It does not matter if you have an ecommerce or a web page, surely you want to appear in the first results of a search and, thus, have more visitors, more purchases ... But to achieve it, you have to do a good SEO positioning, something that many do not know (and hence they do not do things well).
If you have an ecommerce and want to improve your SEO positioning, here are some tips to help you do it. In this way, you will notice the difference in the medium and long term, and it may be what you need to finish launching your business successfully.
But what is SEO positioning?
When you launch into the world of the Internet, and you want to start a business in it, there is a term that should accompany you and of which you must be very attentive to its changes: SEO positioning. It is a word that encompasses the techniques that a website (or online store) can apply to its website to improve both position and visibility. And all of it will be reflected in the search pages of browsers, that is, in Google, Yahoo, Bing ...
SEO positioning comes from English Search Engine Optimization, or what is the same, Search Engine Optimization, which already tells you where your results will be focused. Mainly, the most used and the one that interests the most is Google, which accounts for more than 90% of the market share among computers, mobiles and tablets.
Two types of SEO
Within SEO positioning, you should also know that there are two types: on-page SEO and off-page SEO. How is each different?
El On-page SEO are the techniques that you perform on the website or in ecommerce. That is, everything you do on your page to make it positionable for the Internet. For example, the elaboration of the texts with the keyword, the optimization of the images, the use of subtitles ...
For its part, off-page SEO are techniques that you carry out but not on your web page, but outside of it. However, they are related to the page. For example, when you register in directories, when you use social networks to talk about your page ...
Now that you know what SEO positioning is, how about we help you improve it for your ecommerce?
Tricks to improve the SEO positioning of an ecommerce
An ecommerce is an online store. Therefore, the objective you have is to sell. But taking into account the thousands of online stores that are on the Internet, not only in Spain, but throughout the world, the competition is quite strong.
Not only that, there will always be some ecommerce in the sector you do that stands out, either because it does things better, because it is older, because of its advertising ...
This doesn't mean that you can't do it yourself. But for this, these tricks to improve SEO positioning are going to come in handy.
Texts in categories
It is one of the first tasks that you have to carry out. Many times, in online stores, there are so many products that they are classified by categories. But one of the mistakes you make is not putting a text in the category and dedicating only to listing the articles there are.
Know that, with a well-written text, with well-done SEO (keyword search), there will be a big difference because the search engine will know what is on that page and it may be a result if they search for those products What are you doing? But there is still more, and that is that the visitor himself could feel more comfortable if you tell him about those products in the category and tell him how good they are and the problem that they are going to solve.
Texts on the products
Like the above, it is convenient that you also do it in each product that you have for sale. It seems silly, but in reality it is not.
So try to make a little text. First because will let your customer know exactly what to expect from the product (and you will feel more encouraged to buy it if it is what you are looking for), and second because Google will also know what that page is about and will index it in its search engine in a more appropriate way.
Link products
Imagine when you browse Amazon. You go to a product, you read everything that it tells you about it, and you realize that it puts related products on you, or that they may be interesting if you are looking for that. Well, you know that it is an SEO positioning technique that they use.
And if the grown-ups use it, why don't you go use it too?
That is what you have to apply in your ecommerce. In other words, you need links to other products in your store. Not only do you improve because you give the potential customer more options to buy more, but Google will also be able to reach other pages.
And how is that done? Well, it's simple: what you can do is place a box on your website with products related to the one you are looking at. Or with products that others have bought once they have looked at that product. Personally, he opts for the first one, since it is the most common option and the one most used by customers. The other way (or even basing links on history) can be somewhat more "transgressive" because you are talking about private data that surely no one wants to be disclosed.
A responsive design also influences what is web positioning
You may not know it, but more and more people use mobile phones for everything, including visiting online stores and buying in them. What does this imply? Well, something very simple: that you need your website and your ecommerce looks good on a mobile device (or on a tablet) so that the experience is just right.
But not only that, also for SEO positioning it is very important to have a responsive design.
Be careful with the loading speed
An ecommerce that takes several seconds (more than 5 seconds) is doomed to failure. And it is because visitors who enter a website want it to load in less than 2 seconds. What does not? Expect to lose 40% of users.
Today rush is everything. We don't have patience, we want things 'said and done' and on one more website. Therefore, if you see that your loading speed is slow, you will not only lose future customers, but also, as it takes longer for the search engine to visit all your pages, it will position you in a bad place.