All the social platforms have always been excellent sources of traffic for websites, particularly those that offer interesting and high-quality content. But in fact in recent years they are also offering great benefits to ecommerce websites. This is demonstrated by new research with more than 1.000 American consumers, which reveals the importance of your Ecommerce business have a presence on social media.
Referral traffic from social media has increased
According to the data provided by Sumo Heavy Industries, a digital commerce strategies firm, has found a 198% increase in referral traffic from social media to e-commerce sites between 2014 and 2015.
The report also reveals that Facebook maintains the highest number of users on social networks with 56%, who follow the online companies to be informed about their products. Twitter and Pinterest are close behind, both at 47%.
At this point it is important to note that 500 million people viewed a collective of 100 million hours of video on Facebook. This clearly reflects the great power that Facebook has to connect with more consumers and businesses.
Significantly, Facebook has implemented several measures so that its business platform continues to grow. Suffice it to say that earlier this year, the company launched a new video tool for interested companies to create an introductory video about their brand or business.
However it is with the advertising where Facebook gets the best out of its competitors. As Facebook Small Business VP Dan Levy has said, the ads you see are more diverse and user-focused.
For this reason without a doubt that for Ecommerce sites, Social media should be a priority as it can potentially attract a large number of visitors who can later become buyers.