What is PrestaShop?

what is PrestaShop

PrestaShop for virtual stores, is a popular Ecommerce platform. E-commerce each year accounts for a higher percentage of retail income around the world.

In any case, and despite this boom, online stores have to face diverse and continuous challenges if they want to survive the vigorous existing competition. Distinguish yourself from the rest and maximize conversions it is a goal and a challenge for all e-commerce sites.

Platform of Ecommerce that is always chosen will make a difference, PrestaShop stands out today as one of the most popular installed.

Other alternatives would be WooCommerce, Magento, and OpenCart.

For small and large companies, or just anyone who wants to manage an online store or online store, PrestaShop and free platform It will allow it with exceptional benefits and results.


It's a dynamic content manager and free software with who is possible to build a store from scratch.

After being launched it will be easy to enrich it with modules and themes under commercial licenses and in many cases free.

Since 2007, infinities of businesses in the network use this platform and sell digital or physical products Through it, such a measure of growth has already achieved that more than 300.000 stores work with this CMS.

The platform will allow buyers to see in various options the products they want or those chosen to buy.

It integrates functions such as:

  • Shipping options
  • Rates
  • Shipping restrictions
  • Inventory management
  • Report presentation and analysis
  • Multi-store management,
  • Return management
  • In total there are more than 310 integrated functions

It is even possible with the platform to make very exclusive customizations and adjustments to a specific business process.


Catalog - PrestaShop Administration

It will be possible to have a dynamic product list no matter how many of these are available. You can handle a complex inventory and update it easily. It has the ability to set attributes, extend discounts, import and export quickly and classify products.

May navigate layers, get replenishment notifications, have unlimited attributes (colors, sizes, etc.), manage decreasing prices in percentage and in fixed amounts, have delivery receipts and invoices in PDF format, cross selling and supplier management.

Categories in PrestaShop

The categories are very important to achieve differentiate products that are available to be marketed in an Ecommerce, therefore it is obvious that they are essential in the store. From the back office of the web this management is possible.

It will have the capacity to create a tree of "categories - subcategories", making a root category in advance, which will be essential to create other types within this.

Product - Display in PrestaShop

It will display product variants in a remarkable way, with varied display possibilities. Multiple types of images by products, automatic resizing and Zoom-in.

Price display with or without VAT, display of the contents of the Basket, printing of cards and display of products in similar categories.

It will facilitate the choice of quantity of products to be displayed per page, add them to a gift list and other functionalities in this regard.

Applicable prices in PrestaShop

They can be assigned updated prices and taxes to each product. With the ability to be designated by countries, categories, groups of clients or particular clients that are chosen.

They can be applied or assigned discounts by the total or percentage of the price of a product.

Site - PrestaShop Administration

Managing a site with this platform is easy. Keep the store running on the latest version of update is within the reach of a “click”.

PrestaShop features

  • E-mails can be sent through a contact form.
  • Highlight products on the main page, have a contact form in varied posts, test a new page before launch.
  • View a customer's account.
  • Have modules to import stores.
  • Box to display promotions and options to insert advertising banners.

Search Engines - Optimization for PrestaShop

It will be possible to optimize the page so that the most relevant search engines in the network can include the store, allowing to increase the online traffic opportunities.

With remarkable facilities for editing product tags, title tagging, meta descriptions and meta tags.

Possibilities of obtaining a Self-generated sitemap, word cloud and other functionalities.

Checkout page

Counting on a effective purchase completion page, a high conversion rate can be achieved.

This platform will be offering a purchase completion on a single page, which will generate a easy experience for users.

Fields may be customizing to collect the required information. Likewise, the platform offers possibilities to develop special offers, gift wraps and it will be possible to place conditions of sale at the end of the purchase.

Shipping in PrestaShop

With the presence of shipping modules, the platform is fully integrated with the most relevant carriers, providing customers with options for Reliable shipping with package tracking facility.

You will be able to regulate the weight, charges and shipping restrictions. In general, there will be unlimited destinations and carriers, also the latter by zones.

A notification of shipment by email and comparison of prices of the same, charges for handling etc.


The platform has integration with various payment options, existing the possibility of installing them very easily. It will be possible to rectify that the payment has been received, as there will be a feedback mechanism with the client through the provision of information.

They stand out as payment gateways:

  • Google Checkout
  • Paypal
  • Moneybookers
  • Authorize.net and other relevant ones.

It will be possible to create pricing rules with taxes managed by countries, states, counties etc.

The payment options are truly unlimited with bank transfers and checks.

Marketing in PrestaShop

Our marketing and promotional tools that Prestashop owns have been very feasible.

PrestaShop tips

  • Visitors can be redirected, it gives the possibility of exporting products to search engines.
  • Add videos
  • Sending emails
  • Exporting products to eBay
  • Newsletter subscription
  • Google Adwords integration
  • Product presentation videos
  • Postage coupons
  • Recently viewed product displays
  • Affiliate programs and other promotional tools

Customer login

It is fully capable through Prestashop to provide the customer with a very friendly and easy login, with a personal account and possibilities of making messages according to the particular needs required.

Live chat, sending messaging through accounts and other facilities.


There are more than 40 translations available. The PrestaShop community at a global level is extended to more than 150 countries.

A store can be translated into countless languages, which positively influences the user experience and the total sales that could be achieved.

The platform allows export and import of translation packages, with online translation tools and geographic location determination.

PrestaShop security

Prestashop handles a secure connection, which is essential for managing online purchases, with compliance from PCI to SSL.

It establishes security permissions for users, has passwords expiration and blocking of them after repetitive recovery attempts. It also encrypts cookies and passwords. You can track fraud and have a back office with excellent security.


Provides a monitoring system with the possibility of determining the location of a client, calculating specific taxes. The exchange rate settings and the opportunity for the client to choose the preferred currency is guaranteed.

In this sense, the platform allows the synchronization of exchange rates, currency formatting, unlimited rates, etc.

Reports and Analysis

To achieve monitor sales and have data regarding the interactions of the visitors of the store, all with the purpose of directing the advancement efforts and understanding what it is that the users need and are looking for; adequate reports will always be required in this regard.

It allows a activity tracking made by visitors in the store and will show the profiles of the chosen customers.

It will facilitate the notification of news of the platform in the back office, it also contains integration with Google Analytics.

You can develop with Prestashop the management of pages not found and obtain keyword reports. Through the platform you will be able to find out which are the best performing products, conversion rates by category, etc.

Prestashop Multi-store Administration

It will allow different online stores to be managed regardless of their size or scope, all starting from a single Administration interface or Back Office with very efficient dynamics.

It will facilitate the administration of the catalog either by store or group of these, with a template for each one in particular and separate or shared stocks in the groups, also separate or shared orders and shopping carts.

Customer accounts can also be shared or separated into groups of stores. The platform will leave duplicate a store custom importing the configuration of another.

You may have a specific URL or Web address for each of the stores, in this way you can take into account aspects such as language, root category, currency etc.

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  1.   Carlos aguirre said

    Very good information, the company that helped me in my online store is one in Spain called Mitsoftware, their work is great, I just had to generate my clients and sales, that is already typical of my company, but theirs excellent work