In general terms, Social Commerce is the sale of products or services through a social media platform. Initially, this practice was rejected because it was considered that users in social networks they would quickly get fed up trying to sell you anything. Instead of conversions, Engagement has played a fundamental role and brands have focused on building their audiences.
The trend has been changing little by little to the point that Social Commerce or social commerce has been gaining ground as platforms such as Facebook or Instagram, have introduced more trading functions. And according to a new study by PayPal and Roy Morgan, 11% of consumers in Australia say they have made a purchase through social media in the last six months, while 75 of the companies in that country reveal that they accept transactions through social networks.
These statistics correspond again to PayPal Mobile Commerce Index in Australia which is a biannual barometer on the state of mobile commerce in that country. As social media generates better business results, it is to be expected that more and more companies will use these platforms to increase your sales.
The study also reveals that there has been a growing demand from users on platforms such as Facebook and Instagram, where transactions can be made more easily, in addition to which users begin to ask where they can buy these featured products.
And you don't have to go that far recently Facebook announced changes to Messenger to allow companies to sell their products and services directly to your customers. In this way, customers can buy with a couple of touches on the screen without having to leave the application to make their purchases.