Kammalawa game da Nazarin Tallan Wayar Hannu na Shekara-shekara na VI

Kammalawa game da Nazarin Tallan Wayar Hannu na Shekara-shekara na VI

IAB UK gabatar a ranar Talatar da ta gabata sakamakon karshe na Nazarin Kasuwancin Waya na shekara ta VI. Wannan binciken, wanda Hukumar Waya tare da Cocktail Analysis, nazarin halaye da canjin yanayin harkar sashin wayoyin hannu.

Babban abubuwan da aka yanke shawara sun haɗa da hakan masu amfani da wayoyi Suna ƙara neman halaye na samfuran, farashi da ra'ayoyi kafin siyan su ta hanyar na'urorin su, wanda kusan rabin (45%) suka siya kai tsaye daga wayar su ta hannu a cikin shekarar da ta gabata; cewa kashi 90% na masu amfani da wayar hannu suna amfani da wannan na'urar yayin kallon talabijin kuma ɗaya cikin huɗun don magana akan hanyoyin sadarwar zamantakewa da hira; kuma wannan kashi 87% na masu amfani da Intanet suna da wayoyin komai da ruwanka - wanda ke wakiltar kashi 56% na yawan jama'a.

Tattaunawa game da ƙarshen Nazarin Kasuwancin Kasuwanci na shekara-shekara na VI

# 1 - Kayan fasaha da haɗin kai

  • Inara yawan masu amfani waɗanda suka mallaki wayar salula na ci gaba da hauhawa, ta yadda matakin shigar azzakari a cikin mutanen Sifen ya kai kashi 87% na masu amfani da Intanet, wanda ke nufin kashi 56% na yawan mutanen Spain.
  • Dangane da na'urori, Samsung (38%) yana ci gaba da mamaye Apple (13%), Sony (12%) da LG (10%). Dangane da tsarin aiki, waɗannan bayanan suna fassara cikin mamayar Android (79%), idan aka kwatanta da iOS (13%) da Windows (4%).

 # 2 - Shiga Intanet

  • Masu amfani suna samun damar Intanet ta wayar salula ko kwamfutar hannu na kimanin awa 2 a rana, musamman kan wayoyin hannu, inda haɗin 4G tuni yakai 25% na kasuwa.
  • Samun dama ta hanyar App an inganta idan aka kwatanta da samun dama ta hanyar burauzar, kiyayewa (7 cikin 10 suna amfani da hanyoyi biyu).
  • Ayyukan zamantakewa sun ci gaba da kasancewa mafi dacewa, suna samun mahimmancin mahimmanci fiye da na 2013. Wadannan ayyukan suna jagorancin jagorancin saƙon kai tsaye (77%), sannan imel (70%) da kuma hanyoyin sadarwar zamantakewa (63%).

 # 3 - Talla ta wayar hannu: imel da nuni

  • Kashi 83% na masu amfani da Intanet suna amfani da imel ɗin su daga wayar hannu aƙalla sau ɗaya a mako (maki 5 ya fi na 2013), kuma rabin binciken imel daga kantuna da shaguna a kullum.
  • 3 daga cikin masu amfani 10 daga baya suka buɗe imel na hannu akan babban allo.
  • Game da tsare-tsaren talla, 1 cikin kowane masu amfani da 2 yana danna tallace-tallace, kai tsaye suna neman ragi ko samun dama ga shafi mai cikakken bayani.

 # 4 - Ayyuka

  •  WhatsApp shine aikace-aikacen da aka gabatar dashi a cikin tunanin mabukaci tare da kashi 70%. Ana bin su Facebook (50%) da Twitter (26%) akan wayar hannu.
  • Instagram, YouTube da Chrome sun sami manyan abubuwan lodawa a wayoyin hannu bana.

 # 5 - Allo na biyu

  • Kashi 90% na masu amfani da Intanet suna amfani da wayar yayin kallon talabijin, yayin da kashi 79% ke amfani da kwamfutar hannu.
  • Amfani da hanyoyin sadarwar jama'a da imel sune manyan ayyukan akan allo na biyu.
  • Yin tsokaci kan abubuwan TV akan hanyoyin sadarwar jama'a ko aika saƙon gaggawa al'ada ce ga 26% na masu amfani da Intanet.

 # 6 - Sayi

  • 9 cikin 10 masu amfani da Intanet na hannu suna amfani da shi a wasu lokuta don yanke shawarar sayayya, suna neman halaye, farashi da ra'ayoyi.
  • Kusan rabin (45%) sun sayi kai tsaye ta hanyar wayar hannu, galibi a cikin hutu, tafiye-tafiye, kayan lantarki da kayan kwalliya.
  • Injin bincike, tallan talla da kuma gani a cikin aikace-aikace sune manyan abubuwan motsawa.
  • Game da biyan kuɗi a cikin kafa ta amfani da wayar hannu, har yanzu akwai ƙaramin shigar a ciki (8%), kodayake yawancin maimaituwa.
  • Biya a gidajen mai, manyan shaguna da gidajen abinci sun yi fice.

Darajoji

Antonio Traugott, Babban Darakta na IAB Spain, ya bayyana cewa:

Nazarin shekara-shekara na shida akan wayar salula ba kawai ya sanya mu matsayin masu jagoranci a kasuwa ba, amma kuma yana ba mu damar samun matakin daki-daki kan cigaban kasuwar wayar hannu wacce ke da mahimmanci ga sabbin dabarun kasuwanci.

Javier Clarke, darektan Mobile & Sabon Media a IAB Spain, a nasa bangaren, ya faɗi haka:

Mun tashi daga sauƙin allon hannu don haɗa kan layi da duniyar kan layi. Fahimtar yadda duk abin da dijital ke shafar shawarar sayayya, amfani da TV ko duk wani aiki na gargajiya, shine fahimtar sababbin abubuwan mai amfani da sabon tsarin kasuwa.

downloads

Nazarin Kasuwancin Waya na VI na shekara-shekara Kuna iya zazzage cikakken binciken akan gidan yanar gizon IAB UK. Hakanan zaka iya bin bayanan ta hanyar amfani da hashtag #IABestudioMobile


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