincika a cikin binciken da kashi 92% (matsakaiciyar Turai ita ce 64%) kuma a cikin eCommerce yanar 62%, kawai ya wuce Burtaniya.

Game da aikace-aikace a cikin ɓangaren tallace-tallace, Spain tana cikin matsakaicin Turai tare da ɗaki da yawa don haɓaka, duka a aikace-aikacen hannu da ƙananan kwamfutoci don iOS da Android. Koyaya, Spain tana cikin wutsiyar da aikace-aikace ke da eCommerce.

Game da tallace-tallace a cikin ɓangaren tallace-tallace, Spain na ɗaya daga cikin ƙasashe waɗanda ba sa amfani da nuni a cikin ɓangaren yan kasuwa don yi tare da 4% idan aka kwatanta da na Turai na 9%, kuma yana cikin matsakaicin Turai idan aka kwatanta da alamar nuna. A cikin binciken Spain ta yi fice wajen amfani da tsari na 320 × 50 kuma yana jagorancin amfani da "cikakken shafi", ya ninka matsakaita na Turai.


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