Pinterest in the big brands

Pinterest in the big brands

Pinterest has been a very helpful tool for small and medium e-commerce owners. But big brands have also decided to use this social network as a means of communication with your customers. Next we will talk about some of the great companies and their commercial strategies through Pinterest, in order to find those that can be adapted to our business and apply them.

Amazon:

This company has a simple and effective method of communicating with your clients via Pinterest. Amazon creates boards with simple and literal phrases from different categories such as "Kitchen Gadgets" or "Gardening" containing elements that you can find on its pages. Other categories of boards carry names like "For the baby" or "For the office" All the listed products redirect you to Amazon pages to complete your purchase. This type of marketing allows users to easily find items similar or complementary to their searches, increasing final purchases.

Marks & Spencer.

This brand creates boards dividing them mainly into two categories: women's clothing and home decorations. Depending on the time of year create special boards, such as "Inspiration for weddings" for the wedding season in summer. We can learn from this company by creating boards that go according to the season, such as "Christmas" "Ideas for mom" "Summer fun" just to mention a few examples.

John Lewis:

The strategy of this brand is to change its boards monthly. It focuses on color combinations and aesthetics of the images, but it also generates expectation in its recurring customers, who constantly return to see updates and new changes.

There is a lot we can learn from great companies to grow your business. The strategies described above are just examples, but we can adapt everything to create an effective communication channel with our client through pinteret.


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