Spain a matsayi na 18 na ƙasashe masu tasiri a cikin eCommerce

Spain a matsayi na 18 na ƙasashe masu tasiri a cikin eCommerce

Bisa ga binciken Shafin eeta na Kasuwanci na Duniya na 2015, wanda kamfanin ba da shawara na Amurka ya aiwatar AT Kearney, Spain tana ɗaya daga cikin ƙasashe masu jan hankali don siyan layi. A cewar wannan rahoton, Spain tana cikin matsayi na 18 na ƙasashe masu tasiri a cikin eCommerce, tare da shahararren kusan maki 40 a matsakaita.

Wannan kyakkyawan labari ya zama mai kyau bayan tabbatar da hakan a cikin rahoton da ya gabata, Spain na gab da shiga Top 30 na kasashe masu tasiri a harkar kasuwanci ta lantarki. Babu shakka, aikin da entreprenean kasuwar Sipaniya da kamfanoni suka yi don haɓaka eCommerce da haɓaka kasuwancin su ya biya, inganta haɓakar su ta kan layi da haɓaka amintattun masu siye. 

Rahoton da aka ambata ya ba España un haɓakar ƙarfin shekara 20%, kashi mai kama da na Amurka (22%), ƙasar da ke jagorantar jerin ƙasashe masu tasiri a cikin eCommerce.

A gefe guda, idan ƙididdigar da aka tsara don nan gaba suka bi tafarkinsu, Ana saran Spain za ta ƙara adadin tallace-tallace na shekara-shekara da 16% a cikin shekaru biyar masu zuwa.

Mike Moriarty, abokin aiki a AT Kearney kuma daya daga cikin marubutan binciken, ya ce “Yunƙurin kasuwancin e-commerce ya kawo ƙalubale: duka ga masu rarrabawa tare da kasancewa a zahiri da kuma na dijital kawai. Suna koyon cewa makomar masana'antar ba wai kawai ta dijital ba ce, amma ana buƙatar ba da ƙirar kirkira wacce ke haɗa sayayya ta kan layi da ta jiki ».

A nata bangaren, Hana Ben-Shabat, ita ma abokiyar aikin tuntuba ce kuma marubuciya ce a jerin sunayen, ta kammala da cewa "Alamu na duniya ne saboda wani dalili: tsarinsu, ma'auninsu da ilimin yankuna ya tilasta musu matsa kan iyakokinsu kaɗan". Kuma shine ƙayyade inda za a sanya burinku shine, a cewar Ben-Shabat, "Hanya guda daya tilo da za a ci gajiyar tallace-tallace na yanzu da damar ci gaban riba".

Amurka, China da Burtaniya, shugabannin kasuwanci na duniya

China, jagora a fagen eCommerce har zuwa kwanan nan, Amurka ta mamaye ta, ta bar gwarzon Asiya a matsayi na biyu. Kingdomasar Ingila ta tashi sama da wurare biyu, tana matsawa zuwa matsayi na uku a cikin darajar.

Wadanda aka bari a baya su ne Jafanawa, wadanda suka yi asarar wurare biyu, suka koma ga matsayi na uku a jerin. Matsayi na biyar da na shida Jamus da Faransa sun mamaye su, kowanne ɗayansu ya tashi wuri ɗaya a cikin martabar.

Matsayi na bakwai Koriya ta Kudu ce ta mamaye ta, wacce ta rasa wurare biyu. Arin farin ciki dole ne Russia ɗin da suka sami wurare 5, suka mamaye wuri na takwas a cikin darajar. Kodayake 'yan Belgium sun ɗan taɓa hawan mafi ban mamaki, waɗanda ke nuna kyakkyawan wuri na tara bayan hawa wurare 15.

A 2015 Global Retail eCommerce Index 2015

Eungiyoyin eCommerce mafi tasiri a cikin Spain

Fasahar bayanai da kayan lantarki sun fi kasancewa akan Intanet, sune sassa mafi tasiri a Spain a cikin eCommerce, a cewar rahoton. Waɗannan sassan sune waɗanda suka sami mafi yawan tallace-tallace.

Binciken ya kuma nuna hakan manyan kasuwancin lantarki a Spain sune Amazon, El Corte Inglés da Fnac.

Kasuwancin da suke da mafi girman darajar gasa akan Intanet suna dacewa da sassan filawar fure da kayan kwalliya.

Sauran sanannun bayanai suna da alaƙa da shagunan sayar da kayayyaki na kan layi wanda duk da ganuwarsu da kuma yawan zirga-zirgar da suke samarwa, idan tura tazo, suna canza ƙasa zuwa tallace-tallace fiye da sauran sassan. Wannan yana faruwa ne saboda yawan adadin karusar da aka watsar ba tare da aiwatar da sayan da ke nuna wannan ɓangaren ba.

Game da yawan jama'a, ɓangaren tsakanin shekaru 16 zuwa 35 yana da fice a matsayin wanda ya fi sayayya a Spain. Masu amfani a ƙasa da shekaru 55 suna wakiltar 44% na jimlar, yana nuna yanayin da zai ci gaba zuwa tsara mai zuwa. Bangarorin ayyukanta sun hada da kayan kwalliya, kayan lantarki, litattafai da waka. Abin birgewa ne ganin cewa abinci baya cikin bukatun cinikin su a yanar gizo, duk da cewa manyan kantunan yanar gizo sun haɓaka kasancewar su.

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