En México, kasuwancin e-commerce yana ƙaruwa musamman da sauri. Masu cinikin dijital sun ƙaru sosai kuma B2C ecommerce tallace-tallace Suna kan hanya don isa lambobin rikodin a cikin Mexico, suna sanya shi a matsayin kasuwa ta biyu mafi girma a Latin Amurka.
Saboda waɗannan dalilai, kamfanoni da yawa suna fara aiwatar da ayyukansu na e-commerce na duniya ta hanyar mai da hankali kan kasuwar Mexico.
Kasuwancin e-commerce
- Meziko na da dala biliyan 4.4 na tallace-tallace ta e-commerce a cikin 2014 kuma ana hasashen tallace-tallace za su kai dala biliyan 13.3 a shekarar 2019.
- Tallace-tallace na e-commerce ya haɓaka 32% daga 2013 zuwa 2014, tare da ƙimar haɓakar haɓaka don raguwa zuwa 20% tsakanin 2018 da 2019.
- Tallace-tallace na kan layi sun kai kashi 1.2% kawai na jimlar tallace-tallace na cikin 2014, amma 3% tsinkaya ne na gaskiya don 2019.
Masu cinikin dijital
- A halin yanzu akwai masu sayen dijital miliyan 14.3 (kashi 12 cikin ɗari na yawan jama'a) kuma ana sa ran adadin masu siye zai ƙaru sosai a shekarar 2019 (miliyan 23.6).
- A halin yanzu Mexico ta kasance mafi ƙarancin kashi na masu siyayya ta hanyar dijital tsakanin manyan ƙasashen Latin Amurka, tare da kawai 22% na masu amfani da intanet a halin yanzu suna siyayya a kan layi.
- Adadin masu siyayya ta hanyar dijital ya karu da kashi 24% daga 2013 zuwa 2014, wanda shine karuwar kaso mafi girma na kowace babbar kasa a Latin Amurka.
Ƙarin bayani
- Kashi 83% na masu wayoyin hannu a Mexico suna da na'urorin Android, yayin da kashi 10% na masu ke da iPhone
- Facebook shine babbar hanyar sadarwar jama'a kuma tana da kashi na biyu mafi girma na yawan dijital a cibiyar sadarwar kowace babbar ƙasa a duniya (fiye da kashi 70% na masu amfani da Intanet suna kan Facebook)
- Tallace-tallacen tallace-tallace yana cin nasara a Mexico, tare da matsakaicin matsakaiciyar ƙima (0.23%) ya ninka na Amurka sau (0.09%)