One of the main reasons why the Mobile ecommerce for your business has to do with the fact that today, more than half of Internet traffic comes from a Mobile device. That is, more than half of the people who are browsing the Internet right now, are doing so through a smartphone, a Tablet or other mobile devices with access to the web.
It is clear then how important it is to make sure that your Ecommerce website is perfectly optimized for mobile viewing. In fact, if you want to be successful with your Ecommerce store, meeting the needs of mobile users is an absolute priority. Not doing that simply means that you are ignoring your potential customers.
And it is not only the fact that the number of users who access the web from a Tablet or Smartphone, is significantly higher than the number of users who do it from the PC. Suffice it to mention that during last year's holiday shopping season, a third of all those online purchases came from smartphone users.
The important point has to do with the fact that it is now statistically much more likely than your Ecommerce customers are interacting with your site from a mobile phone or tablet, rather than from a desktop computer. This means that if your potential customers do not receive a browsing and shopping experience that meets all their needs, they will simply end up looking in other online stores, even if that means paying a little more for the product.
You should know that statistics show that 40% of users will choose to buy from the competition after having a bad mobile shopping experience. What's worse, 84% of mobile shoppers have experienced problems completing a transaction from your mobile device.