This time we want to talk to you about the main leading countries in Ecommerce or electronic commerce. As we know, online shopping has been increasing in recent years and therefore it is not surprising that some countries stand out above others.
El Ecommerce growth in China has been evident, coinciding with the massive sales of the world's largest online retailer Alibaba. China experienced a growth of 35% since 2013, which is twice the growth of all the main leading countries in Ecommerce, with the exception of Germany and Brazil. It is estimated that China will have twice the growth of e-commerce in sales during 2018.
Our Ecommerce sales in the United States They continue to increase, allowing forecasting an estimate in total retail sales of 10% for 2018. After China and the United States, there is a large gap with the other countries, which shows the dominance of these two Super powers. By the way, the top-selling retailer in the US is Amazon.
Despite occupying third place on this list, the UK maintains a difference of more than 200 billion dollars compared to the United States. Despite this, the UK has the highest percentage of online sales compared to total retail sales at 13%.
Our Ecommerce sales in Japan They are powered by online retail giant Rakuten, which is not only one of the largest retailers in Japan, but the entire world. The interesting thing is that they offer services in other areas such as banking services, travel websites, brokerage services, etc.
El e-commerce in Germany experienced the second highest percentage of growth since 2013 to date, only behind China and barely surpassed by Brazil. Germany is also the fourth highest in terms of percentage of retail sales, driven by Amazon, which is the largest e-commerce site in that country.