The importance of what the so-called newsletters are constituted go beyond traditional businesses and have fully reached electronic commerce, as it may be in your own case. It's about a newsletter It is a regularly distributed publication, focused on one main theme. Many newsletters are published by clubs, societies, associations, businesses and companies to provide information of interest to their members or employees of the same campus.
Its incidence is such that often the people or companies that receive this type of communication are subscribers who have previously shown interest in the brand and have requested to receive information by mail. In addition, it cannot be forgotten that it is part of a very innovative strategy to try to retain customers or users. So that in this way, they are available or simply more receptive to make the sales of your products, services or items.
While on the other hand, it must be taken into account from now on that it is not a direct sales tool. If not, on the contrary, it is based on the fact that in the end you can get influence your subscribers indirectly. With a very intimate relationship with other strategies in digital marketing and that can help from time to time to market your products in an efficient, rational and above all balanced way.
Newsletters: their main contributions
Of course, this system generates many benefits to your line of business and much more than you think from the beginning. Do you want to know the most relevant reasons for this statement? Well, pay a little attention and you will learn the importance that newsletters have taken as a strategy in digital marketing in recent years.
- It does not require a large financial investment, if not, on the contrary, it does require a lot of dedication and willingness to carry out this newsletter.
- It has been shaping up as one of the best channels you have at the moment to sell your products. Especially if you have a good strategy you can have more conversions than in other channels. And what is more important, with greater impact on the messages you send to your subscribers.
- Do not forget that this means of communication makes your subscribers be informed of the latest news and promotions of your brand. Especially if they are related to the sector where your online store or commerce is integrated.
- It is very important that you consider that this system to create links can become in a short space of time one of the largest sources of traffic to your website or blog. To the point of reporting great benefits for your business interests.
- Why not say it, it is also a powerful tool for customer loyalty more effectively than before. This is because it creates links of participation in this phase of the process and in the end the clients are usually much more active than before.
The example of technology companies
One of the signs that this system is very effective is represented by the companies integrated in the new technologies. From where you have informed the user of the latest news that are generated, either from the sector or from the company itself. From where it is very useful to launch this kind of newsletters of an informative nature. For a series of reasons that we are going to explain below:
- It improves the image of the company and especially when it comes to business lines linked to new technologies.
- It is the best way to inform customers or users of the news that is generated from the sector itself.
- It is a good complement to impose the strategies that we are developing at any time and situation, even to notify corporate news of the company itself.
- It is a format that is in line with new trends in the way of approaching business. With more aggressive approaches than those that were common until a few years ago.
- Different supports can be used, both literary content and audio and visual resources, depending on the usefulness that will be given to these informative and promotional business bulletins.
From service companies
This is another of the large business segments where newsletters are very present in recent years. To the extent that it is part of the process of marketing the products, services or articles. Under any kind of approach or strategy in digital marketing. Far above other sectors of the business fabric around the world and of course in Spain.
After citing all the offers of your products, a text box appears where the conditions of the promotion are listed, very clearly. These elements are usually put at the end of the mail, in small print and in a color that does not stand out much.
On the contrary, those from service companies have decided to put it in a visible place and format, transmitting an image of transparency and trust to their clients.
The design of the newsletter is also very elegant and very in line with the target audience, the families. The multiple calls to action (CTA) and the strategic use of colors to attract readers help in communication.
On the other hand, it cannot be forgotten that in this specific case, the last and great element to highlight is at the bottom of the mail, where all the forms of payment and the online trust seal are found. That is, you generate greater confidence in the other part of the process and that is very necessary for you to grow within your store or online business. Of course, its application will not disappoint you at any time or in any way.
Companies linked to fashion and clothing
It is definitely another segment in the digital business where this strategy should not be lacking in modern direct marketing. Because indeed, in this case, of course, it can have many new elements incorporated, as in the following examples that we are going to show you:
- A prominent image that is suggestive and draws the attention of the recipients of these very special newsletters.
- A short text or typographic image to complement the information with more resources and above all efficiency.
- And of course, from this moment on, the purchase button or call to action should not be missing to encourage the products you offer at all times.
While on the other hand, it is also true that at the beginning we see the brand's logo and a small menu of links, but again we see a very simple design of these newsletters, and surely it is not due to the lack of brand resources. If not, on the contrary, this is so simply because it really is an effective format. Designing an advertising email like this is very easy using certain editors and especially with very interesting results for your business interests from now on.
Performing a deeper segmentation
Within email marketing specifically, segmentation refers to the categorization of your data lists in groups based on the information that you have collected or that you are collecting from the subscribers (sex, age, geographical location, interests, behavior…) with the aim of offering them “tailor-made content.
Although you can sell a single product or service, your customers / subscribers do not have to always meet the same characteristics, so offering them the same content equally would have much less chance of success than delivering one that perfectly adapts to their specific characteristics and needs. .
This is a strategy in digital marketing that is widely used by companies that sell products linked to culture (books, audios, videos, informational supports, etc.), from where they need different approaches from the rest. With a wide differentiation in the informative contents so that you can adjust to the messages of these bulletins from now on.
Use attractive and highly visual subjects
The matter is of great importance because it directly affects the open rate, it is the first step to capture the attention of the recipient and encourage them to read our submitted content. It is vital to spend time on a good topic, brainstorm various possibilities, choose the most suitable ones, and use all kinds of tests to check their effectiveness. This is a system without exclusions that can be applied in a wide range of business lines and with very positive results from the beginning.
Especially because they are usually very well received by the recipients of these very special messages. From this point of view there is no doubt that it can be more effective than the others that have been exposed. And with the advantage that they are easier to implement.