Kowace rana, adadin masu amfani masu amfani akan hanyoyin sadarwar jama'a na ƙaruwa. Wannan yana nufin cewa mutane da yawa suna amfani da waɗannan rukunin yanar gizon don ci gaba da tuntuɓar abokai, dangi, da abokan aiki, maimakon amfani da hanyoyin gargajiya kamar imel ko kiran waya.
Ci gaban hanyoyin sadarwar jama'a a cikin shekarar da ta gabata
Cibiyoyin sadarwar jama'a da ƙididdigar da aka yi game da amfani da su, bayyana ci gaban da kamfanoni dole ne su fahimta don gyara dabarun tallan su idan ya cancanta.
Masu amfani masu aiki - Facebook sun mamaye
An kiyasta cewa akwai kusan mutane biliyan 3 a duk duniya waɗanda ke da Intanet, wanda ke wakiltar kashi 43% na yawan jama'a. Kimanin mutane biliyan 2.1 na da asusun kafofin sada zumunta, yayin da kimanin mutane biliyan 1.7 ke aiki a dandamali.
Mafi yawan waɗannan masu amfani da shafin sada zumunta na Facebook, wani dandamali wanda ya mamaye sashin kuma a halin yanzu yana da masu amfani da biliyan 1.55. Kuma idan kuna tunanin cewa Twitter ita ce hanyar sadarwar zamantakewa ta biyu tare da masu amfani da aiki, gaskiyar ita ce tana cikin matsayi na biyar akan jerin. Bayan Facebook, YouTube shine hanyar sadarwar zamantakewa tare da masu amfani da aiki, biliyan 1 ya zama daidai.
Instagram ya zo na uku tare da masu amfani da miliyan 400 kuma Google+ ta kai matuka masu amfani miliyan 343. Twitter a nasa bangaren yana da mutane miliyan 316 masu amfani kuma Tumblr na da masu amfani da miliyan 230.
Ci gaban kowace shekara na hanyoyin sadarwar jama'a
Adadin masu amfani a dandamali ya karu da kashi 9.3% kacal a wannan shekarar, adadin da ke kasa da kashi 12.5% wanda ya faru a shekarar 2015. Abin sha’awa shi ne, karuwar masu amfani da hanyar sadarwar ta kasance ta ragu tun daga shekarar 2012 kuma ana sa ran ci gaba da raguwa har zuwa shekarar 2018, lokacin da ake tsammanin sake dawowa 6.8%