Na ƙarshe Rahoton Nazarin Wayar hannu Citrix, wanda ke nazarin halaye da tasirin tallan masu amfani, wasanni da hanyoyin sadarwar jama'a, ya bayyana bayanai masu ban sha'awa. Daga cikin su, binciken ya tabbatar da cewa kashi 40% na bayanan wayar hannu Ana cinye ziyar cibiyoyin sadarwar jama'a.
Rahoton Nazarin Wayar Citrix yana ba da bayani game da halayyar mai amfani da wayar hannu da abubuwan da ke da alaƙa waɗanda ke ƙayyade ingancin ƙwarewa (QoE) don sabis ɗin bayanan wayar hannu. Wannan rahoto ya nuna wasu bayanan abubuwan sha'awa, kamar su isar da tallan wayar hannu ya ninka sau biyu a shekarar da ta gabata.
Yi rahoton ƙarshe
Za'a iya yanke hukunci mai ban sha'awa daga sabon rahoton Citrix Mobile Analytics don la'akari cikin ku labarun zamantakewar yanar gizo kuma, sama da duka, zuwa dabarun da aka mai da hankali akai Cinikin Waya.
# 1 - Ana ta yada karin bidiyo akan hanyoyin sadarwar
Gabatarwar Itacen inabi bara ta Twitter da haɗin bidiyo a Instagram (Facebook) sun haifar da masu amfani raba kowace lokaci karin bidiyo kuma da sauri. A sakamakon haka, yanzu bayanan bayanan kafofin watsa labarun sun kasu 32% don bidiyo, tare da hotunan da suka kai 63% sannan rubutu na 5%.
Cibiyoyin sadarwar jama'a suna cinye kusan 8% na yawan wayoyin salula na masu biyan kuɗi kowace rana, kodayake wannan kashi ya bambanta sosai dangane da mai aiki da yankin.
# 2 - Tallace-tallacen wayoyin hannu sun isa masu sauraro sau biyu fiye da na 2013
Citrix ya gano haka tallan wayar hannu sun isa ga ninka masu sauraro fiye da na 2013. Duk da wannan ci gaban, tallace-tallacen wayoyin hannu suna samar da ƙasa da 2% na yawan wayoyin salula na masu biyan kuɗi a kowace rana kuma a halin yanzu ana amfani da su ɗaya cikin ashirin masu amfani.
Citrix yana tsammanin a girma mai ban mamaki a kan yawan masu amfani waɗanda zasu ga tallan bidiyo da ƙarar bayanan da suka dace da su. La'akari da cewa masu amfani waɗanda ke haɗi da hanyoyin sadarwar jama'a ta hanyar wayar hannu, wannan ci gaban zai gudana ne, a wani ɓangare, ta hanyar motsa jiki kamar wasa ta atomatik don tallan bidiyo da Facebook ya gabatar a watan Disamba 2013.
# 3 - Babban adadin "jaraba" na wasanni
Akwai abubuwa guda uku waɗanda ke ba da gudummawa ga nauyin hanyar sadarwar da aka samo asali ta hanyar wasanni na hannu: shahara, saka abun cikin bidiyo da "jaraba" (jimillar lokacin da aka kwashe ana wasan). A zahiri, kashi 68% na waɗanda aka bincika sun ayyana kansu a matsayin "ɗan abin maye" ga aƙalla wasa ɗaya a cikin su na'ura ta hannu. 10% na masu amfani suna wasa akan layi, don haka ana tsammanin haɓaka zai haɓaka a cikin wannan sanannen rukunin aikace-aikacen.
# 4 - Yawaitar amfani da aikace-aikacen kiwon lafiyar wayar hannu
da aikace-aikace na kiwon lafiya sun ga babban ci gaba a cikin nau'ikan aikace-aikacen wayar hannu. A zahiri, 52% na masu amfani suna amfani da su kiwon lafiya apps da yawa, idan aka kwatanta da abin da suka yi amfani da su da zarar an sauke su.
Tare da haɓakar na'urori masu ɗauka kamar Fitbit, Nike + da Pebble, Citrix yayi annabta a tasiri numberara yawan waɗannan aikace-aikacen a cikin zirga-zirgar bayanai na duniya na cibiyar sadarwar yayin da waɗannan na'urori ke haɓaka haɗakar ƙa'idodin wayar hannu ta hannu cikin ayyukansu.
Game da rahoton Citrix Mobile Analytics
mark davisBabban Daraktan Kasuwancin Kayayyaki, Sabis ɗin Tallan Masu Kaya a Citrix, yayi tsokaci:
Rahoton Nazarin Wayar hannu yana aiki, a wani ɓangare, azaman tsarin ƙararrawa don cibiyar sadarwar sadarwar hannu, tallace-tallace, da ƙungiyoyin sabis na abokan ciniki, yana ba da haske game da haɗarin cibiyar sadarwa da dama don sadar da ƙwarewar abokin ciniki na musamman.
Yanzu, a cikin ƙasashe da yawa, masu amfani suna sa ran haɗi yayin amfani da na'urori na hannu kuma, idan basu cimma wannan aikin ba, sai fushinsu ya koma ga mai aiki. Amma babban kwarewar abokin ciniki shine farkon farawa. Masu aiki suna neman canza bukatun kasuwancin su ta hanyar fahimtar amfani da bayanai kamar yadda dalla-dalla a cikin rahoton, da kuma nemo hanyoyin fassara wannan fahimta zuwa ƙarin kudaden shiga.
Don ƙarin sani
Don ƙarin bayani, zazzage Rahoton Nazarin Wayar Citrix
Hoto - Jason A Howie