Few terms can be more unknown at this time by users such as the one calledvoice commerce . But do we really know its true meaning? Well, and so that there are no doubts from now on, it will be necessary to indicate that voice commerce is constituted in something similar to what is voice commerce. But what is even more interesting is that it is a concept that is linked to new technological devices, such as, for example, Google Home, Amazon Echo.
With a very well defined objective and that is that in the end, by using these devices, our products are in a position to appear in these digital platforms and as a consequence of these actions, customers can buy them. In this sense, we cannot forget that there are companies that are dedicated to the sale that are based on devices based on voice recognition. In any case, it is a truly innovative marketing system that brings certain advantages to users.
Within this general context, it should be noted that voice commerce can be considered at this time as a strategy that is linked to younger customers or users and who are related with great regularity to the new media of information technology. Where purchases are formalized through the internet searches, or even with the questions we ask voice assistants. An increasingly frequent action among a good part of the new users.
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Voice commerce: its applications in digital commerce
This concept that is linked to the new Technological devices It is characterized by its versatility and even a certain originality to carry out purchases through the channels enabled for this purpose. From this point of view, it should be noted that its main contribution is that you can ask what you need because at the end of the day the results will be what you demand within very well defined parameters. As for example, it usually happens in internet searches, or simply with the questions we ask voice assistants. It is a process in management that are very similar, although keeping the well-known differences.
While on the other hand, it is also necessary to highlight very especially the fact that through its updates it is possible to request from a fast food menu to the reservation of any transport that is developed through these communication channels.
Another aspect that you should take into account from now on is that Voice Commerce is the transactional aspect of voice searches. After all, it is one of its most relevant variants. To the point that concentrates search intentions that implicit a purchase and are actually close to converting or involve a direct conversion. This is a substantial advantage over other formats with similar characteristics.
On the other hand, we cannot forget at this point that many of the users prefer to use the voice for comfort for this kind of commercial operations. For the following contributions that we explain below:
- Being compatible with other simultaneous activities.
- For the convenience in the formats and that makes it more accessible than other different systems.
- It saves a lot of time in operations and sometimes a good purchase depends on the time in which we formalize the acquisition.
- It can be an instrument for optimizing purchases from a much more innovative approach than those used up to now.
Changes in purchasing strategies
Of course, this tool can be very effective in promoting and making commercial movements profitable. Because in the first place it is necessary that we rethink the structure of our campaigns. While on the other hand, it is always very interesting to use the suggestions from the search engines themselves. And in this sense, there is no doubt that Google, for example, can be an excellent solution to our needs in the digital consumer sector.
We must also value the fact that in the end we can be influenced by the decisions that search engines are going to make. In the sense that they can be similar to ours and therefore coincide in the objectives. Just as it is necessary that we ask ourselves if it is actually sold by voice. Well, the answer is clearly affirmative and there is no doubt that a good part of the users use their voice to buy.
It must be taken into account from now on that in this case, the buying activity is linked to a device with a screen that required our full attention. Being one of the main differences with respect to other marketing systems.
Contributions of this voice system
The Voice Commerce is postulated at this precise moment as one of the biggest trends in electronic or digital commerce for the next few years. This is a reason to pay attention to the benefits provided by this special voice system like this one. As for example, the following actions that we are going to expose you below:
Lets you talk is the fastest way we have to communicate. That is why there are many possibilities that voice marketing offers us to achieve greater benefits in our business.
The convenience of talking directly to the Smartphone makes it take much less time, is more comfortable and can be done at any time, without having to use your hands to search, buy or request information. With further optimization in the process.
It can be an incentive to opt for purchases through this communication channel. To the point that thousands and thousands of users are already doing it around the world. Also in our country as you can imagine from this point of view.
It is a powerful tool that is available to one of the best search engines on the net, such as Google at the moment, which is in charge of selecting news and advertisements based on the preferences of each user. It is a tool created to coexist with this new era of voice marketing, getting the attention of users in a personalized way. But also creating a new way of habits in the consumer sector.
Another value: improve SEO positioning
As you well know and until now, the SEO strategy was mainly aimed at the searches that users carry out through their keyboard, but currently the implementation of voice searches is a reality. But with this system you will be able to find other additional elements, as in the case of searches when we use the voice they are much more organic and natural, especially due to the immediacy with which they are carried out.
This is one of the main reasons why you should optimize SEO for voice searches. Because if we do not take it into account, when a search of this type is carried out, it will not be recommended to us. That is, you will have fewer options to carry out purchases. At least in the best conditions in your hiring or in the most appropriate digital platforms in each case and situation.
While on the other hand, we cannot forget that with voice searches, we will be expanding our reach. Or what is the same, you will have greater offers to achieve your most immediate goals in consumption, whatever it may be. In this sense, a very effective idea to achieve these goals is based on something as basic as promoting voice marketing from an action driven by the modification of an SEO strategy. One piece of advice that almost never fails in these cases lies in adapting to new trends, also when it comes to voice search engines.
Advantages of this search system
Of course, technological innovations help us to prosper, and for this we only have to include them in our strategies and know how to get the most out of them in their actions. These are some of the most relevant that you have ahead:
It helps you broaden the channels to make any type of digital purchase, with results that will undoubtedly surprise you from now on.
It is an upward trend that you cannot miss and for this reason it can provide you with some guidelines to relate to the always suggestive world of consumption.
Also the alternatives to shopping will be greater with the adoption of this strategy in the most advanced marketing and that can lead you to explore new opportunities in shopping and business.
You can adapt to different models in search engines without focusing on a specific one, as an added value. It may even change your models in current consumption and that you can achieve it without much difficulty.