Much is said about growth and potential of the Spanish market Regarding electronic commerce, however, this is meaningless if we cannot target this information to specific customer profiles. For this reason we have considered writing this article in which mention is made of customer profiles most common when shopping online.
Who our potential customers really are
Regarding the profile of men we can say that the vast majority of online market members It has an age that oscillates between the 35 years, and the 49 years of age. This information will be essential to know how popular our product can be if it were introduced to the market today.
We also have to consider that the profile of men includes those who have university studies, and that they are also city residents where the number of inhabitants exceeds 100 thousand inhabitants.
If we take this information into account, we will be able to define well if our market is ideal to be served through a online platform. It will also allow us to use the best techniques to advertise our product.
As for women, the profile oscillates in the same age range between 35 and 49 years old. But in this case, university education is a common denominator, but rather we are talking about a profile of a woman who has a part-time job and that he does not have children. Taking this information into account will allow us to carry out better strategies to attract the attention of our market.
Another point that we have to consider is that although that is the current profile, the truth is that as the little ones grow, they will be the ones who define the characteristics of the next online market.